Convince & Convert
OCTOBER 2, 2015
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience. Track Strategy Results.
B2B Marketing Traction
MARCH 27, 2012
Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. This facilitates word of mouth marketing and expands your marketing reach. Increase “shareability” of your marketing messages. Keep content on your website fresh and dynamic.
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EveryoneSocial
FEBRUARY 10, 2020
Tons of options like focus groups, surveys to customers or to target audiences, online research, etc. Employees all have social connections via LinkedIn, Facebook, Twitter, or wherever they may be active. But just like employee word of mouth, your customers can be the best advocates for your brand as well.
Convince & Convert
JULY 28, 2010
Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Instead of the customer leaving your store (or unfollowing on Twitter), this help can encourage customers to stick around and tell their friends, thus increasing sales. This is the strategy of creating a Social FAQ.
Content Standard
MARCH 23, 2015
Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Attendees hadn’t seen any of the commercials because they either don’t watch TV or they fast forward through ads.
Hubspot
FEBRUARY 4, 2014
On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). Will look for organizational information on a charity’s website or through word-of-mouth from a friend. Demographics. Income between: $40,000- $75,000. Identifiers.
Online Marketing Institute
MAY 26, 2010
He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Twitter Twitter is a social media darling for any product launch, service or business.
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