Sprout Social

JUNE 12, 2016

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. Gemma Proctor Research Manager at Twitter UK @gemmaproc.

Social Media 53

Social Media Twitter Facebook Media 53

Biznology

OCTOBER 25, 2021

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. Companies have been under-leveraging or flat-out ignoring the potential of social media data for years. In fact, they shouldn’t view it as social media data at all. Let me just say, it’s about time.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” What are some tips you have for social media marketers who want to add analytics to their daily routine and resume?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping? Find out why.

WOM 150

WOM Word of Mouth Social Media Segmentation 150

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

SendX

JULY 1, 2021

This can include communicating with them directly or gathering feedback from external sites, like Yelp or social media. Social Listening Social listening tools can be very useful in finding out what people are saying about your product or service. This includes Instagram, Facebook, and Twitter, but also blogs and forums.

Business 360

Business Template Customer Satisfaction Analysis 360

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Tomorrow People

NOVEMBER 25, 2021

Focus groups. For marketers, focus groups have one clear benefit: synergy. However, there are two aspects of focus groups that marketers must get right before using this source of VoC. Social listening. A key tip to using social media as a source of VoC is to not be intrusive.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 94

Tools Work Management Marketing Management Business 94

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. The clearest use for social media listening is a brand analysis.

Social Media 104

Social Media Social Marketing Media Planning 104

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels.

Service 136

Service Skype Social Media Forecasting 136

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. WTDY-FM) Philadelphia uses social listening to connect with loyal listeners. In 2020, 96.5 — 96.5

Marketing Management 124

Marketing Management Paid Search Agency Social Media Keywords 124

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 111

Social Media Paid Content Media Business 111

Sprout Social

MARCH 7, 2022

Plus, social insights can give you everything you got from your brand survey and more. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Ranking 115

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Webbiquity

FEBRUARY 7, 2023

This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Connect with him through Twitter or LinkedIn.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Content Standard

FEBRUARY 27, 2019

Social media. Social platforms provide brands the ability to communicate with their customers and gain new ones, too. Building an ‘Always on Brand’ Presence on Social. One brand that’s nailing this whole concept is Spotify, which even won a Webby Award for its outstanding social media customer support in 2015.

Social Media 76

Social Media Budget Programs Service Tools 76

Buzz Marketing for Technology

MAY 9, 2012

Most people who write on social media outlets don’t do so just for the sake of doing it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. That is exactly why Social Media is so special, so different.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. The answer is social media. We are all trying to align around customers through social channels. The reason?

PR 100

PR Social Media Social Marketing Planning 100

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? Humanizing Your Brand with Employees + Social Media. Too many times they take the easy route vs the right route to social business success. What does it really mean?

Social Media 63

Social Media Brand Identity Branding Media 63

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Social Listening vs. Social Monitoring.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Use social listening. Another way of sourcing content ideas is to use social listening. Maybe you want to see which product type your customers are talking about the most on Twitter.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Have them document EVERY question they receive.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Ranking 87

KoMarketing Associates

JANUARY 29, 2019

Social media interactions – pay attention to the hashtags that drive the most engagement and always track retweets, shares, mentions, etc. Target Your Social Sharing. Thankfully, we have social media to help us give our content an initial boost. Thankfully, we have social media to help us give our content an initial boost.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

LEADership

APRIL 29, 2014

ACE Your Social Strategy for Effective B2B Lead Generation. Given that social media marketing has become one of the most exciting business activities, let’s talk about why spring cleaning your social channels is essential and how to do it. Let’s Focus on these Top 5 B2B Social Media Channels: 1.

Social Media 40

Social Media Advertising Channels B2B Thought Leadership Media 40

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122