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8 New GA4 Features You Absolutely Can’t Ignore

Marketing Insider Group

And this time, it’s the new GA4 features that are making waves. In this blog post, we’re diving right into the new GA4 features. They can help you optimize your marketing efforts, engage with your audience more effectively, and most importantly, drive business growth. Image Source: Google Help 1.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

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New GA4 features improve security and report accuracy

Martech

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Data redaction. Why we care. Why we care. Get MarTech! In your inbox.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

Advanced tips don’t just help you research. Use advanced search features to get insights into your competition, audience, and website. You can also discover linking opportunities and exclude unnecessary information. Combine advanced search features to filter your searches further. Image Source: Zyppy 5.

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HubSpot Feature: Embedding in HubSpot’s Dashboards

Envy

This new feature sort of slipped by unnoticed, but it’s actually one of the simplest functions to do in HubSpot. All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

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