Paul Gillin

JUNE 29, 2013

Comment: Facebook is replacing the socializing power of the office water cooler and powering the distributed workforce revolution. I wish the IT organizations that still block Facebook and YouTube would get the message: Socializing has always been part of the workplace and is essential to worker satisfaction.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

JUNE 18, 2013

A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. Be helpful and sales will come. The other 10% can be self-promotional. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 26, 2014

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 16, 2014

Great companies go beyond just providing a product or service. I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. Less than 10% promotes Constant Contact products. They think of themselves as partners in the success of their customers.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

AUGUST 4, 2016

He’s in the video production business now. Jason Kyle (16-year career with the Browns, 49ers, Panthers and Saints, runs a successful gourmet coffee chain in Scottsdale (check out the Press Coffee Roasters Facebook page ; it’s great). Nicest guy you’ll ever meet. Watch him stuff Tony Romo on the 1-yard-line in the 2007 playoffs.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

AUGUST 26, 2010

Thanks to Facebook, they had been building connections with future classmates since the late spring. They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. They already knew many of them, of course.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

NOVEMBER 20, 2013

Social Rebate is a service that creates brand ambassadors by offering cash and rebates to people who share recommendations of products and services in their social networks. BzzAgent has a database of hundreds of thousands of consumers whom it activates to spread the word about products from the company’s clients. Not really.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

DECEMBER 18, 2012

Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook. Goodbye to all that, and good riddance.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 16, 2012

Liew told of one product manager who spotted a post on the company’s Facebook page that he couldn’t decipher: “Holi hay ghar me mat bhetto.” ” Google Translate couldn’t figure it out, so the product manager put the question on the network.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

JULY 29, 2011

They also have multiple presences within each channel, such as product-specific pages on Facebook. Most use at least three major social media channels, compared to less than two for the average company. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

FEBRUARY 7, 2011

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Deforestation is a great tie-in to product discounts.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. That’s an instinctive self-protection reflex.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 15, 2011

The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy. After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. The right approach is not to deny that you have unhappy customers; everyone’s got a few.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. IT pros swap tips and tricks, review products and upload video tutorials. Members have posted more than 15,000 product reviews and created hundreds of discussion groups.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JULY 29, 2010

The company is attacking the labor problem by making curators more productive rather than trying to replace them. Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

DECEMBER 9, 2011

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). million customers. The employee-focused social network is changing the way the business operates.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Tags: B2B Facebook communities marketing social_media socialnetworks. Maskin refers to himself as “Mr.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

MARCH 22, 2016

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. The company decided to show off its social media savvy by analyzing the Facebook, Instagram and Twitter accounts of each March Madness team to see how they did with social media engagement.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

DECEMBER 16, 2010

Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Weak products will disappear quickly from the market, and advertising won’t be able to save them.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

AUGUST 6, 2012

The suite can also dig into publicly available profile information to add filters by location, profession or any other data that is publicly available on Facebook or Twitter. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

–Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. This means that content posted to these channels should be created differently depending on when people are most likely to discover it.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Last October, the company announced a major overhaul of its product line and its approach to software development.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. ” In the process, they learned the skills that have redefined office productivity. As I began prodding my network of CIO contacts, I learned that this was not unusual. In the early days of the Web, people “surfed.”

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. The idea gained a groundswell of support and turned into “the biggest productivity gain of the year.”.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JANUARY 20, 2011

Business executives buy companies as much as they do products. They want to talk to the people who build the products they are considering, ask detailed questions and gain confidence that the company is a worthy long-term partner. Post your review on Amazon or tell us what you think on our Facebook page. Long-term relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 24, 2010

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50