Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date. Google Search Console.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? This behind-the-scenes code tells browsers how information should be organized on the website (as part of its website development ) and tells web crawlers what’s on the page. Not sure what structured data is?

Organization 78

Organization Marketing Websites Optimization SERP 78

Outbrain

JUNE 18, 2018

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet? Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

seo.co

NOVEMBER 15, 2021

And, remember, we do SEO for law firms , but we only offer the information for information purposes only, not as legal advice. Visit Casetext.com for more information on this case and to read a professional opinion on how this ruling might apply to your business. Frustrated/alienated visitors. Fines for non-compliance.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

NOVEMBER 22, 2018

This way, the people who are searching for gluten-free cafes in Boston are more likely to see your site, click on your information, and become customers (whether that’s online or in-store). Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. What is SEO? Why is SEO Important?

SEO 101

SEO CAN-SPAM Lead Scoring Lead Ranking 101

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. to group content, and bulleted and numbered lists to help Google pick up information to use as snippets for various keywords.

Google 52

Google SERP Keywords Domain 52

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. That’s Google Suggest, otherwise referred to as its autocomplete feature. What is Google Suggest? What does that mean?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

SEPTEMBER 25, 2018

How can we write the winning featured snippet?". Plus, recent changes to Google's algorithm, like featured snippets, aim to fulfill users needs directly on Google, so they don't need to click any links. The search engine looks similar to Google (besides being in Mandarin), with a white background, blue links, and green URLs.

SERP 96

SERP Traffic Fulfillment SEO 96

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . It’s important to be proactive in staying current as well as anticipating changes, trends, and new information when it comes to search engine optimization.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

Hubspot

APRIL 23, 2020

If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Total pages indexed.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. How recently have you updated the post?

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

MAY 26, 2017

So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages. Below is a sample Search Terms report.

Paid Search Agency 76

Paid Search Agency Adwords Landing Pages PPC 76

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Really small. Image Source.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Non-optimized URLs. Poor internal linking structure.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Moz

FEBRUARY 9, 2021

Your company has a content team, but you notice they’re not using keyword research to inform their articles. What information should we include in them? I think it’s also helpful to include some intent information here. You’ve tried to send them keyword ideas, but so far, they haven’t been receptive to your suggestions.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Your keywords should inform your ad text.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

OCTOBER 17, 2018

A handful of unique features for this website make it compelling to marketers: Follow users -- and be followed. Quora emulates a feature of Twitter and LinkedIn in that it has a follow feature. Quora shares features with other popular social applications, so what makes Quora unique? Access new audiences via Quora emails.

Ad Exchange 78

Ad Exchange Lead Scoring Lead Ranking Work Management 78

Hubspot

JANUARY 20, 2020

I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Becker admits, "Featured snippets are kind of like the lottery. Keyword Research is All About Telling a Story.

Keywords 88

Keywords Hubspot SEO Research 88

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Image source: HubSpot.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Hubspot

APRIL 15, 2013

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. The secret to these fancy pieces of information are rich snippets that these websites have coded onto their website pages. Google rich snippets.

Google 28

Google Click Rate Display Tagging 28

Valasys

AUGUST 19, 2019

Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JANUARY 8, 2014

Over the past year, you may have noticed that search engine results pages (SERPs) have increasingly become more visual, with little pictures of the author next to the articles. The images are pulled from the author’s Google+ profile, along with some other information, like their name and the number of Google+ followers they have.

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. URL if possible. It also helps your audience discover more of your content and get to know you as a trustworthy, credible source of information. Numbers don’t lie. Headings and subheadings. Meta description.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

OCTOBER 18, 2012

By "not consider," I mean that by putting these links into the tool, you'll tell Google, "Hey, I know this is a sketchy link and I wish it wasn't linking to me, can you please not ding me for it when you're figuring out where to rank me in the SERPs? Only include one URL per line. That would be amazing !". And, of course, 'Done.'

Google 28

Google Tools SERP Domain 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. This will help Google use that data and display it in the SERPs. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Implement schema markup on your videos to provide additional information to search engines. What is B2B search engine optimization?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Keep content formatting consistent.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Conductor

JULY 6, 2022

You’re competing for attention in an information-overload world, and you have to consider that in your enterprise strategy formulation and digital marketing planning. Ranking at the top of the SERP for key search queries can put you on the radar of these buyers and draw them to relevant pages on your site based on their search intent.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

DECEMBER 17, 2013

Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. 4) Include authorship information. I know, it seems obvious, but just. is one of the easiest ways to improve your organic search performance. Now think about it.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

accelerate agency

FEBRUARY 12, 2023

Just keep in mind, to ensure your strategy is up-to-date and effective in the present day, you will need to stay informed with the latest news, updates and trends when it comes to algorithms and best-practices. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs).

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

JANUARY 8, 2015

All you have to do is keep scrolling down, and more and more information pops up. Infinite scrolling is another way of displaying information for readers on your website. When you visit their website, you’ll notice that you’re able to scroll down and down and the information never stops coming. What Is Infinite Scrolling?

CMS Development 28

CMS Development Top of Funnel eCommerce SEO 28