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The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? But hold on.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. For example, Dove’s “Real beauty should be shared” contest on Facebook asked fans to fill in the blank with photos.

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What to do if customers aren’t receiving your confirmation emails

Martech

Provide an easy path to opt out. A sample email. That is, once they confirm delivery, they drop out.) Facebook message. Make sure you use SPF, DKIM, and DMARC. Maintain a good sender reputation. Use clear and relevant subject lines. Minimize HTML and JavaScript. Optimize for mobile. Avoid URL shorteners.

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Are You Missing out on These Facebook Business Page Tips?

Sprout Social

billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. Define Your Facebook Goals.

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Creating brand awareness

Ontraport

But most businesses don’t start out with customers lining up to buy their product or service — and it isn’t because the offer isn’t good. With this in mind, it’s important to take the time to figure out if aligning with each potential partner is worth it. In psychology this phenomenon is called priming.

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AI copyright could lead to new Marketing opportunities

Kevin Indig

A sample came to the conclusion that 1% of Stable Diffusion’s dataset might have come from watermarked photos. Google makes money with website content but doesn't it, and webmasters can opt out from showing up in search results. It's tedious to keep up and manage the opting out process.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.