Biznology

JANUARY 14, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

Facebook 91

Facebook Brand Identity Branding Privacy Protection 91

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. It could indicate a PR disaster is on the horizon or has already arrived.

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Heres my question… If you use social networking tools, Id love to get your input.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Why aren’t more B2B companies making the same investment in organic social media? . (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? What else is new ? Par for the course.

Social Media 167

Social Media Trends Emarketing Media 167

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Brandpoint

NOVEMBER 9, 2021

Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. 2) Executives get real on LinkedIn.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. Most firms focus only on outreach to A-listers. So we focus on reaching the long-tail. That’s not over.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Hubspot

OCTOBER 4, 2018

When Facebook announced last Friday that tens of millions of user accounts had been compromised in a data breach, many of us wondered: Is this the end of the social network giant as we know it? It's not exactly the first major PR crisis involving user privacy to happen -- not even the first in a while.

Facebook 69

Facebook Privacy Ad Exchange Social Networks 69

Contently

SEPTEMBER 8, 2016

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Bluetext

APRIL 21, 2021

It has also become a hub for social selling and a platform for increasing brand awareness––for personal and organizational brands alike. . While it is a social network, the rules and norms on the platform are much different than other sites like Facebook and Twitter. And f ollow us on LinkedIn ! .

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Hubspot

MAY 2, 2018

If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. That's what CEO Mark Zuckerberg said in his opening keynote on Day 1 of F8, Facebook's annual developer conference. Which is where the area of focus known as AI ethics comes in, said Facebook Data Scientist Isabel Kloumann.

Ethics 69

Ethics Facebook Privacy Training 69

Contently

JANUARY 20, 2017

Bloomberg: This Team Runs Mark Zuckerberg’s Facebook Page. A big reason why The Social Network is one of my favorite movies is the complexity of the characters. Since the movie came out in 2010, the real Zuckerberg has stifled that complexity with a calculated PR strategy. Selected by Jordan Teicher, managing editor.

Facebook 60

Facebook Advertising Mediums PR Domain 60

ClickZ

MARCH 3, 2021

Tech PR agency, Eskenzi, also highlighted other platforms that gained huge traction in lockdown, including Slack, TikTok, Facebook and recently, business social network, Clubhouse. Streaming services. Finally, streaming services like Netflix, Amazon Prime and Disney+ saw a soar in demand.

Advertising Agencies 134

Advertising Agencies Consulting Amazon Paid Search Agency 134

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Buzz Marketing for Technology

SEPTEMBER 7, 2011

Victoria Harres, PR Newswire. But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.

Facebook 100

Facebook CMO Social Media PR 100

Biznology

SEPTEMBER 27, 2016

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work.

Social Media 80

Social Media Spending Media Social Networks 80

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Social Media Marketing. Facebook, LinkedIn, Twitter, etc.). PR Strategy. How Virtual Marketing Aids B2B Businesses.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Share this on Facebook. Email this to a friend? Tweet This!

Social Media 100

Social Media Media PR Digg 100

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Use Facebook for sampling. It’s not about the likes.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Hubspot

AUGUST 8, 2017

Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love.

Social Media 74

Social Media Hubspot Media PR 74

Contently

JUNE 12, 2017

While building up an executive as a thought leader once required an immense PR effort, professionals with loyal followings and powerful influence are now a dime a dozen. CEOs, in particular, have become social media rockstars. For those who are active on social, LinkedIn tends to be the first choice, followed by Twitter.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Optinmonster

MAY 16, 2023

Social Media Marketing Popular social media platforms websites have some of the highest domain authority sites. Have a look at a few: LinkedIn (DA: 98) Facebook (DA: 96) Twitter (DA: 94) Instagram (DA: 93) This makes social media marketing one of the most effective off-page SEO strategies.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Marketing Craftmanship

JULY 12, 2012

The study claims that 70% of them have absolutely no presence on social media. On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. In comparison, more than 50% of the U.S.

PR 100

PR Social Media Linkedin Comparison 100

Webbiquity

NOVEMBER 11, 2014

From “Catvertising” to “Are Chairs Like Facebook” to “I Have Timeline” to “”CIA’s ‘Facebook’ Program Dramatically Cuts Agency’s Costs,” here are 10 of the best spoofs and satires of digital marketing and media. Enough to make PR pros laugh (or maybe cry).

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. billion active users.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146