Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Making the most of real-time data can help you improve customer journeys.

Enterprise Management 116

Enterprise Management Paid Search Agency Planning Marketing Management 116

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top.

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. This post aims to help you understand and tackle those challenges. Ruthlessly Filter Your Prospects Obviously, not every lead is the same. Think about an IT services firm.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” Required Disclaimer.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? Faster time to qualify. Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

SEPTEMBER 22, 2023

GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of useful productivity. Let’s take those in order.

Marketing AI 128

Marketing AI Generation Gartner Telemarketing 128

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. So much “normality” has spiraled out of control that it’s challenging to know where to turn for helpful advice, truth, direction, and empathy. Thought Leadership. Boost sales.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Oktopost

DECEMBER 20, 2023

AI can simply empower you with extra help to reach your sales quota. Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. According to a study by Gartner, 41% of SDRs cited “messaging” as their biggest challenge. Jump ahead: Why Use AI in B2B Sales?

Top of Funnel 75

Top of Funnel Lead Ranking Lead Scoring Ideal Customer Profiles 75

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes. Context is king.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Webbiquity

FEBRUARY 15, 2022

Compare this to the definition of lead gen offered by Gartner. Lead generation is the “process of collecting a set of contacts from prospective buyers with a goal to nurture and qualify them as sales opportunities to grow the business.”. Understanding prospective buyers. Is it a Chicken or an Egg? This is about who.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Content4Demand

AUGUST 24, 2022

Digital marketing content continues to win viewers, and buyer enablement content offers a shortcut to helping those viewers make better—and faster—buying decisions. Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025. Good, old-fashioned “thank yous” still work.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

G2M Solutions

APRIL 26, 2023

As a B2B salesperson or marketer do you feel sorry for your leads and prospects? Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them. Brent Adamson, a Gartner distinguished VP, puts it this way. You should and here's why.

Buy 62

Buy Gartner B2B B2B Marketing 62

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. With the help of intent data – you can now target prospects with pinpoint accuracy based on their real-time buying intent. Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

ANNUITAS

APRIL 10, 2023

In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization. As Gartner explores below, an actual journey that customers take is often extremely complex. What does it mean?

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

Zoominfo

JUNE 22, 2022

In the age of COVID and increased remote work, sales development representatives (SDRs) and account executives (AEs) are finding that cold calling can be an effective means of reaching prospects — when handled correctly. B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Zoominfo

OCTOBER 23, 2019

Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). 72% of business execs say they use digital assistants to help make their lives easier ( source ). Obstacles to AI Adoption. Virtual Assistants. 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. Why Change Now? – Why Your Solutions?–

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

MAY 29, 2018

They need help understanding how much the legacy is costing, and how your solution can help them save money and improve their business. Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams.

Gartner 45

Gartner Work Management Marketing Management ROI 45

Biznology

DECEMBER 22, 2021

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” There will be plenty of help available in addressing them.). Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Zoominfo

SEPTEMBER 7, 2021

For sales teams on the early edge of digitizing their operations, big data sounded like a way to get every piece of information needed on prospects. It is this really powerful, massive thing, and if you don’t harness it, if you don’t use it in the right way, it’s not helpful.” What Can Sales Teams Do with Small Data?

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Second, we are simply increasing the volume of go-to-market touchpoints that are now attacking our prospects and customers. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. This data will help you determine the intention of a lead during the buying process.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Martech

MARCH 6, 2024

Without DNS settings your emails will never reach your prospects’ inboxes. Dig deeper: New email sender rules: Legitimate mailers will be collateral damage Start from the ‘backend’ Let’s talk basics: Good prospecting begins with your domain’s health. Deep intent data can boost conversion rates from 6% to 10% , per Gartner.

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Zoominfo

DECEMBER 16, 2020

Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. And unlike most these applications, CRMs fail to help selling professionals, you know, sell. Let’s start with a reminder: CRMs have a purpose. ZoomInfo Salesforce Sync for Territory Management.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. In cases where prospective content marketing partners offer their own platform, you’ll need to determine whether that technology can integrate with your existing marketing technology stack.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Lead Forensics

APRIL 16, 2024

Chorus.ai: Analyzes your sales calls to identify talking points that resonate most with prospects. Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Zoominfo

JUNE 14, 2022

Helping Salespeople Sell Sales professionals excel at forging meaningful connections with prospective customers. They understand the problems prospects face and how to help them achieve their goals. Prospects will better understand the benefits of a company’s products. Sales has always been about people.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The evidence?

Gartner 40

Gartner Buyer Personas Paid Search Agency Demand Generation Agencies 40

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Answer a frequently asked question. Explain why we think the way we do.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. the Prospect has a pain worth addressing and a significant cost of “Do Nothing”. • Why Change Now? –

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

B2B Marketing Directions

JULY 4, 2021

In a survey of digital marketing leaders conducted by Gartner in November and December of last year, 63% of the respondents said they still struggle with delivering personalized customer experiences. Source: "Rethink Personalization for Maximum Impact" (Gartner, Inc.,

Privacy 98

Privacy Personalization Gartner Privacy Policies 98