A Go-To Guide to Screwing Up Your Landing Pages
JUNE 4, 2014
Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. There are a lot of really awful landing pages out there. Landing Pages
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. Most HubSpot customers that I show this to have never seen it before.
5 Ways You Can Add Social Proof to Your Landing Pages
SEPTEMBER 16, 2014
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. Would you believe me?
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. What is a Landing Page?
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. What?).
Content Marketing – Are You Getting 35 million Inbound Leads?
B2B Lead Blog
SEPTEMBER 5, 2012
And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. B2B lead generation and lead flow are critical to your business. Just build it.
3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
OCTOBER 23, 2014
The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions.
Announcing the Next Generation of HubSpot's Inbound Marketing Platform
AUGUST 21, 2013
Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page. We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting.
How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
JULY 31, 2012
Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. First and foremost, give your followers a reason to visit your page! Pause for a moment to think. and 1 p.m.
5 Google+ Tricks to Dominate Google Search Results
JANUARY 24, 2012
There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google's organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.
The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine
FEBRUARY 18, 2013
would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine , it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. However, Twitter doesn’t exactly offer a robust analytics platform.
Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
MAY 26, 2013
It''s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. With new developments like Google''s latest Penguin algorithm update, Yahoo!''s acquisition of Tumblr, and Twitter''s new Lead Generation Cards, marketers have got a lot to catch up on. Read more at Search Engine Land. Yahoo!
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. Image credit: Buddy Media. viralWoot
10 Guaranteed Ways to Get More Google+ Page Followers
NOVEMBER 16, 2011
As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. To help you start getting the most out of your new Google+ business presence , here are 10 guaranteed ways to attract new Google+ Page followers.
5 Ways Google+ Will Influence Search Results
JULY 18, 2011
Google+ is not even a month old yet, and marketers everywhere are trying to uncover the relationships between Google’s new social networking product and their search results. Improving Google’s Intelligence - Google will be able to improve their results pages is through enhanced information on your social circle. Connect with HubSpot
Your Simple Guide to Launching a Twitter Advertising Campaign
AUGUST 1, 2012
So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. On Twitter, get started here.
51 Ridiculous Keywords Google Won't Let Me Track Anymore
OCTOBER 10, 2013
This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. and a Twitter account.) summarizing her opinions on the changes from Google. We at HubSpot are known for being hopeless romantics. Now Google is just being hurtful.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). investor pages, and “Contact Us” is almost always a top-level link even though this page has no search value). But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches. Fee-based platforms like Compendium and HubSpot are also search-friendly. 6. Fresh content. Social media.
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
Things like keyword stuffing, redundant copy, lots of hyperlinks, and long-winded articles may be good for SEO, but they’re bad for people (plus, some SEO tactics can get you demoted in search rankings, like duplicate copy, cloaked pages, and link farms). 2. Optimize for Search Engines. The top B2B marketers have a call-to-action on every landing page.
Everything You Need to Measure Twitter Marketing ROI
MARCH 21, 2012
Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off. Good luck!
34 Awesome Twitter Ideas for Engaging Your Prospects
SEPTEMBER 20, 2011
For more tips like these for your blog and Facebook page, download the ebook here. Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. But how can you keep the relationship with your Twitter followers fresh? Check your @ replies regularly with a Twitter client.
Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week
SEPTEMBER 30, 2012
There is no more messy maze of Facebook post to landing page to call-to-action to purchasing page to check-out. HubSpot’s Heading to Dublin, Ireland. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. million on Twitter.
Six Expert Guides to Measuring Content Marketing Results
NOVEMBER 10, 2015
Guest author Aaron Agius details 17 ways to measure the value of your content marketing efforts, from time on site (“As a general rule, the amount of time your visitors spend on your site is one of the best indicators of their engagement with your content”) and landing page views (“Total website traffic is an important metric, but it’s meaningless if that traffic isn’t funneled to the landing pages where visitors can actually take one of your desired actions”) to total social shares and total leads. Content ROI Is a Myth by HubSpot.
5 Sure-Fire Ways to Generate Leads From Twitter
JULY 18, 2011
The following is an excerpt from our new ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. While it can be a valuable lead generation tool, it is sometimes difficult to start generating leads from Twitter. Use these five tactics for Twitter lead generation as a springboard to help launch a successful Twitter lead generation campaign.
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
Which Google Analytics (GA) metrics are most important? Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., This last feature is interesting but would be much more useful if one could customize segment definitions to correct for the way Google gets search traffic wrong.
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). The Audio/Video Compilation Site Page.
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
NOVEMBER 18, 2015
Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. In doing so, she created a one-page printable calendar and an installable calendar for Gmail and Outlook detailing all of the important holidays and shipping dates for this season. Create a landing page. This is where the landing page comes in.
Out with the Old (Marketing) And In With the New
Blue Focus Marketing
DECEMBER 19, 2011
Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. HubSpot offers advice on how to leverage different inbound channels to generate “awesome leads” from business blogs, email marketing and landing pages to social media. Can Twitter Help a Small Deli Sell More Sandwiches? Enter Twitter. No Pain.
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
This increases brand awareness of the piece of content, and its description gives you a place to put a link back to your piece of content. 2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 3) Post several times a week to the piece of content, varying the images you use in each post. Google+.
Why Non-Profits Need Inbound Marketing
JUNE 24, 2013
An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water , "a non-profit organization bringing clean and safe drinking water to people in developing nations.” Pretty cool, right? Inbound Pushes Content Creation. Inbound Fosters Transparent Sharing. What next?
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Create a landing page and a thank-you page for one of your existing offers. Woohoo! Day 1-33.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Google Search Console. Google Trends. Google Suggest. SEO Tools.
Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
MAY 9, 2016
While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. That’s why we created this series.
Google Introduces +1 Button for Websites
JUNE 1, 2011
A couple of months ago, we reported on the launch of Google's +1 button for Google search engine results and AdWords ads. While Google had only hinted that a +1 button would become available for websites, the day has finally come. Today, Google announced that websites can now add the +1 button to their sites, including individual web pages and articles.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn more about HubSpot's COS here.). 38) Google+. It's a U.S.
inbound marketing training for free
The Effective Marketer
JUNE 21, 2009
New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Do you have the people? Veredict: If you are new to social networks, community building, etc. Thanks.
The Ultimate Cheat Sheet for Creating Social Media Buttons
DECEMBER 7, 2011
You'll never have to Google instructions for individual buttons again! You can put these buttons anywhere on your website, but we recommend at least placing these buttons on your website's main homepage, your 'About Us' page, and your blog's homepage. Social Media Buttons for Twitter. Official Twitter Follow Button. Twitter Website Widgets. Google+ Share Link.
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. Twitter. Google+. For example, his data showed that when it comes to expanding your reach on Twitter, 5 p.m. Facebook.
Content Marketing Is A Strategic Solution To A Strategic Problem
B2B Marketing Insider
DECEMBER 2, 2014
landing page with content on it is not content marketing. Add this to the fact that the non-content (media) budget spent your business goes towards banner ads that are ignored by 99.9x% of the audience, TV ads that are skipped by more than three-quarters of us, landing pages that have 99% bounce rates and emails that are opened by fewer than 10-20% of those who receive them.
Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
APRIL 14, 2013
Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. On Twitter alone, almost 700 YouTube videos are shared every minute. So when we learned of Google purchase of the YT.be It''s rumored that Google will use this new domain name for shortened links to YouTube videos. Read more about Vine''s new tranding hashtags at Marketing Land.