Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Excelsior Research

JANUARY 3, 2022

It involves different survey methods. For instance: a) Surveys, b) Questionnaires, c) Mystery shopping, d) Face-to-face data collection, e) FCATI Data collection. Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. Market Research Guide. f) Data Processing.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. pic.twitter.com/VWrYyt0cKp.

Social Media 144

Social Media Research Social Marketing Media 144

Savanta

MAY 8, 2013

For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. This means that back-translation and proof-reading by native speakers is a must for survey questionnaires. Connect with Andrew on Twitter or Google+. Ensure clarity. Happy travels!

Research 120

Research B2B Marketing B2B RSS 120

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website. Here, we’ll explore two powerful methods: 1.

Social Media 40

Social Media Research Social Marketing Planning 40

Biznology

OCTOBER 25, 2021

The companies surveyed seem to have already acknowledged this trend and changed their behavior (see chart below). If a plant catches on fire, your social team will see it on Twitter long before a reporter calls. R&D: Social media is the world’s largest unfiltered focus group – and it’s real-time feedback.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

BenchmarkONE

SEPTEMBER 13, 2018

When it comes to marketing, primary research includes activities like: Surveys. Focus groups. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Savanta

MAY 8, 2013

For example, some cultures have a strong preference for providing feedback one-to-one which means that focus groups aren’t a viable option. This means that back-translation and proof-reading by native speakers is a must for survey questionnaires. Connect with Andrew on Twitter or Google+. Ensure clarity. Happy travels!

Research 120

Research B2B Marketing Tips B2B 120

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Contently

JANUARY 4, 2017

According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. The reason why became clear in our focus groups. “I

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step. When you create a survey, you want to be intentional about the number of questions you ask.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. If you are looking for more audience-generated information than a poll can give you, a survey could be a great next step. When you create a survey, you want to be intentional about the number of questions you ask.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

KoMarketing Associates

APRIL 30, 2019

This can be done through phone interviews, focus groups, surveys, and more. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going! Talk to Customers Directly : Last, but certainly not least, it’s imperative that you set up time to talk to your most loyal customers directly.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. We think we want to be X, so we know we need to change Y.”

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Biznology

DECEMBER 6, 2016

Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. Is it time to stop measuring engagement ?

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Hinge Marketing

OCTOBER 31, 2016

Survey research. Perhaps the most common type of primary research, surveys have become a fixture of the modern online experience. Survey Monkey anyone? Often, these online surveys involve closed-ended questions, such as multiple choice or rating scales. Focus groups. You have a focus group.

Research 48

Research Service Planning Ideal Customer Profiles 48

Content Standard

JULY 24, 2018

” But it’s not just about what’s happening on Twitter or Facebook; audience insights get stronger the more one-on-one you go. Audience Surveys. Surveys can be done in-house using free tools like Google Forms , Survey Monkey , or Typeform. Focus Groups. Image attribution: Mohammad Metri.

Top of Funnel 45

Top of Funnel Content Focus Group Customer Surveys 45

Digital B2B Marketing

MAY 20, 2014

According to DemandGen Reports’ 2014 B2B Buyer Behavior Survey, only 38% of buyers said they viewed more than 4 pieces of content from the vendor they ultimately selected, and that includes videos, articles and other content that doesn’t require registration. Let me know in the comments below or on Twitter ( @wittlake ).

Profiling 100

Profiling Marketing Automation Services Demand Generation Agencies Demand Generation 100

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

Stevens & Tate

OCTOBER 1, 2019

Verizon Media conducted a survey of over 2,000 Americans which showed consumers have a more positive view of brands that advertise on news sites rather than social media. Facebook sees steep drop in loyalty as Twitter gains, survey finds. Meanwhile, Twitter jumped from 23rd to 11th place. Read more on Search Engine Land.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. As the Kenneth Cole fiasco on Twitter showed us, the crisis can come from anywhere, even within.

PR 100

PR Social Media Social Marketing Planning 100

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

EveryoneSocial

DECEMBER 26, 2018

Do an audit via a non-intrusive survey or focus group. Conduct a simple web-based survey and you can literally have your survey drafted, launched and analyzed within a few weeks. One of my favorite tools to use for this is Survey Monkey. One of my favorite tools to use for this is Survey Monkey.

Social Media 63

Social Media Brand Identity Branding Media 63

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. But these do not always provide a deep enough understanding of the subject being investigated.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Sprout Social

AUGUST 23, 2016

When is the last time you filled out a customer survey? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Image source: Twitter. Image source: Twitter. They might use surveys, feedback forms, or focus groups to learn about your target audience.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Brandpoint

APRIL 8, 2019

In a report published by McKinsey, we learn that email is 40 times more effective at acquiring customers than through Facebook and Twitter combined. Ask clients to complete a survey about their experience and attach a promo as a thank-you. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Content Standard

FEBRUARY 27, 2019

Their @SpotifyCares Twitter account is exclusively dedicated to responding to customer questions, offering information on product updates, and connecting followers with members of their technical support team.

Social Media 76

Social Media Budget Programs Service Tools 76

Launch Marketing

APRIL 26, 2019

User focus groups are another way to solicit input and can eliminate the guesswork from targeting potential demographics that aren’t a guaranteed match for your solution. Another approach I’ve used, if you already know the people you want to poll, is Survey Monkey. Follow along with our #FourQuestionFriday series on Twitter!

Work Management 48

Work Management Marketing Management Demand Product 48

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Twitter, Facebook and LinkedIn groups, community sites (e.g.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 100

Social Media Peer-to-peer Media PR 100

Martech Advisor

DECEMBER 16, 2019

The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Here is an example of Slack, an instant messaging tool, demonstrating empathetic and proactive listening via Twitter: Slack Ensures That Every Query Receives an Honest, Empathetic Response. Tell us on Twitter , LinkedIn , or Facebook. All the best!

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68