Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Hubspot

JANUARY 4, 2012

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. This means getting your product marketing team, support staff, and engineers involved with your word-of-mouth marketing campaigns. Know Your Audience. Don't Restrict People.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Instead they are integrating their essential services into social media platforms like Facebook and Whatsapp. Humanize Your Brand.

Social Media 141

Social Media Social Marketing Media Planning 141

Hubspot

JULY 8, 2010

Want to use social media to generate word of mouth? Of course, you’ll probably run out of chicken, which is exactly the fantastic PR you were hoping for. How many Facebook friends do you have or Twitter followers? Want to get people talking? Bacon and eggs. Social Media Tool #2: Status. Are you a top 100 Blogger?

Word of Mouth 28

Word of Mouth Social Media Generation Media 28

Onalytica B2B

DECEMBER 11, 2017

He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, PR News, and the Institute for International and European Affairs.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Convince & Convert

APRIL 13, 2016

PR has always been about the conversation. PR has always been about influencing.” —@HollyHamann. Facebook will always be a popular platform for influence.” —@HollyHamann (highlight to tweet). Word of Mouth Marketing Association. We cannot get it fast enough and can’t build and create enough of it.” —@HollyHamann.

Peer-to-peer 85

Peer-to-peer Word of Mouth Paid Search Agency Advertising Agencies 85

Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? 5) PR blitz in conversations not publications – The US is becoming a newspaper-less society. Your PR needs to move from publications to conversations.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Onalytica B2B

OCTOBER 4, 2017

The very reason influencer marketing is so successful, is that we’re all naturally accustomed to being a brand sceptic; word-of-mouth remains the most successful form of marketing. Influencer marketing is a new concept compared to PR – so it is extremely important to evangelise internally.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Oktopost

SEPTEMBER 30, 2020

You can build the kind of organic following that raises your profile and generates positive word-of-mouth. If you’re a divorce attorney, you might get better results with Facebook or Quora. . This is where knowing your target audience and buyer personas well can make a huge difference and also help you avoid any PR disasters.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He posted in their Facebook group or something.” Get press Three startups I looked at had meaningful success with early PR. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Optinmonster

DECEMBER 21, 2023

Social media platforms like Facebook and Twitter have millions of daily users. 69%) and Facebook (.77%). It can help raise awareness about your new product and improve your word-of-mouth marketing. These public relations (PR) firms let you publish press releases online.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Oktopost

DECEMBER 1, 2020

Social media listening can turn Facebook, Instagram, Twitter, or whichever is your poison into a significant touchpoint for your brand when done right. Brand advocates elevate your brand using word of mouth marketing. Social media listening also enables you to avoid making a reputation for all the wrong reasons. .

Social Media 78

Social Media Media Brand Identity Branding 78

Televerde

DECEMBER 14, 2020

Promoted Facebook posts. However, honorable lead source channels include: Word of mouth. With over 4.41 billion projected social media users by 2025, you can use the following methods to capture leads: “Swipe up” Instagram ads. Lead generation LinkedIn ads. Sponsored tweets. Referral programs. Prospecting calls. Product trials.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 59

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JANUARY 28, 2014

While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. So I created one.

Blogger 153

Blogger Outreach Case Study Case Studies 153

markempa

AUGUST 19, 2012

Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. From there, look at: How many people engaged.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Valasys

FEBRUARY 28, 2020

According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 This is called positive Word-of-Mouth-Marketing, which is arguably one of the most inexpensive ways to attract more customers. billion in 2015 to $4.0 billion by 2020. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I’ll be back in a couple weeks. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Word of mouth. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc. You work hard, create great campaigns, put your message out there and then you can’t see its real impact. What do you mean - I can’t see its real impact? Review sites.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Adobe Experience Cloud Blog

AUGUST 10, 2016

Facebook, LinkedIn, and Twitter). In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. There is so much more that marketers can and should explore. Multi-Channel Campaigns.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #ConvinceandConvert [link] Face to Facebook RT @jaybaer Would You Try It With a Fox? Will you embrace Twitter if I can show you ROI? Why are you being soooo stubborn? Im Jay Baer.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

ClearVoice

JULY 16, 2019

In the interview process, you can expect to be asked to show a portfolio, maybe present a case study, show past work, or provide a sample of your writing,” says Kate Buck , successful social strategist, agency owner, and founder of the 20,000-member strong Social Media Pro website and Facebook group. Also, they talk amongst themselves.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

B2B Memes

MARCH 11, 2011

I also manage RD+B ’s Facebook page. Facebook is a different animal from Twitter so I keep that in mind when posting anything to this page. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet.

Ethics 100

Ethics Social Media Media B2B 100

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Walker Sands

NOVEMBER 6, 2018

Start with existing data from sources like Pew Research Center , Facebook Audience Insights and Smart Insights. Because it’s the highest form of word-of-mouth. Add competitors to your Pages to Watch section of insights on Facebook, create Twitter Lists and use LinkedIn’s competitor analysis tool. Facebook: Noon and 2 p.m.

Social Media 40

Social Media Organization Media PR 40

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convert

JANUARY 16, 2023

Their strategy resulted in 300% growth and cutting their Facebook budget in half. For example, if you are planning to hire a copywriter to help you launch a Facebook Ad campaign, you could look at click-through rates, engagements, and shares. Word of Mouth vs. Upwork. welcome flows, customer experience, PR).

Copywriting 52

Copywriting Curation Brand Identity Branding 52

Convince & Convert

JULY 27, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Linkedin is for people you know.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153