Marketing Insider Group

DECEMBER 7, 2010

In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Brian starts by saying that “companies are not adapting quickly enough.&# Related Posts: What Is The Future Of The Social Media Role?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Share on Facebook. Jun 20, 2008 — Digital Media — Aus Web 2.0 Books and Reports.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

NOVEMBER 9, 2010

But using Twitter, and Facebook are also necessary for giving other information. as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Such as building up personal and professional brands.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Smashmouth Marketing

OCTOBER 8, 2009

corporate communications, employee communications, PR, and investor communications. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. PR is being aggressive in its use of social media in their traditional reputation management services. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

corporate communications, employee communications, PR and investor communications. Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads. PR is being aggressive in its use of social media in their traditional reputation management services. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Ambal's Amusings

JANUARY 28, 2010

Many businesses are holding back from social because they do not want to risk their budgets and reputation, but will feel forced by industry and consumer pressure to get involved if only from a customer service and PR standpoint. Because women are natural networkers and absolutely love the web 2.0 Very exciting times ahead!

Social Media 100

Social Media Social Marketing Media Web 2.0 100

B2B Marketing Traction

NOVEMBER 18, 2011

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” Online, strategically, on LinkedIn, Facebook, Twitter and more.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? You know what’s not a good idea? Pissing off Google.) introduced an application-geared Internet. Programs can be run completely online.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Content Marketing Institute

APRIL 10, 2018

In the HubSpot: Inbound Marketing and Web 2.0 Linda Pophal, consultant, Strategic Communications LLC, says: In teaching an undergraduate PR course, I asked the students to develop a campaign to attract more minority students to the communication and journalism department. Consider the case of content juggernaut HubSpot.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. The use of buzzwords or clichés in B2B marketing content is not a new trend. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Marketing Insider Group

DECEMBER 16, 2010

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

WebMarketCentral

MARCH 16, 2009

Among the report's other findings: While the total amount of time spent online, globally, increased by 18% last year, the amount of time spent on member communities rose by 63%, and the time spent on one site—Facebook—rose an astounding 566%. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

MLT Creative

SEPTEMBER 30, 2010

October 3, Social Media Camp Victoria, British Columbia: Whether you are an avid Facebook user, interested in learning about Twitter, or you’re trying to grow your business by leveraging social media tools – there is something for everyone at this one-day event.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Odds are that someone may eventually buy the product or service.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

WebMarketCentral

SEPTEMBER 18, 2008

A growing number of Web 2.0-savvy Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

MARCH 24, 2009

In It Came from Facebook! MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. The report authors conclude that "Like any tactic that is more aligned with PR than direct marketing, results are difficult to measure quantitatively. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. What are some of the best free tools for monitoring social buzz about your brand or company?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Setup what your goals are for each platform (create connections, increase brand awareness, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

WebMarketCentral

SEPTEMBER 3, 2009

Use Facebook fan pages to help with SEO? In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. tags: social media marketing Facebook fan pages SEO? How can you make a big splash in social media without a huge budget?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

NOVEMBER 5, 2008

Most Web 2.0 sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). tags: Web 2.0 Twitter, however, stands alone.

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

DECEMBER 18, 2007

Get connected on Facebook and LinkedIn. This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. tags: social media, B2B communication, Facebook, LinkedIn, discussion forums, ITtoolbox, blogs. Your prospects want to know who you are connected to.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

APRIL 30, 2009

We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our We can have a personal Facebook page for sharing family pictures and things like that, but if we say anything about the company we're asked to take it down immediately."

Social Media 20

Social Media Media Web 2.0 Tagging 20

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. First I read Trust Agents by Chris Brogan and Julien Smith.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Her blog is ranked on the Ad Age 500 and other top ranked PR lists. Tags: Web 2.0

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. Tags: Web 2.0 But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter? Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. But what metrics are really most appropriate for social media measurement?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Tags: Web 2.0 No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Social Tagging.

Social Media 20

Social Media Paid Content ROI Media 20

Online Marketing Institute

JULY 9, 2009

Like traditional PR activities (i.e. To clarify, my point is that many public relations and social media professionals define the value from participation in online communities and social networks as positioning and awareness. media relations, analyst communications, etc.), the ROI of this value is difficult to measure.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

MARCH 4, 2009

These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog. Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Tags: Interactive PR Web 2.0 Consider writing a Wikipedia page about yourself.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Wondering Out Loud

MAY 10, 2010

Like all good potential bosses, I’ve been surfing the web looking for LinkedIn profiles, Facebook pages and blog and Twitter accounts. If you are specifically interested in marketing and PR – where SM lives – the digital requirement is even more important. So far the results are less than impressive.

Social Media 40

Social Media Peer-to-peer Media PR 40