Sword and the Script | B2B

APRIL 16, 2024

In both cases, the sample included hundreds of successful and unsuccessful startups. Well over half of the early-stage firms in each of our two empirical samples get the decision about whether to conduct systematic marketing wrong – either they do not conduct systematic marketing when it would improve their valuation or vice versa.”

Startups 85

Startups Peer-to-peer Studies Ideal Customer Profiles 85

Sprout Social

DECEMBER 7, 2021

As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Biznology

DECEMBER 13, 2017

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients. When does it make sense to hire a social media consultant?

Consulting 156

Consulting Social Media Social Marketing Media 156

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s because social media has become the go-to place for consumers to research and purchase products. There are tons of variables that go into any given social media ad campaign, though. Why run paid social media ads, anyway?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI? All this sounds great, right?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Register by Dec.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

RebelMouse

JANUARY 5, 2024

First-party data sources such as email open rates, purchase history, lead generation forms, social media insights, surveys, and audience demographics are a few ways to discover consumer insights. Sample Size: Make sure a sufficient sample size produces accurate results. Use a sample size calculator to prevent this.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Retailers re-energizing their in-store footprints will not only offer brands and agencies better media performance, but will attract bigger marketing budgets, and most importantly, drive shopper value.

Marketing Budget 52

Marketing Budget Budget Programs Advertising Agencies Media 52

Brandpoint

JANUARY 12, 2022

It’s when your audience values the information enough to share it on social media. Census 2020 Timeline ) Lists ( Sample: Travel Document Checklist ) For more information and examples of infographics, check out this article by Vikas Agrawal. Are you sharing important data or just trying to sell your latest product or service?

VALS 156

VALS Sample Advertorials Content 156

Martech

DECEMBER 20, 2023

The percentage of consumers put off by celebrity and influencer endorsements grew steadily with age in the Storyblok sample. As one might expect, younger consumers in this sample value mobile (just) ahead of websites, with social media not far behind. Age matters. “An influencer endorsement is a double-edged sword.

Sample 103

Sample Customer Surveys Mobile Marketing Statistics 103

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution.

Marketing AI 326

Marketing AI A/B testing Tools Lead Ranking 326

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 96

Paid Content Paid Search Agency Media Paid Social Agency 96

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. The post Biznology’s top-10 marketing, SEO, and social media articles of all time! Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: $49-248/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). A move to multimedia.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Spiralytics

MAY 1, 2023

Automation : Save time by automating repetitive tasks like lead nurturing, email marketing, and social media posting. Sample Migration Before completely migrating your data, it might be better to have a sample migration first. Do another sample migration to see if you have fixed the issues.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Knowing this, below are four key steps you can take to prepare for a media interview: 1. Prior to your interview, spend some time researching the media outlet’s audience.

Press 59

Press Media Sample Rules 59

Zoominfo

JULY 15, 2019

Samples and free trial campaigns. A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign. If you want to pull off an in-person sample campaign, consider upcoming events that your target audience is likely to attend.

Activities 246

Activities Brand Identity Branding Sample 246

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv.

Ads 111

Ads Ad Frequency Television marketing Deep Linking 111

Zoominfo

OCTOBER 5, 2021

Samples and free trial campaigns A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign. If you want to pull off an in-person sample campaign, consider upcoming events that your target audience is likely to attend.

Activities 130

Activities Brand Identity Branding Sample 130

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers. How would you describe a brand or social media account that has successfully mastered their relationship-building practice?

Social Media 93

Social Media Media Multi-Channel Content 93

Salesforce Marketing Cloud

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. They worked on a small sample set: about 10% of the company’s product base. Here’s why: An AI model is only as good as what it’s taught.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

ClearVoice

JANUARY 14, 2020

And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read? Write a rebuttal. How do they like to be approached? Click To Tweet.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Martech

APRIL 10, 2024

It provides access to the latest list of Shopping partners, competitive commission rates, promo codes and the ability to request samples from top brands. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. It is designed to help Shopping creators plan shoppable videos more efficiently.

Youtube 85

Youtube Features Merchandising Sample 85

Spiralytics

MARCH 27, 2024

They can be blog posts, articles, social media captions, website copies, etc. Build an appealing portfolio to show writing samples. Knowledge of social media – We’re in an era where almost everyone is online. Some are great at creating social media postings, while others specialize in technical writing.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media? Set SMART-er social media goals.

SWOT 87

SWOT Paid Content Analysis Social Media 87

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. Request responses in social media format.

Social Media 85

Social Media Work Management Marketing Management Process 85

ClearVoice

JANUARY 3, 2022

Find out how they splashed into the social media app du jour. Send samples. Send samples or codes or whatever else it is that you have to give to prospective partner brands you are targeting. Don’t be afraid to link to a prospect’s webpage in a blog, email, or social media post. Click To Tweet.

Trends 116

Trends Campaigns Advertising Agencies Sample 116

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. The clearest use for social media listening is a brand analysis.

Social Media 103

Social Media Social Marketing Media Planning 103

Martech

DECEMBER 14, 2023

Cloudinary’s generative AI enhancements to its Programmable Media API and Cloudinary Assets, enable users to edit images at scale and accelerate time to market for their assets. Also, Smart Summaries for Impact Prediction creates a summary of the likes, dislikes and opportunities for improvement within a sample set of documents.

Marketing AI 101

Marketing AI Advertising Agencies Paid Search Agency API 101

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Find your competitors online and start monitoring their social media channels.

Social Media 74

Social Media Practices Media Allocation 74

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62