Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Check out the wall posts on Facebook. and Twitter. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JANUARY 16, 2014

I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. About 90% of the content the company posts in social networks is intended to help customers succeed in small business marketing. Less than 10% promotes Constant Contact products.

Small Business Marketing 50

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

DECEMBER 18, 2012

Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. Just last week a woman who claimed she had been victimized in a contract dispute with a big Canadian retailer took her cause to YouTube and Facebook. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

APRIL 13, 2012

Unmetric doesn’t offer a whole lotta help. There are a number of ways you can increase your Unmetric score such as increasing your engagement on Facebook or responding to queries quicker on Twitter,” the sidebar helpfully suggests. Be sure to get right on that, Davidoff.

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

FEBRUARY 14, 2012

Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. The social networking metaphor is increasingly expanding into the enterprise as a means to encourage knowledge-sharing among employees.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JULY 14, 2010

I was surprised to receive a reply tweet from a representative of the bank offering to help. Twitter and Facebook badges are now everywhere, and a company that is active on social platforms uses an average of eight of them. A Twitter feed, blog or Facebook page that delivers a message without acknowledging replies is an insult.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

OCTOBER 11, 2012

Success in social channels is all about helping other people. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. post the question as a headline and the second sentence in the “Add more details” section.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

FEBRUARY 7, 2011

I haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. This company clearly needs some help in crisis communications, though.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

OCTOBER 3, 2013

Thanks to Facebook, such interactions are common today across hundreds of brands. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 29, 2011

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. They also have multiple presences within each channel, such as product-specific pages on Facebook. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. That’s an instinctive self-protection reflex.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

DECEMBER 9, 2011

For example: As electronic health records (EHR) are adopted throughout the system, physicians set up a forum to help each other champion the new technology. Rapid communication helped Texas Health become one of the first hospital networks to identify the outbreak of the virus and move to protect members.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

NOVEMBER 8, 2010

We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get. monitors any RSS feed you specify and automatically posts items to social media accounts such as Twitter and Facebook. Most are free, all are bargains. Photo/video. I have dlvr.it

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

MAY 27, 2010

It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. Those early outposts looked little like the Facebooks and LinkedIns of today, though.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2011

They help you publicize to a local community. Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Create a couple of short messages for Twitter and, a longer one for a blog or Facebook.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Early-Warning System.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JANUARY 16, 2012

IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network. The news feed is the core experience with e-mail and calendar available through pop-up windows. User Presentations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. TD has grown to become North America’s sixth largest bank through acquisitions and a focus on listening to customers.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50