Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Just plug in your main keyword, and it will generate a list of related keywords. Pillar articles are the highest quality posts that drive the majority of our traffic.)

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Regardless of how great your digital domains are, if your target audience can’t find them, you will likely struggle to generate leads.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . It also shows you how to use helpful tools and provides methods for generating ideas. They even offer a free Topic Research Tool to assist in generating ideas.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

MARCH 19, 2020

It's also creating thought leadership content, and lead generation, as well.". But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. You can include short-tail (e.g., "AI") AI") and long-tail (e.g.,

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Cloud platforms, such as AWS, Azure, Google Cloud Platform, etc., Amazon, Microsoft, Google, IBM, and Alibaba dominate with 70% of total market share between them. The Platform/App Spectrum Is a Long Tail. Something else is happening. They’re extremely consolidated.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

APRIL 4, 2019

For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organically. Google Trends. Google Ads Keyword Planner. Google Trends. Google Ads Keyword Planner. Best SEM tools. Keywordtool.Io. Keywordtool.Io.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” It’s all part of Google’s new initiative called “Privacy Sandbox”, which was launched late last year. Market with Intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Natural language generation helps them "respond" to your queries. If you want insights into normal organic results, this Google training document helps.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 73

Marketing AI Forrester Long Tail Marketing Act-On 73

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Like most consumers, you start with an internet search, typing something like "refrigerators" into Google. What Is Inbound Marketing? The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. If a company implements a good local SEO strategy, Google will automatically display results based on the location.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

APRIL 2, 2020

But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. For example: Lead generation.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Is the Content Really Failing? New to keyword research?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

EveryoneSocial

FEBRUARY 26, 2019

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. You may have a list of all sorts of related keywords that would be good to rank in the top 3 in Google, but I find you may lose sight without a plan. That is target both long-tail and short-tail keywords that will have the best impact.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. When creating blog posts, remember that longer-tail, lower competition keywords have higher conversion rates and are easier to rank for. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. But even the best SEO strategy and execution takes time to achieve results – generally 2 to 6 months depending on the steps you take and the competition for the keywords you pursue.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. There are plenty of factors that come into play when it comes to creating content that attracts new and existing visitors, builds an audience and generates leads. That being said, successful marketing teams are not just lucky.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, Google has been rolling out more and more featured snippets within the search results that try to answer the question that the searcher has without needing to navigate through to the content. So, I’ve done my keyword research.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. The Impact of Google's SSL Change on Keyword Diversity. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Hubspot

DECEMBER 23, 2011

Analyzing the effectiveness of your lead generation. Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. All that keyword research should be applied beyond topic generation. lead goals. People are on social media.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

SmartBug Media

SEPTEMBER 6, 2019

Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google? Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

SEPTEMBER 5, 2013

It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. Matt Cutts and the rest of the web-spam team offer webmaster guidelines, with a stated intention to “help Google find, index, and rank your site.” What Are the Quality Guidelines?

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

FEBRUARY 9, 2016

When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

APRIL 27, 2013

You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it. 1) Go to the Google AdWords Keyword Tool.

Keywords 28

Keywords Long Tail Marketing Tools Tips 28

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Including robust keywords in your product titles and descriptions can help to improve your visibility on Google Shopping. Add Trusted Merchant Reviews.

Optimization 28

Optimization Google CPC Cost Per Click 28

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Marketing Insider Group

MARCH 7, 2021

Sprout Social is a social media management platform that allows individuals and businesses to manage social sharing, engagement and communications across Twitter, Facebook, LinkedIn, Instagram and Google+. Google Analytics is one of the must-have tools content marketers should include in their toolbox. Screaming Frog SEO Spider.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363