Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

KoMarketing Associates

JANUARY 19, 2022

SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research. HubSpot is a CRM platform widely used by B2B marketers. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” These changes are designed to help searchers “see more useful information, and fewer results that feel made for search engines.”

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). With over 3.5

Hubspot 74

Hubspot Cost Google Process 74

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

DECEMBER 20, 2021

Content audits optimize the performance of existing content and enable data-informed strategies for new content. They provide insights that allow you to make informed decisions about existing content and future marketing activities. Improve SERP rankings for certain topics. Let’s get started. Quick Takeaways. This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Furthermore, in June 2021, Google announced that each domain can only own a maximum of two SERP-featured FAQs per search instead of the previous amount of four. The Recent Evolution of Schemas.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Sprout Social

AUGUST 28, 2023

Sprout enables you to harness the power of your social conversations by surfacing business-critical information at the speed of social. Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). Reputation management.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! Use action words that make people feel they’ll come away with new, valuable information by acting.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

SmartBug Media

FEBRUARY 4, 2020

Information Architecture: How are your competitors structuring their product or editorial content? You can pull this analysis from SEMRush, Moz, or HubSpot. SERP features: What are some of the SERP features that show up most frequently in your topic set? Is it text, video, audio, visualizations?

SEO 96

SEO SERP Domain Analysis 96

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. When paid media is informed by inbound marketing strategy—and vice versa—you have a marketing powerhouse that can keep your flywheel going strong.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. This information helps Google provide results that meet user expectations. Align your SEO strategy with audience research.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. A landing page contains lead forms that ask visitors for their contact information, but they won't give that information up for nothing.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Hubspot

APRIL 25, 2019

Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Your title is prime real estate for two things: product information and keywords. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Bottom-of-funnel content conversion rates (i.e.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Valasys

FEBRUARY 19, 2024

The leading CRM systems in the digital market so far are: Hubspot Zoho Keap CRM systems can help with the following: Customer Data Centralization CRM systems are a hub for managing customer relationships by tracking their interactions, keeping data of their contact information, and analyzing customer behavior.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). Ad extensions provide avenues for additional information that you may not be able to fit in otherwise. What are Google Ad extensions?

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? This behind-the-scenes code tells browsers how information should be organized on the website (as part of its website development ) and tells web crawlers what’s on the page. Structured data is also at play here.

Organization 78

Organization Marketing Websites Optimization SERP 78

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

FEBRUARY 5, 2018

The post dives into what a featured snippet might look like depending on how a search was conducted (like voice or mobile), or what information is being requested. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore?

Features 76

Features Google Work Management SERP 76

Hubspot

JANUARY 17, 2020

These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). 30% of Google searches are for local information. Source: HubSpot via Google ). What is local search marketing?

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

JUNE 9, 2020

You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. The purpose of long-form content is to provide valuable information to the reader. Short-form content gives your reader the information fast so their attention doesn't wane. This is the glory of long-form writing.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

DECEMBER 17, 2019

More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Valasys

AUGUST 10, 2023

It helps you stay focused on the main points you want to cover and ensure that you address any outdated or inaccurate information. Updating Old Outdated Information It is considered a good practice to regularly view developments on any content you have posted so you may update it for improving quality.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Navigate the Channel

JUNE 19, 2023

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

B2B Marketing Insights - WE

MARCH 16, 2022

It also provides other information such as the competition level for that keyword. SEMRush – This is a paid tool that provides a lot of detailed information about keywords, including search volume and competition. Wordstream – Another paid tool that provides detailed keyword information, including volume and competition.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. But in today’s noisy marketing landscape, what your brand really needs is a story. Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

JUNE 16, 2020

Blog posts can be highly engaging vehicles to entertain and inform the reader, and with the addition of widgets like calls-to-action, offer your customers more ways to familiarize themselves with your company. SEO can help inform better business decisions, including better blog topic development. For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Navigate the Channel

DECEMBER 7, 2022

trillion (USD), with manufacturing online sales continuing to increase, according to Statista B2B online sales information. According to HubSpot, site structure is “integral to the success of your eCommerce business.” market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs. The B2B U.S.

eCommerce 65

eCommerce Domain POS Fulfillment 65