Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. And more importantly, what each group WANTS from each channel varies as well. Click To Tweet.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. And more importantly, what each group WANTS from each channel varies as well.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. From there, they work to identify pain points and other psychographics the company’s customers are experiencing.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Interviews or focus group. Why is now the time to invest in making that goal a reality?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Interviews or focus group. Why is now the time to invest in making that goal a reality?

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86