A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. How to Use ANGELS to Energize Your Market. kishau. MORE >>

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Although I don't totally agree with the statement (especially as it pertains to emerging technologies), I will agree that it's Google that sits on most people's desktops all day long and is a tool we use constantly. Classic inbound marketing. Inbound marketing and outbound marketing. MORE >>

In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. For this new content-driven strategy to function properly, a Marketing Automation system is essential, as it automates many of the labor-intensive tasks associated with deploying multi-channel campaigns and other outbound marketing tasks. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. MORE >>

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! Without further ado, let's break down what newsjacking is, why every inbound marketer should be doing it, and exactly how you can do it yourself! Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. Breaking news, you guys! MORE >>

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Because without inbound marketing strategies in place, there can be no effective use of native advertising. The role of content creation is integral to inbound marketing success. MORE >>