Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. How to post a YouTube video.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags?

Tagging 52

Tagging Youtube SEO Optimization 52

NuSpark Consulting

MAY 4, 2023

Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Scoop.it

SEPTEMBER 30, 2022

It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. You can view this data by keyword, location, topic, and country.

Tips 84

Tips CMS Development Blogger AIO 84

Hubspot

MAY 7, 2019

But how do you search for trends? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy.

Statistics 98

Statistics Google Click Rate Adwords 98

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years. So, what exactly is SEO?

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. Meta descriptions are the brief text snippets that appear below a page’s title in the search engine results pages. Google displays up to 160 characters of your meta description, so make every word count.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 78

SEO Lead Ranking Lead Scoring Link Building 78

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. Google’s search algorithm is constantly evolving. Search Result Titles.

SERP 120

SERP Features Top of Funnel Display 120

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Brightedge

MARCH 31, 2022

You don’t need to search far to find bad SEO advice. In the current search landscape, businesses need to be constantly on their guard against incomplete, irrelevant and downright incorrect ranking strategies. Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing SEO 105

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Understanding SEO, or “How Do I Rank Higher on Google?”

Lead Ranking 140

Lead Ranking Lead Scoring SEO Keywords 140

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Ranking 66

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

B2B Digital Marketer

NOVEMBER 23, 2023

Optimize for both humans and search engines. SEO requires constant adaptation to search engines’ evolving landscapes. Yes, SEO is an ever-evolving field, and techniques can become outdated as search engines update their algorithms and user behaviors change. Can SEO techniques become outdated?

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. Channel: allows you to link to another YouTube channel.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Valasys

FEBRUARY 5, 2024

With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online. With the increasing adoption of voice search and the emphasis on local SEO, businesses need to adapt their marketing strategies to stay competitive.

Marketing AI 40

Marketing AI Internet Marketing Lead Ranking Lead Scoring 40

nDash

OCTOBER 13, 2022

Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. By using hashtags and quotes in the search feature on these sites, you can narrow your search to posts providing useful information for your pitch. Study them to see how you can make your content different.

Research 98

Research FAQ Training Amazon 98

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. And that makes sense. To do so, it needs a way to measure the value of sites. Size Matters.

Social Media 167

Social Media SEO Media Lead Ranking 167

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organically. Google Trends. Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. You need to understand what your audience searches for and how to ensure you’re in the mix of search results. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Magisto

JANUARY 13, 2020

On Instagram itself, stories are viewed by 500 millions users daily according to the Search Engine Journal. Podcasts are not as searchable and discoverable as a YouTube video, for instance. YouTube is now the second most used search engine in the world. Podcasts have been rising in popularity recently.

Trends 84

Trends Planning Lead Ranking Lead Scoring 84

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t their only purpose. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more.

Keywords 103

Keywords Research SEO Lead Scoring 103

Method and Metric

OCTOBER 2, 2019

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. DuckDuckGo boasted over 1 billion searches in January 2019, while Bing earns 12 billion searches globally per month. Generally less tech-savvy than their Google-favoring counterparts.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Kevin Indig

MARCH 28, 2023

Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

RebelMouse

JULY 13, 2018

Search is getting smarter. During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Hubspot

AUGUST 2, 2018

Paid Search Advertising. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Image courtesy of Google.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

MARCH 6, 2015

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well. The search engines keep forcing companies to reevaluate their SEO strategies.

SEO 167

SEO Marketing Analytics Tools Lead Ranking Lead Scoring 167

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100