KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Analytics 201

Analytics CTR Google Reachforce 201

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. 1. Marketing 360. 2. Duct Tape Marketing. Google Webmasters.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

MAY 11, 2012

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Google Penguin Updates and SEO Shortcuts. Google: Search Engine Optimization Starter Guide (PDF).

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The company covers everything from branding to entrepreneurship to product reviews.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Are you using IFTTT?

Social Media 120

Social Media SEO Media Link Building 120

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. Businesses from all niches vie for the top spot to place their products and services before a target audience doing search. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO).

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. And links are a critical part of rising in the search engine rankings.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

KoMarketing Associates

JULY 31, 2018

The biggest review websites where profiles or pages should absolutely be claimed by every B2B company are: Google Business Page is connected to Google+ and also pulls in reviews from its own platform and other places (like TripAdvisor). Bing Places is similar to Google, but for the Bing search engine. Local Pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. They should be engaging and educating a generalized audience about your brand, products, and the services that you offer. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

KoMarketing Associates

JULY 28, 2016

Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. They go from link to link and bring data about those webpages back to Google’s servers. Link Building Is All About Quantity. All Links Carry The Same Weight. Not exactly.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

OCTOBER 10, 2012

KoMarketing’s Director of Online Marketing Casie Gillette will be holding a free webinar with BrightTALK next Tuesday, October 16th at 3pm. “For many B2B companies, creating new content and thinking about link building can be daunting, especially if you don’t have a product people love to talk about. .

Webinar Metrics 120

Webinar Metrics SEO B2B Link Building 120

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

FEBRUARY 24, 2015

The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 26, 2014

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Webmaster Tools search query reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

LeadSquared

DECEMBER 13, 2013

The webinar on “5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint”, presented by Nilesh Patel , CEO, LeadSquared and Rob Peck , Director of Client Services at O3M Directional Marketing was a success, thanks to the active participation and cooperation of the attendees. What is Google Merchant Center?

FAQ 52

FAQ Webinar Metrics Online Marketing Adwords 52

KoMarketing Associates

DECEMBER 4, 2014

SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program. Google Will Inevitably Make Me Look Stupid. Content Marketing Must Have Marketing . Link Building is Here to Stay .

SEO 120

SEO Mobile Marketing Link Building Work Management 120

B2B Marketing Insights - WE

MARCH 25, 2022

If you’re a b2b company, you know that ranking higher in Google is essential to your success. We will also provide tips on how to improve your website’s rank in Google search results and what to look for when hiring a B2B SEO agency. As a B2B SEO agency, our focus has always been on making your B2B company more visible on Google.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Go Beyond SEO

JANUARY 23, 2024

Unpacking SEO: The Basics of Search Engine Optimization When we talk about online marketing and digital strategy, it’s necessary to pay attention to the pivotal role of SEO. SEO isn’t a static setup but a dynamic process adapting to the ever-evolving search engine algorithms and online market trends.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

KoMarketing Associates

MAY 26, 2016

They are able to connect with buyers interested in their products and make a sale. B2B marketers use social media for completely different reasons than their B2C counterparts. Just because a consumer sees a company’s product online, doesn’t mean they are going to place an order the next morning. Link Building.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JUNE 2, 2016

My colleague Justina just wrote about how B2B marketers can leverage social media for SEO link building and content visibility. Fortunately for B2B marketers, the path to this analysis has been made much easier through technology innovation. Conversion Tracking Through Google Analytics.

Social Media 120

Social Media Budget Programs Media B2B 120

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

DAGMAR Marketing

DECEMBER 14, 2018

Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? Google’s Quality Ratings Guidelines should be part of your SEO toolkit. Content marketing will be the new link building. SEO Tactic #3 Content Marketing is the New Link Building.

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. 7 Real Life Ways to Build Links.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

seo.co

JANUARY 6, 2022

SEO is the heartbeat of online marketing. An SEO expert isn’t someone who works for Google or has some secret formula that takes advantage of a weakness in the search giant’s algorithm. For example, you can create a digital marketing website where you collect leads of small business owners. But SEO is highly technical.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

KoMarketing Associates

MAY 1, 2014

If you aren’t familiar with the show, it’s a 3-day conference featuring 40 sessions geared toward small businesses, enterprise marketers, and marketing experts. I’m a big believer that existing customers are one of the best (and most overlooked) assets of marketing and can play a major role in a company’s brand, especially online.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

JUNE 20, 2019

So, how do we ramp up the effectiveness of B2B marketing? The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

Martech Advisor

MARCH 17, 2020

Online marketers who need to target overseas audiences often struggle to identify what exactly their prospects are searching on Google and other search engines. Thus you will be able to surf Google like a native and identify what keywords your prospects are typing on Google to search for your product or service.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

Pearl Digital Marketing

OCTOBER 8, 2019

” It’s search engine optimisation; one of the major online marketing methods. An article or blog entry will rank higher in results if its text contains relevant Google search keywords but doesn’t use them excessively. Link-building is crucial. Quality content boosts traffic.

SEO 40

SEO CAN-SPAM Link Building High Quality Lead 40

KoMarketing Associates

MAY 4, 2017

Adele Revella : “A buyer persona as an archetype; a composite picture of the real people who buy, or might buy, products like the ones you market, based on what you’ve learned in direct interviews with real buyers.” ( source ). “What are the typical titles and roles of the prospective buyer?”

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

seo.co

AUGUST 20, 2020

If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Position 10, the last position in a standard Google SERP, only gets 3.1 This is one of the primary ways that search engines like Google make money.

SERP 111

SERP Paid Content PPC Cost Per Click 111

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. This tool is truly an online marketer’s central hub. Google Analytics. Google Search Console.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. Google Trends.

Budget Programs 81

Budget Programs Research Software CMO 81

KoMarketing Associates

JANUARY 19, 2017

When first starting out with a content marketing program, it’s easy to think in terms of content production. Okay, so no one is arguing that content marketers are mind-readers. As we all know, there is a good degree of trial-and-error that comes with working in online marketing. This may seem obvious.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Biznology

MAY 11, 2016

Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint. Collaborative marketing projects.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80