WebMarketCentral

AUGUST 5, 2008

While regular search engines can be used, that's a tedious process; it's much more efficient to use blog-specific search tools such as Google blog search , Technorati, BlogMarks , Blogarama and/or Blog Catalog. The next step is to monitor blogs to discover what's being written about your company, product or other specific topic of interest.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

MARCH 30, 2009

How can you get a site indexed by Google News? And what does the future of search hold—according to Google? On the other hand, if your site’s content is of stellar quality, a Google engineer who came across it would love it. This doesn’t mean they will give you a manual boost—Google doesn’t work that way.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

AUGUST 14, 2008

Google Analytics Keyword Sleuth vs Search Query Performance Report by Google Analytics Blog Mark Curtis offers up a detailed comparison of these two helpful PPC keyword research tools. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Both are free, but one is considerably faster and more thorough.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

JULY 23, 2009

By embracing conversion metrics other than the immediate sale of a product, PPC search marketing is able to maintain the accountability and results-driven approach that makes it so effective, yet avoid the strategic identity crisis that online banner advertising is still going through." Search marketers embrace conversion reporting. "By

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

OCTOBER 9, 2007

To optimize the results of a Google AdWords, Yahoo! Your landing page should have one-two paragraphs (a couple of sentences plus 3-5 bullet points is even better) of compelling, straightforward copy: this is what my product/service will do for you and why you should act now. Keep the contact form short. Offer an incentive for response.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

JUNE 30, 2009

New Sites Make It Easier To Spy on Your Friends by The Wall Street Journal Though the tone is a bit overly dramatic, Vauhini Vara makes some good points here about how you can use sites like Google Maps and Spokeo to learn things about others they may not want you to know—and how to protect yourself from the same behavior.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

NOVEMBER 3, 2008

How does Google view search quality, from the inside? Introduction to Google Search Quality by The Official Google Blog Since Google is the most important search engine for SEOs, it's helpful to understand how its engineers view search. Google Previous Query Reason For Crazy Google Rankings?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

OCTOBER 7, 2009

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). by PPC Hero This post explains how Google determines a quality score for your keywords as soon as your campaign is launched, by using the experience of other advertisers who have used that keyword as a base.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

DECEMBER 29, 2008

Same product as before, only they'd made a few tweaks to optimize it for business use. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. "Sure," I said, taking another sip of my drink. Another government job?" "No. Well, that was fine.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

SEPTEMBER 10, 2009

Here are three more specific reasons to love it: Features —it's all there, the ability to easily add social networking links; links to other resources such as white papers, product sheets and webinars; branding elements; keywords; images; and online video. Exposure —even for clients in very niche b2b markets (e.g.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. What’s In Your Social Media Toolkit?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

NOVEMBER 9, 2009

Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. While they still provide that service to some extent, trade pubs are no longer the only game in town.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. After all, B2B purchasers are buying the supplier along with the product or service.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

OCTOBER 16, 2008

An excellent way to start matching keywords to phrases is to use Google Advanced Search. However, this step doesn't hurt, it can get your re-indexed more quickly, and it only takes five minutes to hand-submit a site to Google , Yahoo and MSN , so there's no real reason not to do this. Next, create and submit an XML site map for Google.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And EU regulators are concerned as well, particularly due to the length of time Google stores behavioral information on users. Concern centers around cookies. We are pack animals.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

FEBRUARY 25, 2008

And how can you most effectively use web analytics to make productive changes? Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. But which metrics are really important?

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 5, 2008

No highly targeted Google ads based on the search terms you've entered." Using these qualifiers can make searching much less frustrating and more productive. Noam Cohen wrote here about AdBlock Plus, a free Firefox plug-in that "makes all commercial communication disappear. No flashing whack-a-mole banners. Good question!

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

OCTOBER 13, 2008

Using PPC for Conquesting Your Competitor's Brand Keywords by Search Marketing Sage As Tad Miller explains, "'Conquesting,' as used in the Advertising Industry, is a means to deploy an advertisement for one's products or services adjacent to editorial content relating to the competitor or the competitors' products.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Given all the concern over Google banning sites for engaging in this practice , it's best to avoid this.

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

WebMarketCentral

NOVEMBER 7, 2007

After making a convincing argument that search "blows away other channels"—because it makes your product service easy to find when buyers are actually looking for something like it, rather than interrupting them while they are doing some else (which is what most advertising is about), Hotchkiss identifies four reasons: Search is small.

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

JULY 13, 2009

Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. You can still find his list of 55 Do-Follow Social Networks on Google's cache for now, however. Got something to tell the world?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JANUARY 28, 2009

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JULY 30, 2009

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

NOVEMBER 15, 2007

SEO is relatively cheap, it brings prospects to your site when they are interested in your product or service, and it enhances your brand image by associating your company with the problem-solving terms your buyers use. Or to put it in Biblical terms, quoting Matthew 5:15 , "No one lights a lamp and puts it under a basket."

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

OCTOBER 12, 2007

The company has assembled an interesting package of offerings: Blog tracking : while there are other ways to do this ( Google Alerts for example), The Truth Laid Bear has some nice graphical tools that Kithbridge will be capitalizing on, which probably makes this feature worthwhile for organizations or individuals who garner a lot of blog coverage.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. The site's many entries are highly ranked in Google and read by millions each day.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

FEBRUARY 20, 2007

Website analytics tools ranging from the elegant but pricey Websense to the cumbersome but free Google Analytics provide an exhaustive array of analytical statistics: how many visitors are finding your site, where they are finding it, how they are searching for it, what they do when they get there, how much time they spend, and on and on.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

SEPTEMBER 10, 2008

Wikipedia is the best known but also the most difficult to work with ; that leaves an opening for alternative wiki sites such as Google's Knol , open-site.org , Freebase and others which are less contributor-hostile. Video Unless you've been stranded on a desert island for the last four years, you know that online video is hot.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

APRIL 10, 2007

7, 2006) A look at the pros and cons of six popular webinar production and web presentation services. 29, 2007) Web-based advertising services to consider when you're ready to move beyond Google AdWords and Yahoo! 3, 2006) The true value of "guaranteed website traffic" services exposed. This post tells you how to effectively do it.)

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

FEBRUARY 4, 2008

Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

DECEMBER 9, 2009

For those marketers more serious about social media engagement, and a budget to back it top, Dan wrote a follow-up post detailing the Top 10 Reputation Tracking Tools Worth Paying For , including Buzzlogic , Radian 6 and Cision.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

NOVEMBER 12, 2008

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. Obviously, Twitter has inspired a large and enthusiastic following. Yet there are significant concerns about the future viability of the platform.

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. I'm going to be really blunt here: I could care less about your product, service, solution or your company." Can you buy customer loyalty?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20