Optinmonster

MARCH 11, 2024

At its core, gamification leverages the psychological preconceptions that make games appealing and addictive, applying these to non-game contexts like purchasing products, engaging with a brand on social media platforms , or participating in promotional activities. Nike+ Run Club Nike+ Run Club app gamifies the experience of running.

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Optinmonster

APRIL 29, 2022

Respond to Social Media and Customer Support. When you respond positively to public comments on social media, you show that you’re paying attention to your customers. This can also catch people’s eye. Offer Samples. Another way to generate leads for your business is to offer samples or trials.

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” ” Hey, don’t roll your eyes just yet! Set SMART-er social media goals.

SWOT 87

SWOT Paid Content Analysis Social Media 87

Sprout Social

FEBRUARY 17, 2022

Social media. Social media buttons. Then track the open and click-through rates to see which emails generate ROI. 6 sample email blast templates (and why they worked). Here’s a look at six sample email blast templates brands used to get results. Text messaging. Direct mail. Call to action. Timeliness.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Parse.ly

SEPTEMBER 26, 2022

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Unbounce

MARCH 2, 2020

Full disclaimer: I know this is a relatively small sample size. Track who is visiting your page and understand what they’re looking for. I went with a smaller sample size (200) that was manageable enough for me to take a self-guided look and satisfy my own curiosity. And record what happens after someone clicks your CTA.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

FunnelEnvy

JUNE 13, 2022

With content marketing – typically in the form of blogging, organic social media, podcasting, or lectures – the aim is more to educate the reader on how to solve a problem. You’ll often hear traffic and other social media metrics, including likes and followers, derisively referred to as “vanity metrics” by some marketers. Conclusion.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Buyer Personas Marketing Funnels 80

Oktopost

JULY 18, 2023

Well, that, and having the very best social media listening tools available. Social listening is the process of capturing and extracting relevant information from your target market on social media. Imagine the Mona Lisa with a piece of paper taped over her face – that’s what a social media strategy without social listening is like.

Work Management 62

Work Management Marketing Management Lead Ranking Lead Scoring 62

Buffer

MARCH 29, 2023

That’s the story of many UGC creators – they go in with zero experience but armed with a smartphone and a creative eye, they can start charging brands to talk about their products and services for their social media platforms in no time. Overloading your portfolio with too many samples makes it difficult to navigate.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Custom Social Media Graphics. Social media posts with images get more interaction because the human eye is trained to notice images first.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Outgrow

OCTOBER 7, 2021

Do not commit the sin of being absent on the go-to social media platform for growing ecommerce business – Instagram! Just figure out the scope of work and send them samples! Resource: Social Media Hacks To Grow Your Business. #5 Sample the press kit section of Annmarie Skin Care website. 2 Hangout on Instagram.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

ClearVoice

JULY 16, 2019

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. And candidates are essentially without protection, although occasionally a company is so egregious that it catches the eye of a watchdog group.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Social media. Managing expectations across content types.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Sprout Social

MARCH 30, 2020

” with a compelling title that stops readers in their tracks. When we take to Google or social media, we already have questions in our head (think “How do I do __?” Here are some sample headline exercises to help you put together a title for your next post: A question-based headline. ” or “So what?”

Work Management 140

Work Management Content Marketing Management Case Studies 140

SmartBug Media

MAY 4, 2020

The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. If your sample size of two includes just your mom and your ex, for example, there’s a good chance your audience demographics impacted conversion rate more than the fonts you were testing.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Social media. Managing expectations across content types.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. You can also set up tracking pixels or code to see how a user behaves across your website or with your online ads.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

The majority of marketing teams have three or more sets of eyes reviewing the emails before they are sent. To increase efficiency, we’ve also encouraged the original author of the article to create supplemental content for the piece, such as emails and social media posts.

Marketing Automation Services 133

Marketing Automation Services Conversion Content Marketing Work Management 133

DiscoverOrg

MARCH 31, 2016

They represent a small sample of women executives – making up the minority in the technology sector – transforming IT departments across the country. The recently opened Tom Bradley International Terminal at LAX pioneered the implementation of immersive media in the international airport space.

Enterprise Management 120

Enterprise Management Work Management Budget Programs Eye-Tracking 120

Optinmonster

NOVEMBER 9, 2021

You can also take a look at Medstar Media, which saw their conversion rates increase by 500% when they started showing visitors lightbox popups when leaving a site. Another possibility is to personalize your popups for traffic coming from your social media channels. You can personalize your exit popups for any audience you choose.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

B2B Marketing Directions

JANUARY 29, 2022

For several years, marketers have been inundated by research studies purporting to prove that customers and potential buyers place great importance on the social responsibility track record of the companies they do business with. Consider, for example, a small sample of the findings from a few of the more recent studies.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Buffer

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. Social media news item #2. Like counts might be going away on Facebook, too.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Presence on social media. Media coverage. Reach on social media. Social media engagement. Mentions in online media. Mentions in online media. Social media engagement. Mentions of company and event hashtag on social media. Samples given out. Direct website traffic. Session engagement.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Parse.ly

APRIL 6, 2020

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Content Marketing Institute

APRIL 23, 2018

That is why it’s a good idea to establish sound measurement practices from the start of every program, enabling you to track, analyze, and optimize your content’s performance on a continual basis. Tracking, measuring, and managing the data. Deciding what to track. Tracking, measuring, and managing your data.

Lead Ranking 108

Lead Ranking Lead Scoring Enterprise Management Template 108

Contify

NOVEMBER 18, 2018

Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. From a business perspective, there are two major use-cases in particular: Media monitoring: Usually done by the PR functions to measure the impact and reach of their content.

Google 40

Google Paid Search Agency Companies Case Studies 40

Jackie Walts

FEBRUARY 7, 2018

Let me know if you need a sample – it’s really not hard to do. Keep your eye on the sales objective and what your prospect needs to hear next. Use social media, responsive web pages and even outbound calls to promote that next most likely offer to engaged prospects. If they respond to all three, give them a call.

Lead Ranking 51

Lead Ranking Lead Scoring Leads Lead 51

KoMarketing Associates

DECEMBER 2, 2013

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Content Marketing Institute

FEBRUARY 2, 2018

Quality content is “powerful enough to stop people in their tracks, make them think, and debate with themselves or others. Because we write about topics such as advertising in social media, our data from $30 million in monthly spending for Facebook ads gives us a huge advantage in using original data to produce useful content.

Process 111

Process Lead Ranking Content Marketing Planning 111

DealSignal

FEBRUARY 23, 2023

To create a professional email layout, consider using a clear hierarchy that guides the reader’s eye from the most important information at the top of the email down to the call-to-action at the bottom. Send each version to a random sample of your email list, and track the results to see which version performs better.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Contify

DECEMBER 4, 2017

Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. From a business perspective, there are two major use-cases in particular: Media monitoring: Usually done by the PR functions to measure the impact and reach of their content.

Google 40

Google Paid Search Agency Companies Case Studies 40

Content Standard

MARCH 5, 2018

Our email platforms include A/B testing features, our social media management software provides comparative analytics, but often this is where the creativity stops. What catches my audience’s eye? Content optimization is a practice that marketers are primarily familiar with in relation to content distribution. Testing Attraction.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

DivvyHQ

APRIL 9, 2019

Practically overnight, everyone viewed pristine beaches and ocean swimming with renewed and terrified eyes. Many call it a “seed keyword”, or a “parent topic” Here’s a sample of what you might find using Ahrefs’ keyword research tool : 3. I’m guessing sharks. In 1975, Jaws hit the big screen.

Keywords 78

Keywords SEO Top of Funnel Planning 78

ClearVoice

NOVEMBER 12, 2018

And further to the question, are people in your role often called upon to create a media kit, press releases, etcetera? should be cohesive both in speaking with employees, vendors, members of the media and consumers. A partner with a proven track record of working with similar companies for some time can be a true asset.

Work Management 53

Work Management Marketing Management Paid Search Agency Advertising Agencies 53