Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. Information and imagery on culture, careers, training, diversity, etc.,

Social Media 134

Social Media Media B2B B2B Thought Leadership 134

Sprout Social

AUGUST 19, 2020

billion users every month, Messenger can be an invaluable Facebook feature for your business. According to a Facebook-commissioned study , 61% of U.S No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. With over 1.3

Facebook 143

Facebook Business Paid Search Agency Work Management 143

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What platforms offer social media stories?

Social Media 137

Social Media Media Curation Twitter 137

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

Training 113

Training Video Marketing Skype Effectiveness 113

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? The truth is, most sales reps haven’t received any formal training in this area. Today, we provide you with a little more insight into the world of social selling.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Social Media 118

Social Media Media Consulting Guidelines 118

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Buyers appreciate business social media use. Small Business Trends ). MarketingSherpa ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

NuSpark Consulting

SEPTEMBER 25, 2012

Check out this social media training with + Apryl Parcher . Social Media Mastery Tour Presents: Solving The Social Media Puzzle 3 Cities to Choose From. Are You a Small Business Owner, Entrepreneur or Marketer who Wants to make social media work FOR you rather than you working AT it? Embedded Link.

Social Media 100

Social Media Training Media High Quality Lead 100

Oktopost

MAY 26, 2020

Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you. However, that is not the only reason social media and fintech go hand in hand in 2020.

Social Media 141

Social Media Social Marketing Media Planning 141

Webbiquity

DECEMBER 18, 2018

The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. Instagram – acquired by Facebook. The post How to Stay On Track When Entering a New Market (and Avoid a Train Wreck) appeared first on B2B Marketing Blog | Webbiquity. Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. As they say, ignorance is bliss!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Sprout Social

SEPTEMBER 20, 2021

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. Growing an online community through social media is not a sprint, it’s a marathon. Growing an online community through social media is not a sprint, it’s a marathon. A marathon. What is the goal?

Social Media 129

Social Media Media Marketing & Strategy Communities 129

Online Marketing Institute

JULY 20, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? based digital training academy—for $412.5 How is that?

Work Management 52

Work Management Training Marketing Management Class 52

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Ranking Lead Scoring Generation 83

Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Metadata

MAY 5, 2021

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Facebook can work for B2B.

Cost per Lead 98

Cost per Lead CPL Lead Ranking Facebook 98

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

JANUARY 20, 2021

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. If you're considering creating a Facebook group for your own company, you'll want to keep reading. Let's dive in.

Facebook 101

Facebook Business Hubspot Privacy 101

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

MARCH 18, 2020

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Instant Pot.

Facebook 95

Facebook Best Practices Paid Search Agency Communities 95

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone.

Video Marketing 94

Video Marketing Content Thought Leadership Social Media 94

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. To distinguish your brand from the myriad others across Facebook, Instagram, and LinkedIn, you need content that is not only engaging, but unique and dynamic. Employee advocacy is the unsung hero of social media success.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Convince & Convert

AUGUST 4, 2015

A Conference for Social Pros. Jason Keath is the Founder and CEO of Social Fresh , a company that provides social media training and tips year-round on their site, as well as the Social Fresh Conference twice each year. Our customers are logged into Facebook every day. Year-Round Social Media Training.

Communities 139

Communities Facebook Paid Search Agency Skype 139

Convince & Convert

SEPTEMBER 15, 2015

HP is a pioneer in social customer service. Kapoor’s role as the head of this division has her overseeing all of the systems, processes, and trainings for the customer service team as they respond to over 100,000 online conversations in seven languages on 104 social media channels across 95 countries each month.

Social Marketing 159

Social Marketing Service Paid Search Agency Skype 159

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Video-based systems can now sustain themselves solely through social media outlets, offering a trove of potential clients that can be reached using the phone in your pocket.

Work Management 311

Work Management Video Marketing Marketing & Strategy Marketing Strategy 311

Top Rank Marketing

AUGUST 18, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links appeared first on B2B Marketing Blog - TopRank®. percent during November to 13 percent, according to recently-released data.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Content Marketing Institute

JUNE 14, 2018

However, Facebook is one of the most powerful. Promoting your content on Facebook doesn’t have to break the bank. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. Facebook’s vice president of product management, says a feed’s intent is to inform and/or entertain.

Distribution 110

Distribution Facebook Ads Top of Funnel 110

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work. I’m excited + terrified!

Social Media 106

Social Media Consulting Media Work Management 106