Convince & Convert

JULY 14, 2013

What’s written down on the entry sheet, and the visuals and URLs supplied alongside are your persuasive ammunition, period. This summer, I’ve read page after page after page of rosy – yet poorly phrased – prose about the triumph of Facebook like acquisition, blog comment increases and number of Twitter impressions.

Paid Search Agency 144

Paid Search Agency Advertising Agencies Work Management Marketing Management 144

Convince & Convert

MARCH 6, 2015

Enter the URL for your website and click start. . Using the spreadsheet, you can also track social media like Facebook, Google+, Twitter, and Pinterest. You can paste your URLs into the keyword matrix and then fill in the information including title, primary keyword, other keywords, etc. Run Screaming Frog SEO Spider.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 4 Best Content Planning Tools.

Planning 145

Planning Research Tools Best Practices 145

Optinmonster

DECEMBER 21, 2023

Just enter the URL pages of blogs that interest you and pitch to the ones that cater to the same audience as yours. Social media platforms like Facebook and Twitter have millions of daily users. 69%) and Facebook (.77%). These public relations (PR) firms let you publish press releases online.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

AUGUST 20, 2013

Purchasing Google or Facebook advertising to drive awareness. Make sure you have WordPress set to name the page URL as your post name (which can be changed in settings> permalinks> post name ) , this will automatically put the keyword in your post URL – also called the permalink. Sharing on social media.

SEO 161

SEO Keywords RSS Adwords 161

Biznology

NOVEMBER 9, 2012

I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types of relationships that you have with the media. Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates.

Media 80

Media PR Communities SMS 80

Brandpoint

JUNE 23, 2021

The Premium MAT allows answers for all those and other sophisticated questions that modern PR practitioners are asking. Our placements in San Francisco Gate and Los Angeles Times were used for Facebook geo-targeted ads — not even a huge amount — so people see the URL of the newspaper they trust and know. Does it resonate?

Advertising Agencies 112

Advertising Agencies Paid Search Agency Campaigns Ethics 112

KoMarketing Associates

FEBRUARY 23, 2016

Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. Facebook: Facebook advertising allows several basic targeting options including location, age, gender, language, interests, industry, company size, and job title.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Convince & Convert

FEBRUARY 19, 2016

When we share a post on social media—particularly Facebook and LinkedIn—a title and summary of content from that hyperlink are pulled in right along with the link. You may already know you can click on a snippet from within Facebook while creating a post, so why control it at the post level? These are called snippets.

Social Media 109

Social Media Media SEO Tagging 109

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. I just have to go to their Facebook page and I can complain – and it’s public to everyone.

Social Media 105

Social Media Social Marketing Media Planning 105

Televerde

DECEMBER 14, 2020

Promoted Facebook posts. Within your organic social posts and profiles, you can also utilize short URLs and call-to-actions back to your landing pages to capture more engagement. With over 4.41 billion projected social media users by 2025, you can use the following methods to capture leads: “Swipe up” Instagram ads. Sponsored tweets.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Handy enough.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc. URL Shorteners: Platforms like Bit.ly provide you with trackable, shortened URLs for links that can help you track shares and clicks within a certain channel. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

markempa

AUGUST 19, 2012

Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. From there, look at: How many people engaged. Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Sprout Social

JANUARY 18, 2017

If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

ROI 81

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 81

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. In order to do this, you’ll run cold ads to your ungated content on social media platforms such as Facebook.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Participate in a targeted LinkedIn or Facebook group. Use SEMrush or Ahrefs to check your competitor’s backlinks for new link opportunities and tactics they are leveraging. Publish / repurpose blog posts through places like LinkedIn or Medium.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Convince & Convert

FEBRUARY 24, 2012

Initially when Crystal Light posted the video, they had no link directing visitors to their Facebook page. My Commercial, SEO Optimized: Curious to see what other people were saying about the commercial, I headed over to Crystal Light’s Facebook and Twitter sites. What they got wrong: Bury the promo behind the fan gate on Facebook.

Paid Search Agency 123

Paid Search Agency Youtube Advertising Agencies Social Media 123

Hubspot

APRIL 23, 2012

Most people don't think of PR professionals and brand marketers as lead generators. If you work in PR and branding and really want to contribute to your marketing team's lead generation efforts, here are 7 opportunities to get you started! First, we posted this picture on Facebook. Case Studies & Testimonials.

PR 28

PR Lead Gen Top of Funnel Leads 28

Webbiquity

OCTOBER 4, 2013

Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Ambal's Amusings

JANUARY 28, 2010

Many businesses are holding back from social because they do not want to risk their budgets and reputation, but will feel forced by industry and consumer pressure to get involved if only from a customer service and PR standpoint. Youtube Channel url, facebook url, fanpage url, twitter url, blog url.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Biznology

FEBRUARY 15, 2019

The audit should include things like: URL, traffic or followers, activity, purpose of the asset, and any other easily collectable metrics that will help you determine which accounts are worth keeping. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc).

Social Media 132

Social Media Enterprise Management Work Management Tips 132

The Point

OCTOBER 14, 2010

Provide readers the ability to “like” individual content assets on Facebook. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. The ability to upload long lists of blog URLs to create lists or social media handles or emails to find blogs would be perfect (am I asking too much?). Related articles.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

ClearVoice

MARCH 26, 2020

Your brand might choose to partner with a PR agency to literally market your marketing. Hire a PR firm to keep tabs on how you’re being seen by the public and listen to their suggestions for amplifying your reach. Facebook Live videos? See, we really do all help each other out in the helter-skelter of marketing madness.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

LeadSquared

FEBRUARY 10, 2016

Other than that, of course you would pay attention to your basic SEO rules – proper URL structures, focus keyword, meta-titles/descriptions, but everything has to stay true to the context of search. And always always ask them to use canonical urls. by strategic content I mean, PR story, corporate news, etc.).

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. PeaceOrg are a well-known charity thanks to great offline PR campaigns and TV adverts. I just have to go to their Facebook page and I can complain – and it’s public to everyone.

Social Media 52

Social Media Social Marketing Media Planning 52

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Biznology

FEBRUARY 23, 2016

The same thing with the presidential race: if you can whittle down your focus to only folks who have visited a bonafide pro- Ted Cruz website in the last 30-days, you can make sure that your advertising message can remain mostly discrete, mostly kept within the sphere of silence of the thousands, tens-of-thousands, or hundreds-of-thousands of people (..)

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Click Fraud 80

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable? Will they pursue you?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155