Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Contently

OCTOBER 24, 2017

Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.”

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 102

Top of Funnel Campaigns Funnel Advertising Work Management 102

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. 35% of American smartphone users have purchased through their mobile device, 68% of those within the last month. 33% of men and 38% of women don’t buy online because they want to touch the product before the buy it. ( Aspect Consumer Experience Survey ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Attending HCPs can find all key logistical information and content on their mobile device and keep it to hand throughout the event.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Mobile Customer Experiences. At a current rate of 12.8%

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

KoMarketing Associates

NOVEMBER 18, 2014

We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech

OCTOBER 1, 2022

Consumers care about privacy a lot, according to the MAGNA and Ketch survey, but this doesn’t mean they’re as focused on privacy compliance laws as, say, the entire digital marketing industry. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). Here’s an overview of each.

Privacy 120

Privacy Paid Search Agency Ad Exchange Transparency 120

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. The survey offers these 3 key takeaways: Focus on strategy, not tactics. Results, not tactics.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. The post Survey: Marketers Want More Video. What Else Is New?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Mobile: What Consumers Really Need and Want. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

The Effective Marketer

NOVEMBER 3, 2011

Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. So if the survey finding that the median of annual interactive marketing budgets is $7.19 Five Benchmarks.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Sales Engine

AUGUST 24, 2015

In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions. They’re talking to Google in the comfort of their offices, homes, and mobile devices. Now it’s not that way.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. We Are Social , in coordination with Hootsuite , provides a snapshot of internet, social media, and mobile use, globally and in every country in the world. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Porch Group Media

OCTOBER 9, 2019

According to a recent survey by Adobe, respondents named the following as the biggest challenges: 4% – Developing the necessary capabilities inside the organization to design, deliver and monitor the customer experience. In addition to customer experience, the CMO Survey study also examined other areas such as social media.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

QuanticMind

AUGUST 23, 2017

Get your full complimentary copy of Forrester Research’s comprehensive March 2017 report – and join featured speaker Fiona Swerdlow for the full webinar. Register now to join QuanticMind and Forrester Research for the full webinar on The Future of E-Commerce & Digital Stores with featured speaker Fiona Swerdlow for all the answers.

Webinar Metrics 40

Webinar Metrics Forrester Customer Surveys Features 40

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database. Customer lifetime value is also an effective metric for 41% of those surveyed.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Hubspot

NOVEMBER 12, 2018

They also conduct studies and surveys to grasp the current state of the retail industry and publish the insights on their blog. They mostly cover topics like technology, trends, marketing, eCommerce, payments, mobile, logistics, corporate news, loss prevention, and the holidays. Forrester Retail.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. Read surveys, respond to reviews, do focus groups. Your content must be mobile-friendly (though you don’t necessarily need AMP). 11 Duane Forrester , VP Industry Insights at Yext. 21 Duane Forrester , VP Industry Insights at Yext. Let’s talk about audience.

SEO 64

SEO Tips SERP Forrester 64

SmartBug Media

NOVEMBER 11, 2019

According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep. As mobile continues to dominate, local SEO can make a big difference in driving more customers to your front door.

Sales Management 94

Sales Management Lead Ranking Lead Scoring Sales Qualified Leads 94

Porch Group Media

SEPTEMBER 12, 2019

While a handful of companies feel their CX strategies are very advanced, almost half of companies surveyed feel they have some tactics in place but no real customer experience strategy or capabilities in place to support one. Forrester). Why the Customer Experience Matters. So why does the customer experience matter? Clicktale).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

SpotMe Blog

JULY 21, 2023

You may need fields for attendee information or event surveys. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. With a mobile event app, QR code check-in and badge printing, you can continue to make a great first impression. Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Leadspace

FEBRUARY 19, 2018

More businesses seem to be taking the hint, as 60% of B2B brands in one survey also indicated that a personalized approach to communication was “resoundingly high” when compared to an unpersonalized approach. Optimize your site for mobile speed. Related: 5 Things B2B Marketers Should Learn from B2C Marketing.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

SpotMe Blog

JUNE 13, 2023

And many of them use our fully compliant life science event platform and mobile event app to help pharma companies manage engaging HCP events. Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

OCTOBER 15, 2019

According to a recent Facebook survey , one in five U.S. Here’s how: Customize Ads for Mobile, Shopper Preferences. Holiday shoppers increasingly like to make purchases on mobile , but if ads – or the landing pages they drive to – are not mobile-friendly, you can say goodbye to those conversions.

Marketing AI 61

Marketing AI Purchase Paid Search Agency Mobile Advertising 61

Convince & Convert

DECEMBER 9, 2010

However, research from Forrester, Inc. Speaking of email, some businesses believe almost all of their subscribers are looking at their email via a mobile device. In a fascinating new research report from eROI , surveyed companies estimated that mobile email viewing ranged from 2% to 50% of subscribers. Death to Averages.

Mobile Marketing 116

Mobile Marketing Forrester Case Studies Social Media 116

Adobe Experience Cloud Blog

JULY 29, 2015

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. People like—no, LOVE—mobile. Mobile—The Future of Data.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

KEO Marketing

MAY 17, 2016

Types of interactive content include quizzes, online assessments, polls and surveys, online calculators and videos. Mobile Content. Research by Forrester shows that 4.8 billion people have smart phones worldwide and 75% of internet users used a mobile device to get onto the internet in 2015.

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

KoMarketing Associates

SEPTEMBER 14, 2013

Mobile device adoption brings information to the B2B buyer anytime and in almost any location. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%. B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Martech Advisor

DECEMBER 20, 2019

We surveyed the state of blockchain marketing in 2019 (so far) to find out exactly where the industry stands, future directions, and how you could gain from this technology in the new year. Affle is a mobile marketing platform that leverages blockchain data for in-app ads, consumer-targeted advertising, and fraud detection.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Customer Experience Matrix

SEPTEMBER 3, 2009

By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. The MPA bases this on Deloitte's State of the Media Democracy Survey , which unfortunately I couldn't find posted. This is a point worth considering. for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

Vision Edge Marketing

FEBRUARY 21, 2019

For Motion Computing who produced advanced mobile-enabled technologies to adapt productivity solutions to the way people work, focused on driving innovation based on the market and customer’s needs. Yet in a survey of companies by Cooper and Kleinschmidt , only 7% of company funds and 16% of the work effort goes into this step.

Research 101

Research Work Management Paid Search Agency Marketing Management 101