Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item? and format content pieces for better scannability.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Conductor

MARCH 29, 2022

In this section, we analyze the market share and SERP volatility for eCommerce-related searches from 2020 through 2022, revealing some surprising trends. We found that there has been a shift from transactional to informational results for head terms since 2020. eCommerce content trends: new rankers & result types.

eCommerce 115

eCommerce Paid Content Features Trends 115

Brightedge

AUGUST 17, 2021

By performing SEO rank checking, you can gather valuable insights, like: SERP POSITION. Where do your target keywords rank in search overall, and which of your keywords rank highest in the SERPs (search engine results pages)? How will you integrate the information you get from the SEO rank checker into your SEO workflow?

SERP 96

SERP SEO Keywords Click Rate 96

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

Conductor

AUGUST 4, 2022

Without access to the right insights and an understanding of which SEO elements to prioritize, you risk investing key resources into creating content that may secure some top positions on SERPs, but likely for keywords your target audience doesn’t use—meaning that content won’t get seen by the right people.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Bluetext

JANUARY 21, 2022

Before a user ends up on your site, they typically search for information through one or more Google searches. These Search Engine Result Pages (SERPs) are where users find results that the search engines deem to be the most relevant to the query. This is where SERP Features come in handy.

SERP 26

SERP Features Marketing Agencies 1 Paid Search Agency 26

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing.

Features 111

Features SEO CTR SERP 111

Brightedge

OCTOBER 9, 2020

8 min read Update: This blog has been updated with 2020 data and information. The layout of the search engine results page (SERP) is also up for grabs. Close the deal by showing them product pages and ensuring your brand features on Google Images and in the Local 3-Pack. 87% of consumers begin their journey digitally.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. The Role of Fresh Content in SEO Just like how viewers expect to see new stories and updates on the news every day, your audience and search engines expect to see new information on your website regularly.

SEO 236

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 236

Marketing Insider Group

APRIL 10, 2023

Inefficient queries are generic or even open-ended, suggesting the prospect is still gathering information and is not ready to convert. So your PPC ad copy should contain only the most relevant, decision-driven information about the product. They’re sometimes called “catch-all” queries. In other words, let the product do the talking.

PPC 283

PPC Paid Content eCommerce Allocation 283

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. In a company blog post on May 21, the LinkedIn team announced a new feature for LinkedIn Pages. What it is.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Conductor

SEPTEMBER 22, 2022

Research is key when identifying new content opportunities that will increase your site’s visibility in the SERP and drive more traffic. With 19,000+ locations—matching those supported by Google AdWords—you can get as granular as you need with keyword data reporting to inform and adjust your market strategy as needed.

Keywords 52

Keywords Features Research Adwords 52

Conductor

SEPTEMBER 9, 2021

Our AI engine generates on-demand lists of the top ranking subtopics and terms to incorporate into your copy for any topic, geared towards boosting your content to the top of the SERP. Track your brand’s holistic digital presence on Google and Amazon SERP and group multiple web properties across any form of digital content (e.g.,

Features 59

Features SERP Correlation Content 59

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

Optinmonster

DECEMBER 20, 2023

Informational Intent: These users are on a fact-finding mission. So, a quick look at the SERPs can reveal a lot. But, if “how to start email marketing” shows how-to guides and tutorials, that’s informational. Once, while researching for a OptinMonster’s blog, I focused on informational and commercial intent.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 81

SERP Marketing Automation Services Work Management Lead Scoring 81

Top Rank Marketing

MARCH 18, 2024

When in use, SGE will provide an “AI-powered snapshot” of information requested in a query at the top of the resulting search engine results page (SERP). These snapshots will provide a quick overview of the topic, with information collected, composited, and arranged from top results by the generative AI.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Moz

MARCH 22, 2021

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! You want more data? Okay, fine, I guess.

Features 67

Features Comparison Keywords SERP 67

ClickZ

JUNE 15, 2023

Most of the time those who are at the very early stages of research will not only want to read the information on your blog but will appreciate that it’s there in the first place. Go through your keyword lists and identify keywords that reflect informational intent and create your blog’s editorial calendar based on those search patterns.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Brightedge

FEBRUARY 20, 2020

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the search engine whenever they have new queries.

Features 49

Features Lead Scoring Lead Ranking Google 49

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs.

SEO 271

SEO Traffic Tips SERP 271

Marketing Insider Group

OCTOBER 16, 2023

At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. Here are some key features and aspects of Buffer: Social media scheduling. Here are some of our favorite features and aspects of Semrush: Keyword research. Here are some key features and aspects of Asana: Task management.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Hubspot

FEBRUARY 5, 2018

Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query.

Features 77

Features Google Work Management SERP 77

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. The project was passed on to me by an industry friend. Very unlikely.

Case Studies 64

Case Studies Case Study Features Studies 64

Top Rank Marketing

DECEMBER 27, 2023

You can do this with a search engine results page (SERP) analysis, a competitive analysis, and a gap analysis — looking at the best ranking content, what your competitors are up to, where your own website stands and what needs to be improved. The findings from these research initiatives can then be used to inform your keyword research.

Process 104

Process SEO B2B Marketing Lead Scoring 104

Content Standard

OCTOBER 28, 2014

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. New elements like the Knowledge Graph, which displays information directly from Google atop the SERP, impacted the results.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

Martech

MAY 3, 2023

Are they showing us our “must-have” features? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. How do you track and report on SERP features?

Enterprise Management 102

Enterprise Management Digital Asset Management Work Management Marketing Management 102

Hubspot

NOVEMBER 9, 2017

It's that last context that we're here to discuss today -- specifically, the featured snippet, and what people think of. What Is a Featured Snippet? A featured snippet is a summarized response to a search engine query that appears on top of results. Do People Trust the Featured Snippet? What is it, and can it be trusted?

Features 75

Features Google SERP Lead Scoring 75

Hubspot

OCTOBER 13, 2020

They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. That way, you can build your list much faster and get extra information, like search volume or difficulty, to help you prioritize terms. Understand your brand’s current visibility on the SERPs.

SERP 64

SERP Lead Scoring Lead Ranking Enterprise Management 64

Conductor

JANUARY 23, 2020

Without it, information, data and insights can lack meaning and fail to drive successful outcomes and results. Today, we’re excited to release new features in our platform, Conductor Searchlight, providing customers with new ways to explore our rich data and easier ways to share insights and opportunities across teams.

Features 52

Features SERP Conference Keywords 52