Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. Curious how else your Facebook ads could perform better? Welcome back to Talk Digital to Me! Mary: Hello.

Facebook 101

Facebook Paid Search Agency Ads Advertising Funnels 101

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. If I want to target the CMO of Pepsi with an e-book, LinkedIn is the first place I go. percent for LinkedIn.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Convince & Convert

OCTOBER 27, 2010

The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. Exposure Via Facebook News Feed Ain’t Easy.

Facebook 158

Facebook Marketing Analytics Tools Paid Search Agency Ad Frequency 158

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Recommended reading: What is a Good Conversion Rate? At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. It’s the point where interest transforms into action.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

Zoominfo

MARCH 14, 2018

Keep reading for the top four reasons marketers love Jay Baer! 2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. If you’re not, allow us to introduce you.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Contently

MARCH 6, 2018

When you read headlines like “ The Washington Post’s Robot Reporter Has Published 850 Articles in the Past Year ,” it’s bound to give you nightmares. But how long until the machines take over and the human part becomes obsolete? Susan, New York. They just need to hone their skills to do the things robots cannot.

Content 167

Content Linkedin Facebook Analysis 167

Optinmonster

MARCH 22, 2023

” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. Do you want to learn how to upsell and are looking for upselling tips? The probability of selling to an existing customer is 60-70%.”

Examples 122

Examples Tips Cross-Selling Bundling 122

Contently

NOVEMBER 29, 2021

Watch out for e-books that promise you’ll earn cash while you sleep. “We It seemed like a great deal—at least, he did his best to make it look like one. This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. You only have 24 hours.”

Social Media 170

Social Media Media Viral Marketing Class 170

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

MARCH 9, 2020

You see, most people that visit your blog post usually leave without reading it all the way through. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. We judge a book by its cover and a blog post by its title. Sounds complicated? It really isn’t.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. My session is on October 12.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Excelsior Research

FEBRUARY 7, 2022

Read along to more. Suppose the users are searching for a book printing. Why Keyword Research is necessary for your website rank? February 7, 2022. To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. You guys need to get real. Got queries?

Keywords 98

Keywords Research Marketing Websites SERP 98

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. Lastly, there’s an aspirational audience of general nonfiction book buyers, history buffs, and pop-sci nerds.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Zoominfo

DECEMBER 19, 2018

The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Was it recommended to you by a colleague? Read on for answers to all these questions, and more! Had you been actively searching for material around its themes? On what channels is it best to deploy? What is Direct Response Marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

SocialPilot

FEBRUARY 26, 2024

Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Content Marketing Institute

FEBRUARY 14, 2018

Going to my neighborhood library to browse and check out books is one of my favorite things to do; I’ve been visiting on a regular basis for as long as I can remember. While my personal interest is book-centric, libraries offer much more to the local community, of course. Parents can bring their kids for story time. webmastergirl ?@CincyLibrary

Content 104

Content Paid Search Agency Social Media Communities 104

SocialPilot

JANUARY 9, 2024

Try out the Facebook generator right now and watch it whip up captivating captions in the blink of an eye. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

ConvertKit

JUNE 4, 2021

You don’t need a massive author platform to launch your book and be a thriving writer. As a first-time writer, you can successfully sell loads of books even if nobody ( right now ) knows your name! You just need a way to market your books effectively. 3 simple strategies to launch and sell books without an author platform.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Hubspot

SEPTEMBER 17, 2020

Imagine you’re at a proverbial cocktail party, and you want to know what your fellow companions have been reading lately. Imagine you’re at a proverbial cocktail party, and you want to know what your fellow companions have been reading lately. You ask the group, “What have you been reading? What should I read next?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Biznology

SEPTEMBER 24, 2021

This week’s collection reflects an eclectic range of reading and listening over the last month. If you are looking for a great collection of essays and meditations on what it means to be a part of a human-centered planet, I highly recommend John Greene’s latest book entitled “The Anthropocene Reviewed.”

Burn Rate 104

Burn Rate Training Education Organic Leads 104

Content4Demand

APRIL 7, 2020

As I continue adjusting to life during COVID-19, one thing I’ve ramped up is how much I read. Right now, I’m reading to learn how companies are forging new paths with their content marketing plans, and I’m looking for new trends and lessons they’ve learned from their trials. Here are some of my favorite recent reads. Conductor.

B2B Marketing 74

B2B Marketing Planning B2B Paid Search Agency 74

Heinz Marketing

JULY 27, 2019

10 Best Summer Reads for B2B Professionals. Some awesome books to check out for your summer reading list. Thanks for your recommendations, Brandon Redlinger. Great read, Jay Baer. 6 Ways to Grow Your Email List Using Facebook Live Video. The Sad Tyranny of an Inbound-Only Approach to Winning Clients.

Word of Mouth 72

Word of Mouth Video Marketing PPC B2B 72

Anyword

FEBRUARY 1, 2023

But copy doesn’t always just flow effortlessly from our brains to the keys. As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. Whether you’re a copywriter, blogger, or content creator, you know that coming up with fresh and exciting ideas isn’t always easy.

Process 98

Process Copywriting Content Blogger 98

Excelsior Research

APRIL 22, 2022

billion monthly active users, Facebook has become the largest social media platform to reach the target markets or customers. billion monthly active users, Facebook has become the largest social media platform to reach the target markets or customers. Best Social Media Platforms for Business in 2020.

Social Media 52

Social Media Media Best Practices Business 52

Kevin Indig

JUNE 19, 2023

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. The challenge is you don't see JS problems.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Adobe Experience Cloud Blog

JUNE 2, 2017

So, when Ann Handley titled her book, Everybody Writes , she was SPOT ON. Sometimes it can take a while to motivate yourself to read a professional development book­—so my apologies for being a little late to the game with this report. Facebook post (100-140 characters). You get my point. And I was intrigued. YouTube video (3-3.5

Thought Leadership 133

Thought Leadership CAN-SPAM Trigger Marketing Guidelines 133

Convince & Convert

FEBRUARY 16, 2016

There are a LOT of business books out there. But rarely—very rarely—a book emerges that changes the way you think about books. Brian Solis’ new book: X – The Experience When Business Meets Design turns the business book trope on its ear. This is a book you simply must be able to hold).

Differentiation 75

Differentiation Paper Pricing Price 75

Only B2B

MARCH 23, 2022

Furthermore, it is 40 times more successful than Facebook and Twitter combined in attracting new clients. Sending a few emails to book that appointment is part of the planning process. We recommend three to five waves separated by at least a few days. But wait, did we leave something out? Setting Up Appointments Via Email.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Contently

JULY 2, 2018

Design and UX impact read time, bounce rate, conversion rate , etc. But read Traveler. Jannelle, Halifax, Nova Scotia. In our weekly editorial meetings, we go around the room pitching stories. The vibe is fairly professional and even-keeled … until it comes to me. According to a Stanford Persuasive Technology Lab study, 46.1

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Convince & Convert

DECEMBER 26, 2016

Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. To read all of the Infinite Dial findings (I very much recommend you do so) go here. Image via Unsplash. Think about that.

First-Mover Advantage 130

First-Mover Advantage Statistics Social Media Social Networks 130

Parse.ly

NOVEMBER 5, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to discuss the keys to building a successful content strategy. to discuss the keys to building a successful content strategy. Here’s what we learned: The sweet spot.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Facebook now has approximately 10 million active users. Instagram is the prime platform for engagement — marking 81% engagement versus Facebook’s 8%. And the key to success on social media? Engagement. Social Media In Numbers.

Social Media 98

Social Media Conversion Media Tips 98