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How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” Why would anybody read my blog for content marketing advice?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is a machine, you’re not. You have no competition, including HubSpot.

Email Marketing ROI: Measure with Ease Using HubSpot


But how do you measure ROI for complex business efforts such as email marketing? HubSpot’s marketing automation software makes it pretty easy. Here’s a simple three-step process to help you measure the ROI of your email marketing campaigns with HubSpot. What are the resources allocated to email marketing on a monthly basis? Don’t believe me?

How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” First a disclaimer: I don’t actually subscribe to Hubspot any longer. Stay tuned.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s mostly a playground for engineers and marketers. What are Google’s future plans for the platform? Image credit: SEOmoz.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. It will also let you market to audiences in those channels without providing their names. This is a nice extension of Demandbase’s existing account-based marketing capabilities. No, not one bit.

54 Pearls of Marketing Wisdom from HubSpot


The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” ” Maddie Grant: “Marketers should stop marketing and start connecting.

The 23 Best Content Ideation Tools


Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. Google Review Count: 1,770,000. Google Review Count: 518,000. Google Review Count: 381,000.

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@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Getting that conversation going has been revolutionized with Inbound Marketing.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)


Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. On HubSpot's Marketing Blog, we mainly use these between the post's first few introductory paragraphs, but we may also add them throughout the post in cases like this. Until now. Jackpot.

The 14 Best Content Planning and Research Tools


With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Google Review Count: 1,190,000. Google Review Count: 715,000.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Five books that will teach you methods to learn any subject, including marketing, Don’t Go Back to School: A Handbook for Learning Anything   by Kio Stark. Udemy. Udacity.

Busting the Top 3 Google AdWords Myths


If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. So, why has it taken so long for most inbound marketers to adopt Google AdWords? Myth #1: People Don’t Click On Google Ads. How much money do you think Google makes in one day on AdWords alone? $1 million? $10 million?

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers


Here are some top tips from great managers here at HubSpot. Different systems work for different people, but the point is that you have to have one. "My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. Boomerang for Gmail is a favorite of Melissa Miller , who manages HubSpot's marketing operations team. Asana.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Jay Baer (Convince and Convert)  - New York Times best selling author, keynote speaker and marketing consultant.

Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know


Google is no stranger to algorithmic change. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience. Source: Google.

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches


When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. In this episode, Alex Blumberg shares their entire process for creating some of the most compelling podcasts on the market today. nothing. Yes, just one.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. From these subject lines, we can the elevated messaging and the framing of content wells – I especially like the invitiation to join the next installment of the Progressive Marketer series.

'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week


One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. An Introduction to Google+ for Business. New social networks pop up every day.

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. At the heart of the B2B organizations’ Google+ strategy is their Google+ business page.

How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week


It''s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers -- we''ve got you covered. You''ll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google. How to Hack Google Plus for SEO Value.

What is Hubspot? Marketing Automation Software Series

B2B Lead Blog

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. HubSpot is too big to fit into one blog post.

B2B Marketing Stats from HubSpot’s Marketing Data Box


HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Slide 17: Websites and email dominate marketers’ time. Content aggregation ?). Email.

How the HubSpot CMO Screens for Top Marketing Talent


Odds are, these prospects are typing those same questions into Google. And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager. how often?

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider. Now to the good stuff!

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Google authorship is dead and gone.

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HubSpot Reveals New Tools to Accelerate Sales

Client Bridge

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. Recording optional.).

Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers


With so many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Luckily, Google has made that easier with their announcement that Gmail will begin supporting emails created with responsive design later this month. What does this mean for marketers? What's changing?

Hello Europe! HubSpot's Heading to Dublin, Ireland


HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Today is an exciting day.

87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1

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HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. This could be very bad for organic search” (and marketers), I thought to myself. The move had SEOs and digital marketers all over the blogosphere crying foul. So why has Google? What does it mean?

The 24 Best Online Writing Tools and Apps


The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. HubSpot.

It’s the Little Things: How HubSpot Writes Microcopy


While some users may not get the movie reference (Matilda Wormwood from the movie Matilda went to Crunchem Elementary School), for those who do, this is a delightful example of nostalgia marketing. So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product. Getting Inspiration.

16 Google Tools to Improve Marketing Effectiveness


Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. It is a free way for you to get listed on the first page of Google and level the playing field.

Going Big on Small: Joe Payne on HubSpot’s $32M Round

It's All About Revenue

Much will be said over the next few days about HubSpot’s $32M Series D round.  The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and as investors).  Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.  Because all industries – whether sports, academia or even marketing automation – come down to a single word: execution. Google Bookmarks.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

For those who are mystified by Google magic, this deck will get you up to speed. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Top Internet And Marketing Blogs To Follow. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimization

Tools that help generate blogging ideas


Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. This time, I entered in “social media,” “marketing,” and “blogging.” Hubspot’s generator came up with these great ideas.

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