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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. Of course, such a big investment of time and money doesn't make sense for certain keywords, since the value of Google result positioning varies.

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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

You run a simple split test with 2 identical copies of a web page and then track the results across those 2 identical pages. However, there may be some discrepancies caused by the tool and how it measures or tracks your data. That’s where the micro and macro results tracking comes in. And if everything was working ok?

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

There could be many reasons why your content is not doing well, but the brutal truth is often simple: in most cases, your content is simply not good enough and does not deserve to rank in the top organic positions. So from a CTR perspective, they still matter.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

An accurate report with relevant suggestions is useful in the long run, compared to reports that are artificially enhanced to display only positive metrics. An SEO report is essential for the following reasons: Your clients can track the efforts that you or your team are making to improve the organic performance of their website.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks. Here’s how this was done: Google’s o2o tools include store visits metrics, which track: Location history – Managed by first party opt-in to preserve privacy.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Rank Tracker – Check keyword ranking across 170 countries with average position and traffic. Metrics and Analysis – Import valuable SEO data from Google Search Console including impressions, clicks, average position and CTR (Click-Through Rate). Content Explorer – Find top-performing content in your industry.

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How to Present Shopify Metrics in an A/B Testing Report to Provide Clear Value

Convert

Check out this sample Shopify report by Convert! Top Shopify Metrics To Track in A/B Tests And What They Mean. While the metrics you should track depend on your hypothesis, here are some metrics from Shopify that you should consider keeping tabs on. Total orders : The number of orders placed. Drive click-through on ads.