Zoominfo

MAY 1, 2021

That’s why ZoomInfo created Remote Rundown. Google Relaxes Remote Work Plan, Will Let 20% of Employees Telecommute : Google will allow some employees to to permanently work from home, and will permit some to work from other locations for a longer period each year. Thus the hybrid work model was born.

Zoominfo 100

Zoominfo Work Management Planning Customer Surveys 100

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . If you look at the Googles of the world and the Salesforces, they have massive inclusion and diversity programs.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Zoominfo

MAY 9, 2021

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. How to Qualify Web Traffic with ZoomInfo WebSights. Next, you can export this audience to Google Ads to run your retargeting campaign.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Zoominfo

JUNE 12, 2023

Last week, ZoomInfo co-hosted an event with Bain & Co. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. At ZoomInfo, we strive to respond within 90 seconds to every hot lead.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Zoominfo

AUGUST 16, 2022

For example, Alphabet owns Google which owns Looker. For example, ZoomInfo Waltham is different from ZoomInfo Vancouver. times more data available to ZoomInfo apps, two to three times more location level data and four times more SMB data. They can expect an increase in company data coverage, with 2.5

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. And who wouldn’t?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. What kind of marketers would we be if we didn’t include ZoomInfo on this list? Google Alerts. Check it out! DiscoverOrg.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. It’s time to get personal. BASHO emails are alive and well—and thriving.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

OCTOBER 19, 2021

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. I would write a vision for what I wanted our platform to do, and it would just sit in my Google Docs and get cobwebs on it.” And I tried really hard. It’s an easy implementation.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

OCTOBER 5, 2021

With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020 2. Talk to Current Customers Every person will respond differently to messaging and language. Check it out!

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. Personalization is key to capturing potential customers’ attention and building meaningful relationships. We are in a really unique position as a company and with an offering to fuel that.”

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

OCTOBER 20, 2021

While having a conversation with the person in charge of making the decision to hire, I ask them a whole list of questions that help me determine the ideal candidate profile,” says Jodi Marchewitz, an executive recruiter at ZoomInfo. At ZoomInfo, I know we’re always looking for passionate people who want to blaze new paths.

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Zoominfo

OCTOBER 5, 2021

Below we explain how chat, ad retargeting, and real-time data enrichment can help turn anonymous website traffic into an asset that can fuel more personalized, targeted marketing campaigns. With chat, “you are essentially switching your go-to-marketing strategy from being reactive to proactive,” says Arjun Pillai, VP of growth at ZoomInfo.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Ranking 100

Zoominfo

NOVEMBER 12, 2020

At ZoomInfo, GIDI and our respective ERG’s know that activism isn’t simply something employees add to their resumes, but an unavoidable part of who they are. When you talk about getting top talent, if you look at the Googles of the world and the Salesforces, they have massive inclusion and diversity programs.

Activities 217

Activities Zoominfo Fulfillment Act-On 217

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? For Tier 1 accounts, conduct targeted, personalized sales outreach, but (critically) support those efforts with marketing air cover to the same companies. Curious as to your opinion?”. How Should I Market to Purchased Lists? Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Zoominfo 100

Zoominfo

FEBRUARY 10, 2022

ZoomInfo will someday go back to the office. HR teams also conducted employee roundtables and surveys to get a read on employees’ views about returning to work in person. “It’s The good news for us at ZoomInfo was that we were already doing this,” says Michelle Brewer, vice president, human resources at ZoomInfo.

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

Zoominfo

SEPTEMBER 29, 2019

Work with a B2B data provider like ZoomInfo to access the contact information you need to bypass gatekeepers, increase connect rates, and close more deals. new facilities, legislation changes, third-quarter earnings) that create opportunities for lead generation or otherwise indicate a person or company has a need for your product.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Zoominfo

FEBRUARY 22, 2023

The details of the Tribunal’s findings can be a great reference for organizations making decisions on how to collect and process personal data for marketing purposes. million data subjects that their personal data was processed from publicly available sources, such as the electoral roll, in clear contravention of Article 14.

Privacy 130

Privacy Paid Search Agency Transparency Rules 130

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. Should people be worried about how ZoomInfo uses their data? The purpose isn’t to regulate the B2B economy.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Zoominfo

JUNE 4, 2019

To do this, cover all your bases—look them up on social media, do a quick google search, check out their company’s website, examine their employment history and take a look at what their competitors are doing. Ditch the cold, robotic script in favor of a more personable approach. 3. Establish your credibility. Be genuine.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Zoominfo

MARCH 26, 2018

Create more personas and focus on more personal data points like pain points, content preferences, and objections. The more personas you have, the more personalized your customer experience will be. Online personalities and experts have a huge influence on the modern buyer’s purchase decisions—even in the B2B world.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

DECEMBER 4, 2019

You create them by analyzing hiring data points related to work history, skills, education, and more personal attributes such as a person’s goals, pain points and interests. You don’t personalize your outreach messages. You must personalize, personalize, personalize!

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. 4. Utilize personal networks. While this strategy may seem a little out of the ordinary, the truth is, your personal networks are a prime source of high-quality leads. Not quite ready to be so bold?

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! Free Trial 3.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

SalesIntel

APRIL 2, 2024

If you are looking for a ZoomInfo alternative, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on.

Contact Marketing 52

Contact Marketing B2B Marketing Marketing Funnels Mobile Marketing 52

Zoominfo

APRIL 18, 2019

To drive success it’s important to create a personalized connection with your leads. With access to on-demand email addresses and direct-dial phone numbers, not only will you have the ability to reach leads faster, you won’t have to search for bits and pieces of information on Google, LinkedIn, and other sites. ZoomInfo can help!

Top of Funnel 140

Top of Funnel Lead Ranking Lead Scoring Generation 140

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. If you look at the Googles of the world and the Salesforces, they have massive inclusion and diversity programs.

Zoominfo 100

Zoominfo Thought Leadership Training Fulfillment 100

Zoominfo

AUGUST 7, 2018

On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. The person searching this phrase is merely trying to figure out what SEO is. But, this doesn’t mean the person searching this term will never be ready to buy.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

OCTOBER 25, 2018

It’s no secret, personalization is essential to modern marketing success. In fact, 77% of consumers have chosen, recommended or paid more for a brand that offers a personalized experience ( source ). Simply put, predictive intelligence allows marketers to offer personalized marketing. Why is predictive intelligence important?

Lead Ranking 189

Lead Ranking B2B Marketing Lead Scoring B2B 189

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. But, what is new is the abundance of video resources now available within Google search results.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

FEBRUARY 20, 2018

Did you know Google receives over 63,000 searches per second on any given day ( source )? 3. Real-time Personalization. As we’ve mentioned in previous posts—personalized marketing is a requirement these days. Your customers not only want personalized content, they expect it. 2. Search Engine Optimization.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

FEBRUARY 23, 2021

When it comes to B2B sales, this step becomes a little tricky because there is more than one person calling the shots when it comes to actually making a purchasing decision. For example, an IT person won’t care about the same thing as the CFO, so qualifying will require a different message about the business value a solution provides.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. YouTube is the third most visited site in the world after Google and Facebook. 20 Important Quotes About Personalization in Marketing. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Thinking of our kids. Several organizations are offering free services specifically for kids and schools.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173