Martech

DECEMBER 14, 2023

Unacast has partnered with Google Cloud to leverage Google Cloud’s Vertex AI platform and Unacast’s location analytics platform to power Unacast’s gen AI chatbot, Una, which provides location intelligence to customers. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 104

Marketing AI Advertising Agencies Paid Search Agency API 104

Martech Advisor

JANUARY 27, 2020

It’s time to understand consumer behavior regarding keywords. Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Keywords have long been a controversial topic among marketers and content creators. Build Content Around Customers.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Content Standard

APRIL 16, 2024

The introduction of generative artificial intelligence (GenAI) into the search experience via Google’s SGE and Bing’s Deep Search has caused unprecedented search ranking volatility. It’s also common for keyword research to be misaligned with business objectives. The result?

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Convince & Convert

NOVEMBER 30, 2023

Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Use the Awario boolean search feature to create advanced alerts that include several of your competitors’ names within one dashboard or let you monitor all of your target keywords.

Social Media 107

Social Media Advertisements Advertising Tools 107

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Content4Demand

SEPTEMBER 12, 2019

The days of stuffing a page full of keywords and having it rank in search results are long gone. Search engines – including (and maybe especially) Google – can be notoriously tight-lipped about the factors they consider when ranking search results. The Answer Box wasn’t the only feature Google released in 2015.

Google 53

Google Marketing Analytics Tools Long Tail Marketing Keywords 53

Moz

NOVEMBER 12, 2018

Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). Your content planning and creation, keyword mapping, and optimization should all align with the market. Why bother with keyword grouping? One web page can rank for multiple keywords.

Keywords 58

Keywords Long Tail Marketing Ad Frequency Blogger 58

seo.co

OCTOBER 20, 2021

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. As Google has expanded into natural language processing, negative SEO is less of a threat than it once was. Google typically ignores irrelevant and low quality links. Keyword-Rich Backlinks. Non-relevant Links.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

DECEMBER 28, 2023

In this scenario, the legacy system only outputs data in the.csv format through a conversion spreadsheet (in Google Sheets) because it was previously determined that building a full database interface would tax the available resources. Next, I set up a sample set of consumer ecommerce shopping data. What did I learn from this test?

Work Management 110

Work Management Marketing Automation Services Marketing Management Marketing AI 110

Content4Demand

SEPTEMBER 20, 2019

The days of stuffing a page full of keywords and having it rank in search results are long gone. Search engines – including (and maybe especially) Google – can be notoriously tight-lipped about the factors they consider when ranking search results. The Answer Box wasn’t the only feature Google released in 2015.

Google 40

Google Marketing Analytics Tools Long Tail Marketing Keywords 40

Parse.ly

SEPTEMBER 26, 2022

Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. and Google Analytics in tandem for this reason.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

APRIL 19, 2021

In particular, if your PPC is Google Ads. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Google Ads traffic is poised for conversions. Google Ads has purportedly leveled the playing field for advertisers with smaller budgets. So what are the risks of running an A/B test with Google Ads traffic?

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Marketing Insider Group

SEPTEMBER 15, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.).

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. The goal of the research was to assess the impact that SERP layouts and design have on user searching behavior and information retrieval in Google. Data sample. Data inputs.

SERP 66

SERP Google Purchase Intent PPC 66

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Let’s say that you are using Google Site Search now. Most search engines have the potential to deliver better results than Google Site search, but they also need a lot more care and feeding.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Webbiquity

MAY 31, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. Google Review Count: 1,770,000. 1) Evernote.

Tools 100

Tools Best Practices Enterprise Management PR 100

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Is the Google algorithm heating up? Should we even try?

Google 69

Google Verticals Click Rate Eye-Tracking 69

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Kevin Indig

MARCH 8, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The idea is simple: build a lot of pages - sometimes hundreds of thousands - for a keyword pattern. This is the power of Ahrefs Webmaster Tools!

SEO 59

SEO Aggregators Keywords Traffic 59

Zoominfo

JUNE 6, 2018

But, here are some basic steps recruiters you can take to optimize your career page: Perform keyword research: To improve the organic traffic to your career page, you must optimize the content with keywords top candidates are actively searching for. The application process itself should be brief and straightforward.

Organization 250

Organization Ad Building Tips Keywords 250

Anyword

OCTOBER 5, 2023

Articles & Blog Posts Keyword research and strategies have basically been the only ‘data’ included in long-form content creation heretofore. After all, a high search volume for keywords tells you nothing about who is searching. Does your keyword density come across as organic, or does it feel overstuffed?

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Kevin Indig

JANUARY 17, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Since GPT-3 went into public beta in July 2020, we have asked ourselves whether Google would punish AI content and whether it would perform well.

SEO 52

SEO Domain Lead Ranking Content 52

Contify

NOVEMBER 18, 2018

This is a uniquely difficult position to balance, even for Google, given the two use cases are at opposite ends of the spectrum. Google Alerts has attempted to address this situation by introducing an option to choose all results versus the most important results. Clearly, Google Alerts don’t work for media monitoring.

Google 40

Google Paid Search Agency Companies Case Studies 40

Moz

MARCH 1, 2020

Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election. Another feature with this issue is Featured Snippets , where Google pulls website content directly into the search results.

Customer Surveys 76

Customer Surveys Google SERP Display 76

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

nDash

AUGUST 11, 2020

There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples. 10-20 Writing Samples. Your portfolio should include enough samples to give people a good idea of your range of writing talent and technical expertise.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Contently

JANUARY 23, 2020

Since you’re interested in testing the load time of your web pages, you Google “test page load time.” Unlike Pingdom’s page speed tool, these resources aren’t just samples of their paid products. AccuRanker’s Google Grump. Let’s say you’re the head of user experience at your company.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?

Adwords 100

Adwords Features Google Mobile Advertising 100

Webbiquity

JUNE 14, 2016

Google Review Count: 2,210,000. Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Google Review Count: 913,000. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Google Review Count: 183,000. 2) After The Deadline.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). Now, copy and paste them into Keyword Grouper Pro from MarketBold (this is free).

SEO 80

SEO Keywords Intent Analytics 80

Webbiquity

AUGUST 2, 2016

Google Review Count: 3,600,000. Sample review: You don’t “have to go to great expense to create (an) infographic. Google Review Count: 142,000. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. 1) Piktochart. 2) Infogram.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Contify

DECEMBER 4, 2017

Image by Freepik Google Alerts remains one of the most popular news monitoring services. This is a uniquely difficult position to balance, even for Google, given the two use cases are at opposite ends of the spectrum. Clearly, Google Alerts don’t work for media monitoring. It is free and incredibly easy to set-up.

Google 40

Google Paid Search Agency Companies Case Studies 40