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Riding the AI tsunami: Harnessing creativity and efficiency in the digital age 

Martech

Before AI, creating them was a painstakingly manual process, involving extensive searches for relevant images, sorting through physical samples and arranging them to convey a cohesive vision. Some positions may disappear, while others will evolve to empower individuals for more innovative tasks.

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Neuroscience: video makes people happier than text

Martech

Equipment included: An electroencephalogram (EEG) cap to record brain waves; An electrocardiogram (ECG) to record heart rate; Galvanic skin response (GSR) equipment measure skin conductivity; and Eye tracking tools for recording the gaze and where the eyes fixate. Eye-tracking data from B2B DecisionLabs study.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Awario: Position your brand better What engages your social media best? Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on: Your competitors’ unhappy customers: Are they complaining about missing or limited features?

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31 free social media templates that will elevate your workflows

Sprout Social

Employee advocacy program launch checklist Employee advocacy can increase brand awareness, drive lead generation, build employer brand and position your employees as experts in your industry—but it’s not a set-it-and-forget-it endeavor. If you want to make the case for workflow upgrades, you need this time tracking calendar template.

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Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise

Vidyard

While viewing text and video samples on a computer, participants wore an EEG (electroencephalogram) cap, as well as ECG (electrocardiogram) and GSR (Galvanic Skin Response) devices. The computer also tracked eye movement. Videos were positively perceived by the receiver as a welcome break from text emails.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. The “monitoring” piece looks at actual feedback from your audience.