Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Features 105

Features Click Fraud Product Advertising Agencies 105

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. AI capabilities. Why we care. Get MarTech!

SMS 105

SMS Marketing Automation Services Forecasting User-Generated Content 105

SendGrid

SEPTEMBER 28, 2023

Discover the best AI email management tools and features and learn how to transform your inbox and email communications. The post 11 Clever AI Email Management Tools and Features appeared first on SendGrid.

Features 78

Features Tools Best Practices Practices 78

Salesforce Marketing Cloud

APRIL 18, 2024

As such, they’re looking to data and AI to help take their service to the next level. But there is so much uncertainty out there around AI for telecom customer service because it exposes those organizations to new risks and uncertain returns. Predictive AI can do things like help direct customers to self-service resources.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! So, which AI content writing tools are worth checking out for your marketing? Ding, ding, ding!

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Marketing AI 89

Marketing AI Storytelling Content Budget Programs 89

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Why we care. Five9’s Agent Assist 2.0

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Marketing AI Ideal Customer Profiles Features Product 96

Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Marketing AI 132

Marketing AI Paid Search Agency Generation Enterprise Management 132

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Features 84

Features Product Landing Pages Mobile Advertising 84

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. To some extent, we all are. It’s coming from every direction.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Goodish Agency

SEPTEMBER 3, 2023

Wave.video's AI features are a game-changer in video creation. Loved by many, it's innovative yet has room to grow. A future-forward tool for sure!

Features 52

Features Best Practices Video Marketing Tools 52

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. The post Meta launches genAI features for ads appeared first on MarTech. Image expansion. Get MarTech!

Paid Search Agency 138

Paid Search Agency Features Ads Marketing AI 138

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. What are AI insights?

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

APRIL 27, 2023

As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. WriteSonic has launched an AI-powered content generation platform. See it here.

Marketing AI 87

Marketing AI Features Press Template 87

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. The post AI-powered martech releases and news: April 11 appeared first on MarTech.

Classified Ads 98

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 98

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Enhanced forecast accuracy insights with AI Comparison.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Martech

APRIL 15, 2024

A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Do you think customers will talk about how they were “wowed” by their AI experience?

Marketing AI 120

Marketing AI Act-On Impressions Validation 120

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Search Engine Journal

FEBRUARY 6, 2023

Google announces new AI-powered features in search results and introduces an experimental conversational AI service, Bard, powered by LaMDA. The post Google CEO Confirms AI Features Coming To Search “Soon” appeared first on Search Engine Journal.

Features 105

Features Google Conversion Service 105

Martech

APRIL 11, 2024

So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. Perplexity AI In contrast, Perplexity AI’s recommendation reads like a college paper. As with all AI, asking the same question multiple times can get different answers. It has a summary and is footnoted with sources.

Marketing Automation Services 114

Marketing Automation Services Bundling Marketing Management Public Relations 114

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. That’s not a great defense.

Marketing AI 109

Marketing AI Training Tools Copyright 109

Search Engine Journal

MARCH 14, 2023

Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process. The post Google Brings AI-Powered Features To Docs & Gmail appeared first on Search Engine Journal.

Features 96

Features Google Process Tools 96

Valasys

JANUARY 24, 2024

Google Chrome, the world’s most popular web browser, is getting a major upgrade with three new AI-powered features designed to make your browsing experience easier, safer, and more personalized. These features, currently in beta, are set to roll out in the US over the next few days, with other regions following soon.

Features 45

Features Google User-Generated Content Keywords 45

Martech

APRIL 23, 2024

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts. Dig deeper: Legal risks loom for Firefly users after Adobe’s AI image tool training exposed New in Photoshop. What it is.

Marketing AI 88

Marketing AI Tools Copyright User-Generated Content 88

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. That’s a big step forward for AI, IMOP. Wildfire Systems’s RevenueEngine browser extension for Chrome lets creators leverage generative AI to develop and monetize content that recommends, reviews, or compares products and brands.

Marketing AI 91

Marketing AI Marketing Automation Services Word of Mouth CPA 91

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data.

Marketing AI 121

Marketing AI Marketing Management Lock-In CRM 121

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Search Engine Journal

MARCH 22, 2023

Opera introduces AI-powered features, enhancing desktop browsing with AI Prompts, ChatGPT, ChatSonic, and plans for a browser AI engine. The post Opera Introduces AI-Powered Features In Desktop Browsers appeared first on Search Engine Journal.

Features 80

Features Tools 80

Search Engine Journal

MARCH 15, 2023

Find out more about LinkedIn's new AI-powered features to help users optimize their profiles and write better job descriptions. The post LinkedIn Launches AI-Powered Features For Profile Optimization And Job Listings appeared first on Search Engine Journal.

Profiling 100

Profiling Linkedin Features Optimization 100

Stevens & Tate

FEBRUARY 5, 2024

For WordPress users, the introduction of WPBakery AI represents a leap in design innovation. So, in this article, we’ll explore the number of ways WPBakery AI can benefit WordPress websites by elevating creativity, efficiency, and user engagement. WPBakery AI makes designing your website super easy.

Marketing AI 83

Marketing AI Marketing Websites Tools Customer Satisfaction 83

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

Marketing AI 93

Marketing AI Work Management Marketing Management Barriers 93

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. It all starts with leveraging what humans still deliver better than AI: original ideas. Why it matters : AI chatbots are increasingly sourcing information from recognized experts.

Marketing AI 127

Marketing AI SEO Thought Leadership Search Marketing 127

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games to display data at critical points during the game. The generative feature creates subject lines, and customizes content tone and length. Get MarTech!

Amazon 116

Amazon Ideal Customer Profiles User-Generated Content Outreach 116

Martech

NOVEMBER 1, 2023

That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement. Personalization/segmentation. Product feed recommendations.

Marketing AI 126

Marketing AI Email Marketing Psychographics Advertising Agencies 126

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

Marketing AI 103

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 103

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. For example, is your DAM ready for AI? Its potential is unlimited. This is both exciting and concerning.

Digital Asset Management 111

Digital Asset Management Marketing AI Work Management Marketing Management 111