KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Marketing Insider Group

JANUARY 10, 2013

With that in mind, I asked my social media connections “what are the best marketing conferences?”. The list of the best marketing conferences I compiled is based on the feedback I received from dozens of people so if I missed any, please let me know and add it to the comments below. 20 Best Marketing Conferences 2013.

Conference 100

Conference Planning Best Practices Forrester 100

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. The United States has the largest tech market, and will also increase by 5% in 2017. If they want to captivate the attention of consumers and clients, technology organizations need to pursue digital marketing efforts.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 209

Paid Content Stats Marketing Budget Webinar Metrics 209

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Why is SEO such an important skill for digital marketing?

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

EMagine B2B Blog

MARCH 29, 2018

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand out in the space with a remarkable marketing campaign. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Hubspot

JULY 20, 2011

The savviest marketers are constantly staying on top of the latest trends and news in marketing. Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. 11 Must-Read Marketing News Blogs/Sites. Are you one of them?

RSS 28

RSS Marketing Websites Emarketing Forrester 28

KoMarketing Associates

OCTOBER 22, 2012

Eric Enge gave a great presentation on the Google algorithms and one thing he mentioned was that while we used to see these big algorithmic updates, what we are now seeing is more updates more often as the search engines improve their capabilities. Social, Google+ & Connections.

Tools 120

Tools Trends Tips Social Networks 120

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. The bottom line is that it’s critical to continue marketing through economic downturns.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. Risk Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

NOVEMBER 7, 2007

It's generally not a terribly expensive proposition, the results are easy to track, it's generally not a core competency of the internal marketing team, and, again in the words of Hotchkiss, "search works because it's the customer driving the process, not the advertiser." And when that happens with search, the numbers are obvious.

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

WebMarketCentral

SEPTEMBER 4, 2008

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. How Can Marketers Harness The Social Web? The Office', 'CSI', and 'Ugly Betty' get it by CNET News Search marketing strategist Brian R. Listening and sincerity are high on her list.

Social Media 20

Social Media Optimization Linkbait Media 20

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

KoMarketing Associates

MAY 19, 2014

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love these ideas but most importantly enjoy how they integrate much more cohesively with our client’s broader marketing initiatives. Search Engine Marketing Blog Search Engine Optimization'

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing Tagging 120

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

KoMarketing Associates

MARCH 15, 2013

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Set Up Google Authorship.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” Build relationships.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Depending on your type of business and the customer you market to, you may be on one or all of these platforms at once. Provides content ideas for marketers. Typically, you do a Google search. Typically, you do a Google search. It is more cost-effective than telephone calls. It increases efficiency.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40