Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

Paid Search Agency 111

Paid Search Agency Privacy Work Management Marketing Proposals 111

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results. That's where SEOmonitor comes in.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. To answer this question you first have to define exactly what is meant by the term ‘influencer’ – both generally and specifically to your brand.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

sagefrog

FEBRUARY 14, 2024

For marketers ready to take their efforts to the next level, Nancy Harhut’s book, Using Behavioral Science in Marketing , stands out as a valuable resource, presenting complex concepts in an engaging and accessible manner. It equips marketers with practical strategies , bridging the gap between theory and application.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Bannerflow

FEBRUARY 3, 2023

The exchange is mutually beneficial and flexible, but they present challenges for the platform. But SVOD isn’t just reserved for the kings of video streaming; it can be leveraged successfully by smaller businesses thanks to a theory known as the membership economy. Think Netflix or Amazon Prime. Take the iGaming industry, for example.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

chiefmartech

JANUARY 10, 2022

Another example of aggregation theory in tech stacks is with Automation. The Theory of Constraints then shifts our focus from technological barriers to organizational ones: how can we structure and manage marketing to move faster? Automation is really at the heart of Big Ops, and it’s about more than efficiency.

Enterprise Management 137

Enterprise Management Digital Asset Management Work Management Marketing Management 137

Animalz blog

MAY 15, 2023

Flexibility is the name of the game as you get started with generative AI. Our theory: SERPs will become saturated with AI copycat content. Most of these risks are already present in content marketing to some degree. Google : Google’s current guidelines appear AI-neutral, favoring helpful content above all.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

BuzzSumo

SEPTEMBER 20, 2019

My research focused on the Social Penetration Theory , also known as the Onion Theory. If you only present the facts, you’ll likely only receive factual information in return. Have we gotten so lost down the rabbit hole of algorithms, clickbait, and gaming the system that we’ve forgotten that our main goal is to connect?

Social Media 95

Social Media Social Marketing Conversion Media 95

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The Five Stages of Customer Awareness.

SMS 98

SMS Buy Process Paid Search Agency 98

Martech Advisor

MARCH 13, 2020

During the early outbreak, it's difficult to communicate the correct information because new data and events might make the present practices obsolete. Assess and evaluate various possibilities that may happen due to the crisis (COVID-19 in the present scenario), and how they may impact the organization and its stakeholders.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Engagio

APRIL 25, 2018

Listen to ABM expert John Hurley, Head of Product Marketing at Radius, to understand what it takes to move from theory to successful practice. Hear from Maneeza Aminy, CEO of Marvel Marketers, as she presents the new MMAP model (Marvel Marketers Adoption Path) to help you measure the adoption of marketing tool?

Account Based Marketing 88

Account Based Marketing ABM B2B Thought Leadership Advertising Agencies 88

Buffer

APRIL 21, 2022

In theory, this was the perfect platform for an introvert like me. But I also knew that sales is a numbers game, and that if I wanted to get us those early customers (to eventually be able to hire someone to delegate sales to), I’d have to find a way to make it work.

Business 93

Business Work Management Fulfillment Startups 93

Adobe Experience Cloud Blog

APRIL 6, 2018

She had so much control over customer marketing that she gave her boss 20 named references as a tongue-in-cheek holiday present. Software Attachment Theory . Objects can serve as a bridge to people or feelings, and actually evoke those feelings while the object is present.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Oktopost

MARCH 7, 2022

In much the same way that you can use social listening to monitor your own brand, using it to also monitor your customers can present unique opportunities to be where your competitors are, and where they’ve chosen not to be. How did we know to be in the right place at the right time? Social listening. Can you alleviate any of them?

B2B 155

B2B Marketing AI Work Management Marketing Management 155

chiefmartech

DECEMBER 27, 2021

The latest presentation from Benedict Evans featured the slide above with data from Okta showing how year-over-year the average number of apps in tech stacks continues to grow. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Martech Stacks Are Growing Too, But Evolving.

Enterprise Management 137

Enterprise Management Work Management Marketing Management Aggregators 137

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Contently

JUNE 21, 2016

But that presents two big problems for publishers. In recent months, several people in the marketing industry have floated an intriguing theory to me: Facebook didn’t just introduce this tag for transparency and the good of the people. Or so the theory goes. Magnin, for one, is very skeptical of this theory.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Brandpoint

NOVEMBER 9, 2021

From a marketing standpoint, this has continued to excite me as it will bring all of your marketing efforts under the same platform and, at least in theory, create synergies across all marketing and tech efforts across the company. And when we do, businesses need to be on top of their game and prepared to scale.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Martech Advisor

DECEMBER 30, 2019

Carlos Figueiredo, Director of Community, Trust & Safety, Two Hat Security validates the theory that brands need to think about how they are viewed in the context of the overall conversation happening in a social community. Learn More: Is It Time to Rethink Corporate Websites — Again?

Design 69

Design Branding Brand Identity Paid Search Agency 69

Biznology

APRIL 16, 2012

The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. It was a popular play in 1993 written by John Guare and then a trivia game called Six Degree of Kevin Bacon that Kevin turned into a charitable organization called SixDegrees.org. Is the theory true in social media?

Social Media 80

Social Media Studies Media Case Studies 80

Hubspot

JANUARY 10, 2019

To dig into this theory, I spoke with Simon Hazeldine , a professional speaker, consultant in the areas of leadership, sales performance and applied neuroscience, and bestselling author of five books, including the one I spoke with him about -- " The Inner Winner: Performance Psychology Tactics That Give You An Unfair Advantage ".

Lock-In 73

Lock-In Case Studies Work Management Tactics 73

Customer Experience Matrix

SEPTEMBER 18, 2011

The design methodology is followed by advice drawn from operations management theory on process execution, monitoring, and optimization. Consider this a guidebook for how to play the game and win. The concepts are illustrated diagrams from Needles’ work at Leftbrain. The stakes are pretty high.” Indeed they are.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Content Standard

JUNE 22, 2021

Often, brands hand over cursory assignments or lengthy presentation decks and file folders full of information it’s up to the creator to interpret. I have a theory that word-of-mouth recommendations make marketers feel like they’re making safe bets. Expand your talent-sourcing strategy.

Word of Mouth 73

Word of Mouth Content Work Management Guidelines 73

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Talk a little bit about what is a “serious” game. How does that differ from just a game? How does that differ from just a game?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

KoMarketing Associates

SEPTEMBER 22, 2014

There were many life lessons that could be taken from Gladwell’s compelling presentation, the most important was that in being deeply disagreeable, people (leaders) have immense advantages. "Disagreeable Not just because she was an amazing presenter, but because of the truth behind her message. Be A Deeply Disagreeable Person.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SnapApp

JULY 28, 2016

One of the major psychological factors in the effectiveness of interactive content is that of constructivism , a theory from Russian psychologist Lev Vygotsky. Additionally, the theory explains that as we learn and understand different concepts, we make better, more informed decisions. It’s very much like a game. Gamification.

Top of Funnel 48

Top of Funnel Content Work Management Interactive Marketing 48

SmartBug Media

JULY 10, 2020

Keep the invite list small to make sure everyone present has a chance to participate. The template below is based on a template by Clayton Christensen, a Harvard Business School Professor and pioneer of the ”Jobs to Be Done” theory. The ‘jobs to be done’ framework is a game changer for sales enablement teams. Kyle Jepson.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for actions, the What?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. There is some research around this theory that is worth considering. It’s important to know the truths and falsehood of SEO.

SEO 120

SEO CTR Domain Keywords 120

Buzz Marketing for Technology

NOVEMBER 17, 2011

We approached this space through the lens of Chaos Theory and non-linear mathematics. It has to be present in the very warp and woof of the organization’s fabric. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Affect/Emotional reading is the name of the game.

ROMI 100

ROMI CMO Enterprise Management Work Management 100

TrustRadius Marketing

FEBRUARY 4, 2020

Sessions feature presentations from product experts. In addition to the high-quality presentations, attendees have access to more than 13 networking events and after-parties. This is the perfect combination for marketers who want to mix theory and tech learning. There are over 400 sessions and labs across 11 content tracks.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Content Standard

OCTOBER 20, 2017

Read marketing theory, or even some press releases, and you’d be forgiven for thinking it was a cynical, deliberate ploy for brand awareness. New controllers plug into our smartphones allowing us to play retro video games. With the political and economic world in upheaval, consumers are feeling unsettled. Nervous to commit.

Paid Search Agency 68

Paid Search Agency Marketing & Strategy Digital Marketing Funnels Top of Funnel 68

PureB2B

MAY 30, 2022

With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life. Even if these theories aren’t 100% correct 100% of the time, they can still help with formulating pitches, establishing strong client relationships, and winning accounts.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Webinato

SEPTEMBER 9, 2015

In this paper, we analyze the theory behind Attendee Action Threshold (A2T) and discuss practical methodologies to increase attendee responsiveness and, hence, the conversion rate in marketing webinars. In a physical seminar as well as in a web-based presentation similar factors impact the A2T. A2T Components. Interactivity.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Content Standard

OCTOBER 11, 2018

In 2012, the company opened a small retail shop in Manhattan, testing a theory that the brand had appeal among an urban consumer base that enjoyed outdoor living as an aesthetic more than a lifestyle. Part of the company’s mission is to present nature as accessible to everyone.

Branding 65

Branding Brand Identity Paid Search Agency Storytelling 65

chiefmartech

SEPTEMBER 19, 2016

The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. There’s theory and then there’s practice. With both of these panels, the audience will have an opportunity to ask their own questions as well.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40