Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Sana Commerce

MARCH 4, 2022

A further third use remote channels (phone calls, video conferencing, chat) and the final third use digital self-serve tools (like e-commerce platforms and digital portals). It enables more effective audience segmentation and helps optimize conversions. Sana can help. Data collection. Challenges achieving omnichannel.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Vidyard

APRIL 28, 2017

This is a tall order for customer support teams who are increasingly driven to craft self-help tools to offload the support volume. Many who try are finding that the best weapon to achieve this is self-help video. Help fixing their immediate problem. Help becoming more educated. million words. Image credit: TurboTax.

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

Vidyard

AUGUST 28, 2017

Because it’s easy: they already spend much of their time on mobile and they can get help without leaving these apps. Forrester finds that only 23 percent of B2B companies claim to have a customer-centric approach and Salesforce finds that only 17 percent of brands have integrated their customer data across their organizations.

Service 61

Service Trends Paid Search Agency Gartner 61

Martech Advisor

DECEMBER 17, 2019

This can be achieved by investing in technology that helps meet buyers’ needs. A recent B2B study by Forrester confirms that buyers are expecting more from their interactions with companies. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Seismic

JULY 2, 2019

According to recent research from Forrester sales teams are increasingly moving to a consultative approach. Sales people that help buyers navigate through complex products or buying decisions are increasingly valued. They constantly visit their company’s sales portal to stay updated on the industry and company announcements.

Act-On 77

Act-On B2B Sales Consulting Forrester 77

Vidyard

AUGUST 18, 2017

No really, that’s what Forrester concluded. Raise your hand if somewhere in your company employee portal there are novel-length PDFs full of screenshots and text on how to get set up in a new system. Whenever you’re communicating sensitive information to partners, help them do the right thing: make it a secure video.

Video Marketing 110

Video Marketing Lock-In Forrester Youtube 110

Vidyard

OCTOBER 8, 2020

Support Portal Videos 3.8 Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Support Portal Videos. Likely, your video is an informative one that helps feed your visitors’ understanding.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. The Takeaway.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Golden Spiral

APRIL 18, 2019

interactive tools and ongoing quarterly programs focused on management issues to help bankers compare their performance to their competitors’. center for cutting-edge financial technology that includes a networking portal, The Venture Center accelerator, and education materials. ABA Banking Journal. flagship magazine and news site.

Work Management 102

Work Management Marketing Management Research Organization 102

Vidyard

OCTOBER 8, 2020

Support Portal Videos 3.8 They’re an awesome way to showcase how your product or service has helped real people at a real organization achieve real results. Support Portal Videos Recommended Video Type: How-To Support portals, also known as knowledge centers, give people a chance to get answers to product-based questions themselves.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. Payment processors help manage transactions on purchases made in your web store. In short, an implementation with Sana helped Moto Direct accomplish: 27% lower TCO for Sana over Magento. Payment processing.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. Payment processors help manage transactions on purchases made in your web store. In short, an implementation with Sana helped Moto Direct accomplish: 27% lower TCO for Sana over Magento. Payment processing.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Buyers require product features to be comprehensive and display clear images and videos to help them make the right purchase. Did you know?

B2B 52

B2B Marketing Management Case Studies Paper 52

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting. Customer Touch Points.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

PureB2B

APRIL 21, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting. Customer Touch Points.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. Inside Sales And Telemarketing Help Boost B2B Brands: Really? Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Content Standard

FEBRUARY 17, 2015

I’ve analyzed over a dozen reports on digital marketing and content strategy from this year, and I’ve pulled together some of the more telling insights and trends to help improve how you go to market over the next 10.5 Here are four must-know trends for the forward-thinking enterprise content marketer: 1.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

LEADership

AUGUST 13, 2015

Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Why simply call your 24/7 operations support a Help Desk? You have the opportunity to brand it in a way that resonates with your customers and makes them feel like it is truly their first point of contact and source of help when they need it.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. Source: Forrester Research. The objective review of the POS metrics helps channel partners to qualify or disqualify an opportunity early in the sales cycle. Boosting sales performance in direct and indirect sales channel is complex.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. Data Center. Energy Efficiency.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

APRIL 12, 2013

Forrester reports that less than 12% of sales professionals are perceived as value-focused by executive prospects, while the inability to communicate value messages remains the number one challenge for sales teams making quota. Is there a way to get sales to sell on value and leverage the tools to do so?

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Customer interviews can help with understanding the true impact of issues.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. marketers "earn their way in" (via publishing helpful information on a blog etc.) Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Sana Commerce

MARCH 15, 2023

Use Now How to achieve e-commerce efficiency as a finance professional The right e-commerce tooling combined with strategic planning can help make any transition or focus on e-commerce smoother. It offers a self-service portal for clients and automates the complete ordering process, which means reduced manual work and less room for error.

Work Management 52

Work Management Marketing Management Budget Programs B2B Sales 52

Convince & Convert

FEBRUARY 7, 2017

It attracts a larger audience, expands your reach, helps improve brand positioning, and enhances engagement. A popular tool like Yotpo helps you connect multiple products with a single image. Many fashion-based online portals are implementing this in their social media campaigns as a promotional tool for their businesses.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

SpotMe Blog

JUNE 16, 2023

This helps companies tailor their engagement and education efforts to be as relevant and impactful as possible. Overall, the platforms that help build trust and add the most value for both HCPs and companies will come out on top. Some platforms incorporate social features that build community, like an activity feed.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

PathFactory

JUNE 28, 2023

The idea for this post came from seeing the cool things our beta customers were doing when helping us test our now available “Templated Experiences” feature, built to help marketers scale compelling, beautifully designed, personalized web experiences for (initially) ABM use-cases. A lowest common denominator click-bait list post!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Rev

NOVEMBER 20, 2018

While not making the top five, IBM has Watson, and Salesforce has Einstein and a data portal called Lightning Data on their AppExchange. There are a few advancements which help everyone very quickly. On LinkedIn, Apple has 105 employees with “data science” in their title while Microsoft has 235. That’s a shame.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Hinge Marketing

MARCH 12, 2020

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Help your visitors experience your expertise. Let’s get started. Gather relevant intelligence.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

The ROI Guy

DECEMBER 14, 2005

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. Projects include business intelligence, scorecards, dashboards and portals, and data warehouse. Posted by Tom Pisello at 6:42 AM Email This BlogThis!

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 102

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 102

Rev

NOVEMBER 20, 2018

While not making the top five, IBM has Watson, and Salesforce has Einstein and a data portal called Lightning Data on their AppExchange. There are a few advancements which help everyone very quickly. On LinkedIn, Apple has 105 employees with “data science” in their title while Microsoft has 235. That’s a shame.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40