Martech

JULY 25, 2023

Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. Pay Now is a new Salesforce Payments feature allowing customers to convert immediately in the digital channel they’re already using. Get MarTech! In your inbox.

Touchpoints 98

Touchpoints Paid Search Agency Advertising Channels Purchase 98

Unbounce

JUNE 28, 2022

But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. What is social commerce (and why is it different from ecommerce)? In reality, ecommerce and social commerce are two very different sales techniques.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Sana Commerce

APRIL 17, 2023

What you’ll learn Learn all about the cutting-edge features of Sana Commerce Cloud , followed by an exclusive product demo. You’ll also get a first look into our brand-new product, Sana Commerce Insights , which provides you with actionable commercial insights.

Resources 52

Resources Optimization Video Marketing Design 52

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Sana Commerce

JUNE 30, 2022

IT’s outlook on B2B e-commerce. The decision on B2B e-commerce has never been more crucial and IT voices matter more now than ever. Over one-third of IT leaders have looked for a replacement B2B e-commerce solution. Over one-third of IT leaders have looked for a replacement B2B e-commerce solution.

B2B 98

B2B Budget Programs Statistics Order 98

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram. Is it social commerce?

Advertising Agencies 104

Advertising Agencies Social Networks Youtube Demographics 104

SmartBug Media

MARCH 30, 2023

The e-commerce industry has grown tremendously these past few years and is expected to grow another 10.4 With thousands of e-commerce brands competing for attention, it’s not enough to simply have an e-commerce website. Optimize website design for higher e-commerce conversion rates. percent worldwide in 2023.

Conversion Rate 98

Conversion Rate Optimization Conversion Marketing Websites 98

Sana Commerce

FEBRUARY 19, 2023

We get a lot of questions concerning Electronic Data Interchange (EDI) and e-commerce. Jump in to learn why EDI and e-commerce are the perfect match! The perfect marriage of B2B e-commerce and EDI What is EDI? So, in most cases, just 25% of all orders are handled with e-commerce. Where does B2B e-commerce come into play?

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Sprout Social

OCTOBER 28, 2021

Social media ecommerce, or social commerce , is the direct buying and selling of goods or services on a social media platform. In 2020, social commerce sales were already at an estimated $27 billion. In this article, we’ll share five genius social commerce examples you can look to for inspiration. Clinique on Facebook Live.

Examples 117

Examples High Quality Lead eCommerce Facebook 117

Martech

APRIL 9, 2024

You can improve the way you interact with your customers and your marketing systems, to do things like: Personalize at scale: With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.

Paid Search Agency 112

Paid Search Agency Features Personalization Ads 112

Sana Commerce

AUGUST 22, 2023

[Rotterdam, The Netherlands, August 2023] – Sana Commerce is happy to announce a strategic partnership with Usercentrics global market leader in the area of consent management platforms (CMP) for websites and apps. This collaboration signifies that Sana Commerce is dedicated to maintaining the end-user’s consent and trust.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

Sana Commerce

FEBRUARY 7, 2023

When it comes to sales tax for e-commerce, do you have the data and technology you need to stay compliant and avoid fines? Quick Guide What is B2B e-commerce sales tax? B2B e-commerce sales tax refers to the tax levied on sales made between businesses over the internet. Are you all set up for better B2B e-commerce?

B2B Sales 98

B2B Sales B2B Work Management Marketing Management 98

Sana Commerce

JUNE 22, 2023

[Rotterdam, The Netherlands, June 2023] – Sana Commerce, the industry-leading provider of e-commerce solutions for B2B companies, is thrilled to announce a strategic partnership with Tweakwise , a trailblazer in search and merchandising solutions. This partnership enables Sana Commerce to drive the evolution of B2B e-commerce.

Advertising Agencies 52

Advertising Agencies Merchandising B2B Customer Satisfaction 52

Sana Commerce

JANUARY 5, 2023

Studies by independent research company, Sapio Research, have shown that 51% of manufacturers have already invested in e-commerce. Manufacturers who have already invested in an e-commerce platform will be looking to invest in new technologies such as headless commerce , voice commerce , CPQ , PIM system , AI and machine learning.

Trends 98

Trends Digital Transformation Forrester Order 98

Sana Commerce

FEBRUARY 19, 2023

The growth of furniture e-commerce has doubtlessly been accelerated by a global pandemic, and things won’t be slowing down anytime soon. What is furniture e-commerce? The term furniture e-commerce has become a catch-all term for offerings that fall under the “home goods” industry online. billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. What is social commerce?

Stats 133

Stats Examples Tips Top of Funnel 133

Huptech Web

DECEMBER 28, 2023

In that case, you can look at this comprehensive page featuring 50+ statistics to еvaluatе whеrе your businеss might be lagging. Minimalist & Clеan Web Design Trends Another popular style is minimalist and clеan dеsign, emphasizing simplicity by eliminating unnecessary features and focusing on rеlеvant onеs.

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Other upgrades include: Composable Storefront for Commerce Cloud. This lets retailers take a headless approach to commerce while offloading the management of site hosting, security and scalability.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Automation 108

Sana Commerce

AUGUST 3, 2023

Sana Commerce, a leading provider of B2B e-commerce solutions, is announcing the end of life for legacy Sana product versions 9.3.0 to migrate to Sana Commerce Cloud. By doing so, they can access a complete suite of B2B-first features without the need for time and resource-consuming customizations. Welcome to the club.

B2B 52

B2B Curation Opt-in B2B Sales 52

Sprout Social

JULY 13, 2021

A cross between a video stream, variety show and group chat, livestream shopping is the next big thing in interactive social commerce. The pandemic further accelerated the popularity of livestream commerce. Much like watching a home shopping network, livestream commerce operates in a similar fashion. What is livestream shopping?

Video Marketing 121

Video Marketing eCommerce Cross-Selling Buyer's Journey 121

Sana Commerce

JULY 6, 2022

In the world of e-commerce, internationalization has become a global buzzword. So e-commerce internationalization has never been more important, and it is a big opportunity. Here are 3 things to consider if you want to move your e-commerce business overseas. Localize your e-commerce internationalization strategy.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Keywords Display 98

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. This step-by-step guide is ideal if you’re implementing your first e-commerce website. Whether you are a small business or a large company, every successful B2B e-commerce implementation starts with the following 10 steps. Lowering overhead costs.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. What is social commerce?

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Brightedge

OCTOBER 27, 2021

At the highest level, they typically live close to the homepage in the website hierarchy and depending on the depth of an e-commerce site’s offering, can branch into multiple levels of sub-category pages. For e-commerce retailers, the ultimate goal is sales. Put more simply, they help shoppers shop. Why Focus on Category Pages?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. However, other SERP Features also changed over the last 4 weeks: Indented results shrunk by ~50% on August 18th for desktop results.

SERP 96

SERP FAQ Features Wikipedia 96

Sana Commerce

AUGUST 10, 2023

For many B2B businesses and enterprises, embracing e-commerce solutions can open doors to new opportunities for revenue growth, sales enablement and business scaling. However, because B2B buyers have high expectations for B2B web stores today, these e-commerce projects require a lot of investment both in terms of time and resources.

Enterprise Management 52

Enterprise Management Marketing Management Budget Programs Lead Ranking 52

SmartBug Media

FEBRUARY 8, 2023

In e-commerce, every frequent customer has access to this exclusive experience. Here are 20 personalization strategies for e-commerce brands: 1. For example, you might include personalized recommendations or highlight features that are relevant to a customer's interests or purchase history. Use personalized search results.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Martech

JANUARY 13, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and no surprises on holiday e-commerce. Did anyone not predict that e-commerce would break records in the 2021 holiday season? Scott Vaughan , Marketing Adviser.

Stats 116

Stats Internet Marketing Mobile Marketing Efficiency 116

Sana Commerce

OCTOBER 24, 2023

B2B portals, not to be mistaken with B2B e-commerce, is a term that often pops up in conversations surrounding digital transformation. But what exactly is a B2B portal, and how does it relate to the broader realm of e-commerce? B2B Portals vs. e-commerce sites: what’s the difference? Uncover what modern buyers are looking for.

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout. In reality, this scenario rarely happens.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Sana Commerce

MARCH 30, 2023

“OK, but is ERP-integrated e-commerce safe?” If your e-commerce solution is directly integrated into your ERP, you would want to make sure that your ERP information is secure and not vulnerable to exposure. Is ERP-integrated e-commerce safe? Why is secure e-commerce critical? Trust me, I have heard that question before.

Phishing 59

Phishing Lock-In Communities Software 59

Tony Zambito

OCTOBER 27, 2018

Digital commerce is growing at lightning speed. Commerce models that have been relied on for the past twenty to thirty years will give way to a new robust era of digital commerce. It is not surprising then that this same 70% of B2B buyers would switch brands based solely on their digital commerce experience. .

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Sana Commerce

SEPTEMBER 28, 2023

Consent management is the method that empowers customers to decide which personal information they’re comfortable sharing with a B2B e-commerce platform. Note that many browsers have implemented tracker-blocking features. Your chosen e-commerce platform plays a significant role here. Are you aligned with your buyer needs?

Marketing Management 52

Marketing Management B2B Privacy Trust Marketing 52

SmartBug Media

JANUARY 20, 2022

E-commerce is a way for businesses to sell their products directly to consumers by skipping the traditional process of retail. With the exceptions of a few brands that grew through organic channels or by having a strong social media presence, e-commerce businesses have grown from direct advertising over the last 20 years.

SMS 98

SMS Acquisitions Ad Exchange Paid Search Agency 98

Sana Commerce

MARCH 28, 2022

The benefits of B2B e-commerce can be wide-ranging. Whether you’re a seasoned e-commerce expert or just beginning your journey towards digital transformation, it helps to know how adopting B2B e-commerce can help with your overall strategy. 6 benefits of B2B e-commerce websites. Quick Recap: What B2B buyers really want

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Sana Commerce

AUGUST 15, 2023

Pre-order and backorder features not only improve inventory management, but they also help manufacturers, distributors, and wholesalers meet customer demands more efficiently. With Sana Commerce Cloud’s pre-order feature, customers can pre-order and back-order on the front end of the web store. This eliminates human error.

Order 52

Order Work Management Marketing Management B2B 52