Biznology

JANUARY 22, 2018

But often, they buy early stage startups to acquire their people, products, and patents. Resources: Use brainstorming, Google , or another source like an industry association. Check that you’re making good choices with a quick Google search. Move bits over networks, not products through supply chains.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

MARCH 31, 2015

Last week I shared a couple Google Webmaster Tools tips and tricks with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 80

Google Tools Tips RSS 80

Biznology

JULY 16, 2015

In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. What other options exist to help you grow in the marketplace?

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

MAY 31, 2016

It’s really hard to get Google’s attention. Google loves structured data. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc. Google also understands eCommerce and products and so forth, but that’s not what I do.

Google 64

Google Optimization Click Rate Content 64

Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg' You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other. There are still five billion who live in only one.

Google 80

Google Privacy Internet Marketing Barriers 80

Biznology

MAY 12, 2015

Google Prefers Sites with Esprit de Corps. Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. For Google, this means broken links, broken pages, ten-year-old templates.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

APRIL 30, 2018

Step 2: a second email explaining how to share that good experience on Google, Yelp, Facebook or dozens of other sites. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. Here are five quick tips: 1. Embrace the danger.

Google 58

Google Work Management Marketing Management Guidelines 58

Biznology

MARCH 8, 2018

After striking out with LinkedIn search, I searched in Google. And I’m a power user of Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. About 5% of queries are transactional: composed of product names and model numbers.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

AUGUST 22, 2013

The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Cover via Amazon. If competitors, such as Asus, Nook.

Amazon 80

Amazon Google Pricing Price 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. How do you navigate Google Analytics. And less may be more.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

OCTOBER 23, 2017

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. That world is obsolete.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. And it can do so much more. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

JANUARY 5, 2018

Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. This article tells the story of how we discovered this apparent conflict in Google’s standards at IBM. Google also ignored our country and language codes.

SEO 192

SEO Guidelines Mobile Marketing Paid Search Agency 192

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. image credit: Google.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

DECEMBER 10, 2010

This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in "could" be offered a huge number to be purchased). Most of the industry couldn't get over the number that Google was willing to fork-out to get the daily deal site, reportedly $5.3

Google 80

Google SMB Adsense Paid Search Agency 80

Biznology

NOVEMBER 14, 2011

Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. That’s about the end of the excitement.

Google 80

Google Skype Business Wikipedia 80

Biznology

FEBRUARY 16, 2012

Yesterday, we talked about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site. Image via Wikipedia.

Google 80

Google Conversion Wikipedia Sales Qualified Leads 80

Biznology

OCTOBER 7, 2011

So why am I not like many others and jumping up and down about Google’s supposed domination of the online space? There are just a few reasons why I am more than cool with Google’s position in the marketplace: It works (most of the time). Why would I when I can get Google Docs for free? If it wasn’t Google. :

Google 80

Google Adsense Adwords Loyalty 80

Biznology

JUNE 1, 2012

You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. If you are in that situation, and your response is to try to find out what Google is looking for now, that’s probably not the best response. Anyone trying to spam Google is taking a much higher risk.

Google 80

Google Search Marketing High Quality Lead Rules 80

Biznology

APRIL 1, 2011

SOME OF US ACTUALLY BELIEVE BING HAS A SHOT AGAINST GOOGLE! I have had several discussions over the past few weeks with Stefan Weitz, director of search for Bing, and Andy Chu, director of product management, Bing for mobile, about some pretty cool things on the horizon for Bing. NOTE: THIS IS NOT AN APRIL FOOLS JOKE.

Google 80

Google Conversion Product Search Marketing 80

Biznology

DECEMBER 21, 2020

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. The online world is becoming a more nefarious place by the day, and Google is doing everything it can to protect the digital audience. Here’s what you should know.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

OCTOBER 27, 2010

But the venerable old Yellow Pages does have some distinct advantages over Google that have not been exploited, which I've shared with several regional Yellow Pages companies over the years. So, what advantages could the Yellow Pages possibly have over Google? And, even better, Google can't do it. The nerve of them!)

Google 80

Google Paid Search Agency Advertising Agencies Internet Marketing 80

Biznology

AUGUST 6, 2012

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Why is this important? Internal Links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. And then you siphon a small percentage of the production searches to the new search engine(s). Let’s say that you are using Google Site Search now. Try explaining that to the boss. Why do this?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. If you do decide to forward your new domains to your current site, make sure they drill down directly to your unique product and service pages.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JUNE 25, 2010

I am knee deep in a project for a client that is designed to take their national presence and represent it locally (in Google primarily) through making sure their 28 local branches are found in local searches. Google says that 1 in 13 searches now have a local map. Google rewards this approach. Image by Atelier Teee via Flickr.

Google 80

Google SERP Search Marketing Internet Marketing 80

Biznology

MARCH 9, 2021

But, this might be pretty tricky for technology products. A lot of production shifted to animation in 2020 because the pandemic made shooting live video problematic. But there are intriguing new developments in live action production. The future of production. It’s been shown to increase engagement for consumer brands.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Biznology

JANUARY 13, 2011

We often sing the praises of Google for its role in the development of the modern day commercial Internet and really one of the only well-functioning areas of the current economy. Dear Google, Thank you Google for all of your good work but now it's time to grow up. Use actual people to support your local products.

Google 80

Google Planning Paid Search Agency Internet Marketing 80

Biznology

OCTOBER 28, 2010

One of the most underutilized tools in this new local Internet marketing game is the Google Place Page. According to a Google rep, there are 50 million place page listings in Google's database but only four million have been claimed or verified. Google Place Pages are just that. An example would be "IBM San Francisco".

Google 80

Google Paid Search Agency Marketing Analytics Tools B2B 80

Biznology

JULY 13, 2017

Google-forwarding phone number. Local businesses that rely on phone calls rather than websites for customer inquiries make use of Google-forwarding phone numbers for their Adwords campaigns. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

JANUARY 4, 2018

“Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. There are a number of examples in this brilliant video by Sander van Dijk , which further explains the Google Material Design principles for using motion in UI design.

Video Marketing 153

Video Marketing Business Storytelling Mobile Marketing 153

Biznology

JULY 2, 2018

Use Google display ads. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet. A broker can introduce you to the most productive prospecting data sources and lists. Attract them with killer content. Partner with a reliable data broker. Gate it with a web form.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. The Product or Service is Almost Never Enough. Don’t (or Do) Compare My PR Campaign to Google Ads. They trade in automation.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

DECEMBER 4, 2018

We were recently looking at one of our client’s Google Analytics dashboards. Anyone who tracks traffic on their website knows how much of their traffic comes from Google. The data that not everyone looks at is the amount of traffic that goes back to Google. of their traffic comes from Google. We also found that 24.5%

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

OCTOBER 1, 2018

I think Google has the right approach. Yes, you say “Hey, Google,” when you want to talk to your Google Assistant, but there are countless AI component inside dozens of Google products, starting with Google Search, that don’t need a name. It just does the job better. They just work better.

Marketing AI 130

Marketing AI Personalization Amazon Google 130