Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 189

Ethics Social Media Trends Copyright 189

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Brandpoint

JANUARY 16, 2024

As public relations professionals and marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. Remember that many people are turned off by the negative tone of political ads.

Paid Content 62

Paid Content Marketing AI Brand Identity Branding 62

Content Standard

JANUARY 10, 2022

Social media channels know this and have been making the most of it with new features and ways to engage. And while social media giants rise and fall, there’s no evidence they’ll ever completely go away. And while social media giants rise and fall, there’s no evidence they’ll ever completely go away.

Paid Content 139

Paid Content Social Media Distribution Advertising Channels 139

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. What does this mean?

PR 152

PR Social Media Studies Media 152

Biznology

MAY 16, 2017

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. Each one of of the social media “courses” are part of the entire experience.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

KoMarketing Associates

NOVEMBER 10, 2016

As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Social Media Strategy and Budgeting. of marketing budgets (10.6%

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Examples in a demand generation context include social media advertising, display advertising, or sponsored content.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Tomorrow People

NOVEMBER 7, 2017

content marketing. The advance of content marketing continues apace. While even late adopters are now well and truly in the content marketing strategy mindset, leaders are forging ahead with new approaches, platforms, strategies and tactics. Content marketing has proven its success.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet. Level: Beginner.

Social Media 115

Social Media Training Course Resources 115

Contently

MARCH 3, 2021

2020 put the spotlight on digital content like never before. With in-person activities on hold, content marketing became an investment that many brands could rely on. Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. Results & Analysis.

Marketing Report 217

Marketing Report Content Marketing B2B Thought Leadership Content 217

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. Marketing trades in lists.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Schubert B2B

MAY 26, 2022

PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. PR also gets the word out about your company’s new or current products, services, events and people. . .

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Brandpoint

JULY 27, 2020

If you’re a PR agency looking for a progressive content marketing agency, you can count on Brandpoint to custom-tailor an effective content plan that meets your specific needs. You can also count on us to stay up on the media trends, channels, technologies and kinds of content that will best drive your clients’ business.

PR 101

PR Advertising Agencies Paid Search Agency Ad Agencies 101

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing?

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Biznology

JANUARY 10, 2018

If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you. For most marketers who specialize in social media, design isn’t at the top of the skills list.

Social Media 212

Social Media Social Marketing Tools Media 212

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Now it’s your turn.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

SmartBug Media

JUNE 18, 2020

The uncertainty of a recession and COVID-19–related market disruptions is undoubtedly daunting, but you can’t hide from it. Here’s a nugget of truth that serves as good news: When a recession happens and causes everyone to panic and shrink their advertising budgets, your marketing voice naturally grows louder.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Planning 102

Brandpoint

OCTOBER 12, 2020

As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? Read his answers and thoughts below.

PR 139

PR Distribution Paid Search Agency Content 139

Brandpoint

AUGUST 17, 2022

As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? Read his answers and thoughts below.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. MAT releases work seamlessly within integrated marketing campaigns to help ensure that you reach the right audience where they are.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A move to multimedia.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Brandpoint

FEBRUARY 21, 2023

As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. What does the updated broadcast distribution network mean for PR professionals? How’s that for coverage?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Work Management 91

Work Management Marketing Management Service Brand Identity 91

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Click here to explore all social media marketing tools.

Paid Content 52

Paid Content Social Media Pricing Price 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. These features allow you to choose the level of control over where your ad appears.

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 127

B2B Marketing B2B Planning B2B Thought Leadership 127

KoMarketing Associates

SEPTEMBER 28, 2016

Derek and Rebecca just got back from the Discover Forum in Seattle and next week, I’ll be headed to Las Vegas for Pubcon, where I’ll be hanging out, mingling with fellow marketers, and joining a few panels. Content, Search and Social Interplay. That content can then be shared on social media channels. Which ones?

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120