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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must.

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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%. growth is how it compares to digital ad spend overall.

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. Amazon’s internal algorithms are even more opaque than Google’s. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales.

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5 Common Multi-Channel Marketing Challenges and How to Overcome Them

Marketing Insider Group

You can do this by compiling text and links in a Google sheet, or by adding documents and screenshots to a Dropbox folder. Manually managing and fulfilling inventory might have been easier when you were only selling from your own store and website, but it quickly becomes very ineffective once you start adding additional channels into the mix.

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Move Over Google, There’s a New Search Engine in Town

Digilant

Google has long reigned as the king of search engines. billion searches a day, it’s no surprise that when in need of information, the common vernacular is to literally say, ‘Google it.’ So, with this historical dominance in the industry, what company can shift this trend and give Google a run for its money?

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Seven Skills Every Social Media Manager Needs

Webbiquity

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms. Focus on community engagement.

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Software Has Stopped Eating the World

Customer Experience Matrix

The growth seemed odd, given how much time people were forced to spend at home. Almost overnight, fulfillment has gone from a boring cost center to a realm of intensive competition, innovation, and even a bit of heroism. It’s a safe bet that out-of-home ads will grow even faster once people can move about more freely.