What is a digital experience platform or DXP and is it the future of content management?
Martech
FEBRUARY 1, 2022
A DXP differs from a content management system (CMS) in that it delivers to multiple digital channels, has commerce built-in and scales, among other things. To perform everything expected of a modern marketing operation, marketers adopted adjacent technologies to enhance what their CMS was able to do. Content management.
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