KoMarketing Associates

NOVEMBER 18, 2020

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. Currently, LinkedIn offers all users the ability to view a company’s ads if it has been seen by at least one member in the past six months. Conversation Ads. Competitor Transparency. Ad Engagements. Website Visits.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. New pricing features. The post Google rolls out new shopping features to boost conversions appeared first on MarTech.

Features 98

Features Google Conversion Forecasting 98

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Posts can be scheduled up to three months in advance, and all scheduled posts can be viewed and managed within the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video.

Linkedin 116

Linkedin Features B2B Marketing B2B 116

Martech

AUGUST 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. As Apoorv Durga from The Real Story tells us, in a sweeping feature about personalization (some of which you’ll find below): “Personalization works best when you have ready access to authoritative customer data.”

Work Management 117

Work Management Content Marketing Management Lock-In 117

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Google views this as a crucial step in its Privacy Sandbox initiative, aiming to phase out third-party cookies for everyone by the second half of 2024. Why we care. Get MarTech! In your inbox.

Features 132

Features Google Privacy Eye-Tracking 132

SendX

AUGUST 4, 2020

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it. Shopify, Squarespace).

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it. Shopify, Squarespace).

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

DivvyHQ

MAY 10, 2023

Check out this article to find out the 10 essential features your content calendar must have! From easy-to-use views and filtering capabilities to automated tasks and integrations, DivvyHQ is the only way to operate. Are you looking for the perfect content calendar to keep your content operation organized?

Features 94

Features Content Automation Organization 94

Martech

OCTOBER 27, 2022

They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Expected to go live soon, this feature will provide real-time info on customer behavior while respecting privacy. Google announced a bunch of updates for Google Analytics 4 (GA4) today.

Features 116

Features Google Cost per Acquisition Marketing Analytics Tools 116

nDash

MAY 4, 2021

I believe it was Alec Baldwin’s character in the movie Glengarry Glen Ross who said: “Always be launching new features.” And with that, we’re excited to let you know about a couple new features, as well as a glimpse of what’s to come in the near future. For Brands: Assignment List View.

Features 52

Features Ideal Customer Profiles Profiling Stats 52

Heinz Marketing

OCTOBER 9, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Moving From Product Features To Insight. The Power of Your Leadership Point of View. You and the people around you could benefit from knowing your leadership point of view.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership B2B B2B Sales 109

Martech

APRIL 4, 2024

Easily review and manage AI use in HubSpot marketing emails What’s new : HubSpot has added an AI filter and view option to the Marketing Email management page, allowing for easier management of emails created or assisted by AI. For managers, this means enhanced oversight and efficiency.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Martech

APRIL 5, 2022

Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. Additionally, IAS augmented its Report Builder to now include insights into how long ads are in view, as well new open web video metrics.

Campaigns 110

Campaigns Validation Distribution Newsletter 110

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. During that time, data may change, so reports may not be consistent when viewing the last 24-48 hours in an account.” To counterbalance this, Google is rolling out a new feature called “calculated metrics.”

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Martech

OCTOBER 14, 2022

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. New features. The post Drift launches features to support sales teams appeared first on MarTech.

Paid Search Agency 102

Paid Search Agency Features Budget Programs Trigger Marketing 102

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. All you have to do is go to the Admin view of your company page and look in the right column. The invite box and three suggestions will be in view. Job function.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. This feature is now available for use as an audience signal on Performance Max and is coming soon to Discovery, Video Action and App campaigns. Google said this is a “simplified view” of all the same reporting features.

Features 112

Features Google Ads Segmentation 112

Martech

JANUARY 9, 2023

Using some easy features in GA will help compensate for this loss so that you can remain data-informed. In Google Analytics 4, there are several out-of-the-box features to make up for lost data. The Advertising reports are interesting and split out because they provide a different view of your data. Behavior modeling.

Marketing Attribution 121

Marketing Attribution Marketing Analytics Tools Analytics Features 121

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot. New Features.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

illumin

FEBRUARY 14, 2022

The Most Viewed Video Ads for Valentine’s Day 2022 featured flower arrangements, jewelry, and all the warm and fuzzy feelings that we have come to expect from the most amorous holiday of the year. The post Most Viewed Video Ads: Valentine’s Day 2022 appeared first on AcuityAds Inc.

Ads 52

Ads Video Marketing Features 52

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. This year, 60 percent of videos with harmful misinformation are viewed by TikTok users before the content is taken down, according to TikTok’s own findings. Why we care.

Social Media 98

Social Media Features Mobile Advertising Media 98

BenchmarkONE

DECEMBER 1, 2022

However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features. In this guide, we’ll discuss six Instagram features that are underutilized. Out of this number, 44% use Instagram to shop.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Salesforce Marketing Cloud

APRIL 18, 2024

A management system into billing gives service agents an enhanced view of a customer’s data, including billing information and payment history, along with AI-powered insights to help them resolve issues and improve customer satisfaction. Generative AI can be used to create knowledge articles that improve customer service overall.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Oktopost

AUGUST 16, 2023

Jump to Section The Game-Changing Features But, Why is This a Game-Changer? Compare, contrast, and integrate these insights with your broader social media analytics for a holistic view. This update isn’t just about adding another feature. What’s the Word on the Street? But, Why is This a Game-Changer?

Features 62

Features API Buzz Social Media 62

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . Some New Display Features to Refine Your Aesthetics.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

Youtube 73

Youtube Features Social Media Ad Exchange 73

illumin

OCTOBER 6, 2021

The Most Viewed Video Ads for the 2021 NFL Season Return feature new advertising categories like NFTs and Bitcoin, endorsed by football greats like Tom […]. The post Most Viewed Video Ads: NFL Season Return 2021 appeared first on AcuityAds Inc.

Ads 52

Ads Video Marketing Advertisements Advertising 52

Conductor

NOVEMBER 4, 2021

This November, we’re releasing new ways to quickly and easily add Schema Markup to your content, manage your SEO and Content workflows, view and segment your paid and organic, and custom segments, all in the platform. You can access all these features and more. What elements will help my content rank? How will Google crawl my content?

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

ABM in Action

JUNE 29, 2023

But that’s no longer acceptable in the modern selling environment, where practitioners need a unified view into buying motions as prospects and customers demand more personalization. By implementing the unified view, the company saw: A 6.5X Why is it important practitioners unite their funnels?

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature. It will probably be in the Optin view.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Martech

MARCH 14, 2022

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. . Availability.

Purchase 98

Purchase Twitter Features Curation 98

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Conductor

MARCH 29, 2022

As we enter year three of the pandemic, our analysis provides a birds-eye view of the industry, as well as insights into how brands can adapt to an ever-changing environment. Next, we assessed the volatility of eCommerce search results using the search engine result page (SERP) volatility feature of our partner SEMrush. Methodology.

eCommerce 115

eCommerce Paid Content Features Trends 115

JangoMail

NOVEMBER 18, 2022

We’ll clear an address out of the following areas: Lists Complaints Blocks Opens Clicks Transactional messages Campaign recipients Delivery logs Unsubscribes Bounces Opt-in Forms Webpage views Journaling addresses Required recipients Note: the last two items are addresses you would have manually added into your account settings.

Features 52

Features Opt-out Opt-in Privacy 52

Hubspot

JUNE 18, 2021

Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a 360 view of the person. With a single customer view, you can. Benefits of a Single Customer View. It’s personalization at its best. Find the right tech.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Ad Building 101