Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Too many features that go unused and a cost that businesses just can’t justify. Optimizely is the granddaddy of A/B testing.

A/B testing 101

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Anyword

JANUARY 17, 2020

The most commonly used method is to run small-scale controlled tests — A/B tests — to gain those insights efficiently. What is A/B Testing? In the context of marketing campaigns on social media, A/B testing is the process of running versions of ads that are different from one another in only one aspect.

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Paid Social Agency Social Media Cost Per Thousand Media 98

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. In A/B testing, audience size is key.

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Marketo Conversion Rate Landing Pages Sample 95

Convert

AUGUST 12, 2020

Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. . SplitBase ran extensive analysis using Hotjar’s heatmap feature to see what is happening on the page, survey and polls to get feedback from visitors. But measuring engagement isn’t always straightforward.

Paid Search Agency 84

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Convert

AUGUST 24, 2020

And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time. But how do you start A/B testing your email campaigns? In this post, we’ll show you the exact steps to create an A/B test campaign for your email marketing strategies.

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Convert

APRIL 12, 2021

Your A/B test just finished but you’re not seeing the results you expected. Well, what if your test isn’t actually a loser? Well, what if your test isn’t actually a loser? And if it is a loser, what if a losing test is actually a good thing? So let’s dive in… Why Do You Need to Learn From A/B Tests?

Click Rate 122

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Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

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Convert

SEPTEMBER 28, 2020

Do you know there are over 50 A/B testing tools on the market? With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. How do you narrow down ‘ the one ’ from all the A/B testing tools on the market?

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Budget Programs Buy Tools Work Management 82

Hubspot

MAY 13, 2020

In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Further, are you testing those ads before they get published? Facebook offers so many ways to test the performance of your ads before they go live. Select "A/B Test".

Facebook 101

Facebook Budget Programs Advertisements Advertising 101

Convert

OCTOBER 18, 2022

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Sounds great?

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Convert

JANUARY 13, 2021

But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do In this article, we will check out a few free A/B testing software that can start you on your experimentation journey. But the truth is, there are many reasons someone may use a free A/B testing tool.

Enterprise Management 64

Enterprise Management Budget Programs Work Management Marketing Analytics Tools 64

RebelMouse

JUNE 14, 2021

Mailchimp has a tool to A/B test campaigns on their platform. You can also use this feature through. First, you need to create a test audience in Mailchimp. Once you have created your test audience, send the newsletter you wish to A/B test from RebelMouse to your newly created test audience.

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Convert

FEBRUARY 3, 2020

Choosing an A/B testing tool out of the many out there can be a challenge. There are so many features to consider and align with your goals and team members who will use the tool. Changing a core part of your marketing stack is never easy. But it needs to be done. Maybe your marketing.

Tools 101

Tools Features Marketing 101

Convert

MARCH 16, 2022

A/B testing is the bane of existence for Shopify stores that want to scale. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super easy to implement or a one-and-done affair. What is A/B Testing? Why Should You A/B Test on a Shopify Store?

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Convert

APRIL 26, 2022

A/B testing companies are now taking extra measures to comply with these new rules. The following guide will walk you through each of the data privacy laws in Germany, so you can make the most informed decision when selecting an A/B testing tool. How Did the A/B Testing Company Prepare for Data Compliance?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

SendX

AUGUST 4, 2020

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it. Yes, it can be overwhelming.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it. Yes, it can be overwhelming.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

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Statistics A/B testing Sample Stats 52

Heinz Marketing

NOVEMBER 16, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes. A/B testing is powerful, but it can have a lot of pitfalls too. Great insight, Amy Volas.

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B2B Account Based Marketing ABM Conversion Rate 85

Convert

AUGUST 3, 2022

Meet Convert Deploy , our newest tool that makes A/B testing approachable and user-friendly, even for those without any technical expertise. Deploy is an A/B testing solution that allows you to easily update your website without writing any code. Convert’s Deploy app has got you covered! What is Convert Deploy?

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Optimization Marketing Websites Banners Cross-Selling 52

The Point

MAY 19, 2020

Note: rarely, if ever, will one organization employ every one of these features. Nonetheless, the degree to which you currently employ few, some, or most of these features says a lot about the sophistication of your program relative to best-in-class companies, and the associated potential for improvement.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Convert

NOVEMBER 2, 2022

One way to do this is through A/B testing of visuals. This can involve testing different photos, videos, or even just different color schemes. Formats of Videos Worth Testing. There are a number of different ways to test videos to increase engagement and sales on an e-commerce website. We’ll explain how below.

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Case Studies Case Study Video Marketing Studies 59

Convert

MARCH 10, 2020

How do you decide which A/B testing tool to add to your tech stack? What features are you most interested in? After considering features like the impact of the tool on page speed, flash of original content, How important is pricing for you? How much of your budget are you willing to carve for this?

Budget Programs 71

Budget Programs Pricing Price Tools 71

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

Convert

JULY 14, 2021

Can an A/B testing tool truly be free? Sure, there are quite a few free and open source A/B testing tools out there. But as you advance, there are things that’ll make you want to rethink your preferred A/B testing software. Let’s show you… Is There Any Such Thing as Free A/B Testing?

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

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Features Google Ads ROAS 95

Convert

MARCH 22, 2022

Hard truth: Outsourcing your A/B testing does not guarantee growth. On the flip side, there’s a smarter and much more productive way to collaborate with your A/B testing agency. Four Great Reasons to Onboard an A/B Testing Agency. Assistance with A/B Test Build. We wish it were that simple.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

FunnelEnvy

JANUARY 16, 2020

. – Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and start tests. It takes a long time to get results. Testing platforms have greatly increased access for anyone to start experiments. KPIs That Matter.

B2B Marketing 52

B2B Marketing Terms and Conditions B2B Work Management 52

Convert

APRIL 19, 2021

You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Of course in all A/B tests, there is an opportunity cost involved. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Has this ever happened to you? Via WordStream.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Delivra

NOVEMBER 8, 2018

If this sounds familiar, chances are your solution is email marketing A/B testing. That’s why today we’ll be talking about the dos and don’ts of email marketing A/B testing. 4 Dos of email marketing A/B testing. The biggest rookie mistake most marketers make when testing emails?

Email Marketing 51

Email Marketing Planning Segmentation Paid Search Agency 51

flux.la

JANUARY 21, 2020

A/B testing, or split testing, compares two different versions of a web page to see which one is more successful. Why A/B Testing? A/B testing makes it possible for you to use the traffic you’re already getting to your advantage. What Can You Use A/B Testing For? The Control Stands.

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Tips Campaigns Conversion Rate Click Rate 52

Webbiquity

AUGUST 26, 2021

Images & videos : Try to feature an image or video clip at the centerfold of your landing page. If you want, you can create a separate section to talk about the features. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Proper Structure.

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Landing Pages Paid Content Tips Paid Search Agency 265

ActiveDEMAND

OCTOBER 31, 2018

It’s no secret, we love testing and analysis in marketing. Digital, in particular, offers so many ways to test messaging, design, tone, pitches, your imagination is really the limiting factor in what you can test for. So long as you have enough traffic to your site to be meaningful, testing landing pages is super informative.

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Landing Pages Statistics Analysis Marketing Prospects 40

Webbiquity

JANUARY 18, 2024

Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research. Once you have the ideal customer persona, it’s time to actually find those people.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

FunnelEnvy

JANUARY 19, 2018

Before coming to us, they accelerated A/B testing on the page. After investing a considerable amount in tools and new team members they had several experiments that showed an increase in the tested goals. Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. Pricing Page.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. Good goals measure.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Webbiquity

APRIL 18, 2024

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently.

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