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A Go-To Guide to Screwing Up Your Landing Pages


Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. There are a lot of really awful landing pages out there. Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages


So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. Would you believe me?

A Detailed Guide to Creating the Best Landing Page Images Ever


Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! Once you find the perfect photo for your landing page, it’s time to optimize it for the web.

Why Landing Pages Are an Indispensable Part of Marketing


Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. What is a Landing Page?

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. B2B lead generation and lead flow are critical to your business. Just build it.

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. B2B lead generation and lead flow are critical to your business. Just build it.

Google's AMP: A Marketer's Guide to Accelerated Mobile Pages


In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions.

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Announcing the Next Generation of HubSpot's Inbound Marketing Platform


Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page. We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting.

How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google


Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. First and foremost, give your followers a reason to visit your page! Pause for a moment to think. and 1 p.m.

Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week


It''s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. With new developments like Google''s latest Penguin algorithm update, Yahoo!''s s acquisition of Tumblr, and Twitter''s new Lead Generation Cards, marketers have got a lot to catch up on. Read more at Search Engine Land.

5 Google+ Tricks to Dominate Google Search Results


There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google's organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine


I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. However, Twitter doesn’t exactly offer a robust analytics platform.

10 Guaranteed Ways to Get More Google+ Page Followers


As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. To help you start getting the most out of your new Google+ business presence , here are 10 guaranteed ways to attract new Google+ Page followers.

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22 Expert Guides and Reviews of 200+ Social Media Tools


Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. Image credit: Buddy Media. viralWoot

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5 Ways Google+ Will Influence Search Results


Google+ is not even a month old yet, and marketers everywhere are trying to uncover the relationships between Google’s new social networking product and their search results. Improving Google’s Intelligence - Google will be able to improve their results pages is through enhanced information on your social circle. Connect with HubSpot

Your Simple Guide to Launching a Twitter Advertising Campaign


So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. On Twitter, get started here.

51 Ridiculous Keywords Google Won't Let Me Track Anymore


This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. and a Twitter account.) summarizing her opinions on the changes from Google. Google Keywords We Won''t Miss Being Able to Track. Now Google is just being hurtful.

Six Ways to Search-Optimize a Blog


But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). investor pages, and “Contact Us” is almost always a top-level link even though this page has no search value). But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches. Fee-based platforms like Compendium and HubSpot are also search-friendly. Fresh content. Social media. Clean code.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Things like keyword stuffing, redundant copy, lots of hyperlinks, and long-winded articles may be good for SEO, but they’re bad for people (plus, some SEO tactics can get you demoted in search rankings, like duplicate copy, cloaked pages, and link farms). Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest.

Everything You Need to Measure Twitter Marketing ROI


Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off. Good luck!

34 Awesome Twitter Ideas for Engaging Your Prospects


For more tips like these for your blog and Facebook page, download the ebook here. Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. But how can you keep the relationship with your Twitter followers fresh? Check your @ replies regularly with a Twitter client.

Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week


There is no more messy maze of Facebook post to landing page to call-to-action to purchasing page to check-out. HubSpot’s Heading to Dublin, Ireland. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. million on Twitter.

Six Expert Guides to Measuring Content Marketing Results


Guest author Aaron Agius details 17 ways to measure the value of your content marketing efforts, from time on site (“As a general rule, the amount of time your visitors spend on your site is one of the best indicators of their engagement with your content”) and landing page views (“Total website traffic is an important metric, but it’s meaningless if that traffic isn’t funneled to the landing pages where visitors can actually take one of your desired actions”) to total social shares and total leads. Content ROI Is a Myth by HubSpot.

5 Sure-Fire Ways to Generate Leads From Twitter


The following is an excerpt from our new ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. While it can be a valuable lead generation tool, it is sometimes difficult to start generating leads from Twitter. Use these five tactics for Twitter lead generation as a springboard to help launch a successful Twitter lead generation campaign.

16 Remarkable Web Analytics Guides, Tips and Techniques


Which Google Analytics (GA) metrics are most important? Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., This last feature is interesting but would be much more useful if one could customize segment definitions to correct for the way Google gets search traffic wrong.

9 Lead Generation Mistakes Marketers Need to Stop Making


The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Think about the folks who are landing on your website for the very first time. HubSpot's blog is responsible for a significant percentage of our marketing team's incoming leads.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours


Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Editor's note: HubSpot does not actually have a subterranean bunker filled with marketing resources and Twinkies (but please don't tell Erik, he still thinks it's real). The Audio/Video Compilation Site Page.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. In doing so, she created a one-page printable calendar and an installable calendar for Gmail and Outlook detailing all of the important holidays and shipping dates for this season. Create a landing page. This is where the landing page comes in.

Out with the Old (Marketing) And In With the New

Blue Focus Marketing

Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. This powerful concept means getting found online through search engines and on places like Facebook, Twitter, and YouTube – sites that millions of people use to find answers every day. “It’s Can Twitter Help a Small Deli Sell More Sandwiches? Enter Twitter.

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43 Bright Ideas for Promoting Your Lead Gen Content


2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. Twitter. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 10) Post a link to the content on your Company Page. Google+. Facebook.

Why Non-Profits Need Inbound Marketing


An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water , "a non-profit organization bringing clean and safe drinking water to people in developing nations.” Pretty cool, right? Inbound Pushes Content Creation. A mix of text and video is great. What next?

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer


We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Create a landing page and a thank-you page for one of your existing offers. Woohoo! Day 1-33.

28 of the Best Chrome Extensions for SEO, Productivity & More


Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 28 of the Most Useful Google Chrome Extensions for Marketers. This is particularly useful for social media marketers, given that Twitter has a 140-character limit. 6) List Builder for Twitter. Social Media.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. That’s why we created this series.

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Google Introduces +1 Button for Websites


A couple of months ago, we reported on the launch of Google's +1 button for Google search engine results and AdWords ads. While Google had only hinted that a +1 button would become available for websites, the day has finally come. Today, Google announced that websites can now add the +1 button to their sites, including individual web pages and articles.

inbound marketing training for free

The Effective Marketer

New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Do you have the people? Veredict: If you are new to social networks, community building, etc.