Hubspot

APRIL 22, 2020

At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. They're also noticing key generational behaviors that could change the way brands market to younger audiences. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

DAGMAR Marketing

APRIL 15, 2022

Google holds the highest market share of them all at over 90 percent. According to Ahrefs , a majority of web traffic comes from Google’s organic search results, which are powered by SEO. percent of web traffic generally comes from Google’s organic search results, only 3.70 What is a Google algorithm?

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Only B2B

MARCH 10, 2022

Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. B2B lead generation, as we all know, is the process through which sales and marketing teams convert prospects into paying clients. HubSpot provides a CRM for free. But what do these measures entail?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. It’s used by both B2B and B2C organizations to streamline their content marketing strategy.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries. Not necessarily.

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? and “What makes up an inbound marketing campaign?”.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

accelerate agency

MAY 9, 2020

If your page isn’t ranked on the first page of Google, it’s not doing you much good. Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Google’s algorithms have come a long way since then.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. They also report that 35% of users purchase a product within 5 days of the Google search.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. SEO-focused marketers are the masters of understanding search intent , and therefore collaboration between SEO and SEM is critical. Avoid paid keyword traps. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. In 2014, Google announced that if a website didn’t have an SSL (secure Sockets layer) certificate then it would be marked as insecure, which could result in a large amount of traffic lost from your site. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

MARCH 3, 2020

What is local search marketing? Local search marketing is the process and tactics you use to reach your local audience online. This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Local search marketing is all about raising brand awareness in a certain area.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Don’t ignore low-volume and long-tail keywords.

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

chiefmartech

MAY 12, 2020

Last month, I published the latest marketing technology landscape. While the arguments for consolidation make sense on a lot of levels, the empirical evidence to the contrary — at least with regard to the total number of apps in the market — is undeniable. I’ve drawn it as a long tail. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. This, however, doesn’t seem to have significantly impacted the success that individuals can achieve by applying this content marketing tactic. Want to create a blog, but not sure where to begin? The post Does Your Website Need a Blog?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

JANUARY 24, 2020

To illustrate, the header tag referred to in this post is the title, " The Ultimate Guide to Product Marketing in 2020." Google favors headers. Ultimately, header tags is what Google uses to tell web browsers their search query is relevant to your post. That would tell Google exactly how to send web browsers to your post.

Tagging 98

Tagging eCommerce Classified Ads Long Tail Marketing 98

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” It’s all part of Google’s new initiative called “Privacy Sandbox”, which was launched late last year.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . Use this time taking any one of their content creation courses , which include courses on content writing as well as content marketing. HubSpot: Content Creation Courses .

Course 98

Course Content FAQ Long Tail Marketing 98

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

NOVEMBER 6, 2019

That phrase is probably something you've thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive.

Ads 83

Ads PPC Long Tail Marketing Keywords 83

Hubspot

SEPTEMBER 19, 2017

So, where you might have 20 different blog posts about different aspects of using Instagram in your marketing, a pillar page is an overview guide to all aspects of a particular topic. fact, 64% of searches are made up of four words or more, and 20% of Google searches are now conducted via voice. 2) Write (or designate) a pillar page.

Long Tail Marketing 73

Long Tail Marketing Keywords Buyer Personas Hubspot 73

Valasys

NOVEMBER 23, 2022

For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. B2B Content Marketing Stats You Should Know.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Says Forrester, “There is a lot of nuance and subtlety here, but this document from Google explains how their Quality Raters are trained to evaluate voice answers, for example. Keyword research isn’t dead.

Marketing AI 73

Marketing AI Forrester Long Tail Marketing Act-On 73

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO. means consistent output of content.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Core web vitals are a set of three user experience metrics Google considers mission-critical. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Core Web Vitals. How many of them are new?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Outgrow

SEPTEMBER 23, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Scott Brinker for our monthly podcast – ‘ Marketer of the Month ’! Scott has been regarded as one of the world’s foremost thought leaders in the field of marketing technology. . An upcoming marketing trend is. Thanks for joining us, Scott.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. Huh? ” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. Huh? ” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). A few grumpy sales reps complain that inbound isn’t marketing. Take for example, your content marketing manager.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. On the other hand, some marketers rely too heavily on the qualitative side. Choosing jargon phrases as topics. Pain points.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102