Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. The following are common types of data that professional services firms collect during the secondary research process: Market trends around demand for specific services and industries. email newsletter vs. a telephone call).

Research 160

Research Process Training Customer Surveys 160

Stevens & Tate

JANUARY 21, 2020

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly. Direct Marketing.

Telemarketing 92

Telemarketing Marketing & Strategy Cross-Selling Direct Marketing 92

MKT1

MARCH 14, 2024

In fact, enabling this to happen organically can help you choose subsequent segments to expand to. 📏 How “vertical” vs. “horizontal” products impact marketing strategy People often conflate wedge marketing strategies with vertical and horizontal product strategies. More on this later. Fight the urge!

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

InsightSquared

FEBRUARY 1, 2019

Here are some of the key takeaways: Choosing the Right KPIs for Your Sales Development Team. Choosing the right key performance indicators (KPIs) to measure the success of your sales development team is the first step. BDR/SDR Activities vs. Goals. If you weren’t able to join us, you can watch the recording in your own time.

Top of Funnel 230

Top of Funnel Conversion Rate Work Management Correlation 230

Contently

FEBRUARY 23, 2023

How to Measure Sentiment The best way to measure sentiment is with direct feedback from your customers or audience, but you can also keep a pulse on conversations in public spaces. Whether you choose a tool or a manual solution, regularly analyzing review sentiment can be a powerful indicator of customer emotions.

Marketing AI 147

Marketing AI Webinar Metrics Paid Search Agency Content 147

Inbox Insight

OCTOBER 19, 2023

This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them. Instead of choosing between the two, businesses should aim to integrate both into their marketing strategy, supported by appropriate tools and software.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

DealSignal

JANUARY 28, 2024

This article will help you understand the fundamental features, target audience, and core value proposition of both DealSignal and SalesIntel, setting the stage for more detailed exploration in the following sections. Integration Depth DealSignal : Bi-directional data sync for contacts, companies, and deals.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Marketing Insider Group

AUGUST 11, 2020

They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. Be Mindful of Above-the-fold Vs. Below-the-fold Placements. Clearly, one of these menus is far easier to navigate and choose from than the other. The placement of CTA buttons is incredibly important.

Sales Management 269

Sales Management Top of Funnel Conversion Process 269

Martech

JUNE 22, 2023

If you’re a Salesforce shop, and still switch to Classic vs. Lightning, that’s your empathy reminder!) Instead, they’ll use a simple prompt like this… In three months of alpha, HubSpot has also added prompt templates that trigger actions based on common to-do’s, so you can now choose from a favorites list like this.

Marketing Automation Services 108

Marketing Automation Services Marketing AI Marketing Automation Work Management 108

Only B2B

AUGUST 2, 2023

Must Read: MQL to SQL Conversion Rate Inbound vs. Outbound Lead Generation: Finding the Right Mix for MQLs Understanding MQL Lead Generation: MQLs are prospects who have demonstrated an interest in a company’s products or services but are not yet ready to make a purchase.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Lead Generation Sales Qualified Leads 62

Scoop.it

FEBRUARY 1, 2024

Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. So, how is one to choose? Choose Reliable Sources — Only use curated content from reliable sources and ensure your own content is also reliable.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Stevens & Tate

MARCH 10, 2023

The consideration stage of the buyer’s journey follows directly after the awareness stage. The more helpful your content is in explaining what the consumer’s options are, the more they will trust your brand’s authority, which will help make them more likely to choose your solution.

Marketing Management 85

Marketing Management FAQ Search Engine Marketing Case Study 85

Onalytica B2B

SEPTEMBER 12, 2017

With such a large pool to choose from, how do you whittle down those that are worth your resource, time and energy in pursuing as influencers for your business? The full whitepaper gives a much higher level of detail and insight into these areas, but to give a high-level overview of each type: Everyday Influencers – 1-1000 followers.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

DealSignal

FEBRUARY 1, 2024

Table of Contents [Open] [Close] In a Nutshell ZoomInfo Overview DealSignal Overview Apollo Overview Quality Coverage Integration Types of Integrations Integration Depth Ease of Use Customer support Compliance Pricing DealSignal vs. ZoomInfo and Apollo: Which B2B data platform is better for your business?

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Getting your audience to interact with your Story can mean the difference between being featured at the top of your followers’ feed, or being pushed to the back of the line. Write a thank you for your followers.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Martech

JANUARY 26, 2024

ICP vs. buyer persona: Which is the way to go? ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. An ICP identifies your best-fit target customers that you can serve exceptionally well.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Enterprise Management Work Management 116

Only B2B

NOVEMBER 16, 2023

Must Read: B2B Appointment Setting vs. Lead Generation: Understanding the Difference Outsourcing B2B Appointment Setting: Navigating Success Through Strategic Collaboration Why Outsource B2B Appointment Setting? Must Read: Outsourced Vs. In-house Appointment Setting – Which is Better? Cons of Outsourcing 1.

Advertising Agencies 62

Advertising Agencies B2B B2B Sales Paid Search Agency 62

Marketing Insider Group

MARCH 30, 2021

They know how to keep their focus on the customer and follow sound product marketing principles for success. A product marketing strategy is like a roadmap that gives you the directions you need to position, price, and promote your products successfully. Choose the Right Pricing Structure. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Vision Edge Marketing

NOVEMBER 12, 2019

Because when Marketing is in alignment with the business, they are both more likely to travel in the same direction. Best-in-class Marketing organizations create a direct line of sight between their Marketing investments, activities and the business outcomes. There are many ways to address alignment. Is It Time For a Tune-Up?

Planning 159

Planning Peer-to-peer Work Management Paid Search Agency 159

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Despite the fact that the internet was still in its early phase, the brand became a pioneer by directing viewers to the website.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Sprout Social

AUGUST 18, 2022

If you use Instagram to share your creativity and build a following around your work, then an Instagram creator account (rather than a public personal account) might be right for you. You can also see daily follow and unfollow data to track how your content is affecting follower growth. Instagram creator vs. business account.

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. Digital advertising has the most significant chunk of companies’ budgets, followed by social, website, SEO, and mobile marketing. SEO competitors aren’t always direct competitors. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sprout Social

SEPTEMBER 8, 2022

Of TikTok’s 1 billion monthly active users , about 20% have 20,000 followers or more. That means roughly 196 million people have significant followings on the app—a figure that indicates the creator economy is maturing and expanding. Tips : This feature allows viewers to send direct financial support to their favorite creators.

Budget Programs 93

Budget Programs Ideal Customer Profiles Work Management Banners 93

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Leese offers the following benefits of commissions in sales: Increase earning potential : Commissions create the opportunity to gain significant income beyond a base salary. Below is a selection of the sales commissions I’ve encountered in my career that you could choose from. Who’s it for?

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Sprout Social

MARCH 20, 2023

Use data to back up why internal reviews need to be faster and why it’s better to be nimble vs. being bogged down by approval processes and too many inputs.” But with 50% of ‘gram users visiting a website after seeing a product or service in Stories, they’re worth using for promos, or to direct people to newly posted Reels.

Buy 118

Buy Video Marketing Template Bandwidth 118

Unbounce

JULY 6, 2021

Clearly articulated benefits (vs. Follow the Unbounce guide to building one , then branch it off into more specific benefits. All you do is choose your media and admire the results. Try using Smart Traffic to direct customers to the CTAs that will convert them the most. What Should You Include on Your Landing Pages?

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

Buffer

OCTOBER 13, 2022

Below is a direct excerpt from our internal wiki with our communications expectations for Buffer teammates. Threads : Threads is our primary communication tool, so please check in at least once a day and mark Threads for follow-up as needed. Check out your team's dashboard to follow along with project progress and add any updates.

Wiki 112

Wiki Paper Ideal Customer Profiles Tagging 112

Martech

MARCH 20, 2024

Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. As part of a recent engagement, a client changed its corporate name based on direct customer feedback. You may not have to start from scratch If the company name doesn’t need to change, your rebrand could occur in three to six months.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

ClearVoice

FEBRUARY 12, 2023

To help you with that, this post will take a look at two of the most recognizable brand names in the content creation space: ClearVoice vs. TextBroker. Choose the writer to send an assignment to. Choosing a Trustworthy Content Service Content that tells your story and reflects your brand voice takes time and skill to create.

Paid Search Agency 52

Paid Search Agency Work Management Ideal Customer Profiles Marketing Management 52

ClearVoice

JANUARY 3, 2024

These are the hard-and-fast rules your content creators will follow until otherwise notified. Then, you’ll want to choose a style guide (like AP Style or the Chicago Manual of Style) as your foundation and add any modifications that apply to your brand. Why are editorial guidelines important?

Guidelines 52

Guidelines Work Management Loyalty Marketing Management 52

Anyword

FEBRUARY 1, 2022

So, that brings us to the question: First person vs. third person writing — which is best? All content experts have a few golden rules to follow when writing copy — whether that’s for social ads, landing pages, banners, or emails. Having a strong sense of your audience will help direct your messaging (and it’ll make it a lot easier.).

Personalization 97

Personalization Marketing Websites Copywriting Best Practices 97

Navigate the Channel

DECEMBER 20, 2023

Assessing Paid vs. Organic Strategy Cadence: Bi-annually Questions to solve: What is the true value of a brand campaign for our business? When you choose the right keywords, you ensure that your ads are displayed to an audience with a genuine interest in what you offer. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

ClearVoice

JANUARY 31, 2024

Many have found the following collaboration and project management tools effective: Slack : Features: Real-time messaging, file sharing, channel-based organization. Some also choose tools based on areas where they lack expertise. The right tools streamline communication, enhance coordination, and ensure projects stay on track.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Many have found the following collaboration and project management tools effective: Slack : Features: Real-time messaging, file sharing, channel-based organization. Some also choose tools based on areas where they lack expertise. Scalability: Choose tools that can grow with your content operations and adapt to evolving needs.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Binary Demand

JUNE 7, 2023

This largely depends on the marketing stack your organization chooses to propagate with. With the help of these insights, marketers can release relevant marketing content to direct the concerned leads to conversion. Attaching reminders to leads helps the marketing team to keep track and follow up.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Litmus

FEBRUARY 2, 2023

Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which many do!). Nicole Swift (she/her) Customer Support Senior Manager, Litmus Follow Nicole on LinkedIn What is the reply-to email address field? By responding to subscribers (vs.

Autoresponders 102

Autoresponders Work Management Marketing Management Paid Search Agency 102

Only B2B

APRIL 22, 2022

When To Use Closed-Ended Vs. Open-Ended Questions (And When Not To!). Get precise and direct responses. There are just two potential replies if the question is phrased correctly: yes or no, or true or false — the only exception is if you pose a question that requires a direct response. Fact-check. Accelerate the sales process.

Marketing & Strategy 115

Marketing & Strategy Vendors Marketing Prospects B2B Sales 115