article thumbnail

Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

Traffic 135
article thumbnail

13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. In order to be successful, these videos should show what problem is being solved and emphasize the unique features of the product. 80% of all videos created in 2021 were used-generated.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165
article thumbnail

How to Increase Blog Traffic (in 10 Steps)

seo.co

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. RSS is one feature that every newbie blogger should take advantage of for better exposure. The platform.

article thumbnail

The 2nd order SEO effects of generative AI models

Kevin Indig

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The last weeks of 2022 showed a flood of generative AI tools or existing tools that added AI features like Notion or Canva. OpenAI got one billion USD from Microsoft.

article thumbnail

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity

Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. Since its inception, Instagram has launched a number of tools and features to help businesses like yours thrive on the platform. Craft your Profile.

Traffic 225
article thumbnail

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. There is, however, an SERP feature that can offer similar ideas at a smaller scale.

SERP 157