Remove CTR Remove Features Remove Order Remove Traffic
article thumbnail

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

Per Google’s help references , the search performance report “shows important metrics about how your site performs in Google Search results: how often it comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.”

Google 257
article thumbnail

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Including these can increase CTR by up to 50%, according to Google. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Featured Snippets: How to Increase Your Organic CTR

Outbrain

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet? Why Should You Optimize for Featured Snippets?

CTR 50
article thumbnail

LinkedIn for Business: 5 Ways B2B Marketers Can Optimize LinkedIn Advertising

KoMarketing Associates

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. B2B companies often use longer copy in their social media updates in order to explain their product or service thoroughly. Perfect the Copy. Image from AdEspresso.

Linkedin 141
article thumbnail

The SEO Metrics That Matter Most

Brightedge

of online traffic comes from organic searches. Tracking the correct metrics and knowing which ones are important will help you to drive organic traffic to your site. Monitoring your CTR will help you determine the success of your content. A high CTR doesn’t always mean success, though. Exit pages for organic traffic.

SEO 90
article thumbnail

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

In order to start getting as much out of GSC as possible, one option is to use an API that increases the request amount to 25,000 lines per pull. It shows us that Google is clearly looking for these patterns, too, in order to find what might be irrelevant for their users, and what can kiss goodbye to page one after an update.

article thumbnail

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

Moz

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. The project was passed on to me by an industry friend. Very unlikely.