Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs. Or, apply the same concept to Twitter.

Landing Pages 153

Landing Pages Best Practices Design Lead Capture 153

Convince & Convert

AUGUST 27, 2015

Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. The list goes on and on and on. Television. And that’s just what I can list off the top of my head.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

EveryoneSocial

DECEMBER 26, 2018

Check out these 10 easy ways you can humanize your brand by empowering and inspiring your employees to share their business happenings and life on the social networks. This will help minimize much fear many people feel when being asked to advocate for their brand or share their lives more publicly via the social network.

Social Media 63

Social Media Brand Identity Branding Media 63

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. . #4: 4: Social Mention.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Biznology

DECEMBER 6, 2016

Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Contently

JUNE 13, 2016

But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Twitter and LinkedIn have hundreds of millions.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” The Ringer: Are Chat-Fiction Apps the New YA Novels?

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! On LinkedIn alone, 35.5

Tools 94

Tools Work Management Marketing Management Business 94

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

JANUARY 18, 2012

We looked back on all the creative ways we've used social media over the years to problem solve and help us meet our marketing and business goals, and some of them have proved to be really helpful. Here are some of the ways you can leverage social networks beyond your typical posts and updates. Host a Focus Group.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Hubspot

DECEMBER 28, 2011

68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Attendees hadn’t seen any of the commercials because they either don’t watch TV or they fast forward through ads.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. The YouTube channel is barely mentioned on Facebook. Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. These results will usually give you an idea of what social networks your personas are typically on, what forums they are present in, and so on.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. I think the same is true for the bevy of social tools. © 2008 Community Group Therapy. Content still is king.

Social Media 100

Social Media Communities Wiki Work Management 100

B2B Marketing Savvy

AUGUST 13, 2009

Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. Enter social media marketing and 24/7 connectivity…. If you like the read, please subscribe to my RSS feed.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Hubspot

OCTOBER 28, 2013

I don’t know about you, but you can find out a lot about me if you took 5 minutes and looked at my Instagram or Twitter profile. So, if you know who your buyer is, turn to social networks to see what you can find. Focus Groups or Group Interviews.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Hubspot

NOVEMBER 16, 2011

Promote Your Presence in Other Social Networks: Once your page is ready for prime time, use the other weapons in your social media arsenal to promote your new Google+ presence. Like Facebook, Google+ is a social network that lends itself well to visual content. Where's the value?

Google 28

Google Social Networks Stats User-Generated Content 28

Sprout Social

JULY 6, 2023

Track conversations around your brand Social is like a 24/7 focus group. Listening solution: Harness the power of global conversations with Sprout’s powerful enterprise-ready social listening solution, built on intuitive workflows and proprietary AI-driven technology. Yet, much of it goes untapped.

Social Media 133

Social Media Media Ideal Customer Profiles Analytics 133

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). Twitter followers. Total social bookmarks. Twitter mentions. Here is one of the winning ads: Twitter. Social Activity.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). Twitter followers. Total social bookmarks. Twitter mentions. Here is one of the winning ads: Twitter. Social Activity.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

illumin

JANUARY 22, 2024

According to a 2022 study made by Brandwatch , Meta or Facebook is the second cheapest platform in terms of average cost per click compared to the other three major social networks when using their ad platforms. Another reason to invest in Meta advertising is how cost-effective it is to utilize their ad platform. Follow @illuminHQ

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Hubspot

FEBRUARY 14, 2012

You can do this in a number of ways: with an email, through social media updates that link to a survey, by pulling together a customer focus group, or in a blog post with an embedded survey. And join us for today's Twitter Chat at 3 PM ET at [link] , where we'll be talking about creating customer love (hashtag #inboundchat).

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Buffer

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. How to say hello to us.

Social Media 111

Social Media Trends Marketing AI Media 111

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. The struggle with Slack is that — without augmentation from plug-ins — it’s difficult to overlap with group collecting and direct social sharing.

Curation 110

Curation Tools Enterprise Management Content 110

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

Work Management 114

Work Management Marketing Management Research B2B Marketing 114

Content Standard

AUGUST 2, 2016

While Reddit may seem like an untamed version of the social network landscape, brands that do successfully navigate the platform can earn big wins. Unlike Facebook, Twitter, and Instagram, which have experienced slow to stagnant user growth, Reddit continues to make big gains. fewer users posting personal content.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Communities 40

Single Grain

JUNE 3, 2021

Share a Post on Your Social Media Accounts. LinkedIn, Facebook and Twitter are the top three social networks where you can share a post that contains your message that you are looking for candidates for the director of marketing profile. Which is better – focus groups or surveys?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Social media and leadership. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily. LinkedIn can help by iMedia Connection.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

SEPTEMBER 13, 2013

Instead, focus your launch on influencing people who you’ve already attracted and who are in your funnel. 4) Use your social networks to do lightweight research early on. They probably figure it’s a complicated task that requires focus groups and testing facilities.

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28