Biznology

OCTOBER 17, 2013

Perhaps Miley could make a classy transition like a few other entertainers (Justin Timberlake might be a good example), but there’s a good argument for taking the shock route. Internet Marketing Public Relations Digital marketing digital strategy Miley Cyrus mtv video music award publicity Saturday Night Live'

Marketing Analytics Tools 80

Marketing Analytics Tools Planning Public Relations Wikipedia 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. For example, Sally and I aren’t only using email. In the Internet age, public relations isn’t only battling anonymity, irrelevance, direct mail , native advertising, pay-per-click , and busyness, it’s battling technology, too.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JULY 14, 2014

There are strong emotional ties that are associated with any effort to revitalize new neighborhoods –-examples are the underlying passion from such rejuvenation and the comfort levels and trust one develops when living and working with similar personalities and values.

Brand Identity 80

Brand Identity Branding Peer-to-peer Public Relations 80

Biznology

MARCH 20, 2013

But you may have noticed that a lot of marketing and public relations content is oddly free of details. What are some examples of the types of specifics you can offer? Example: Talk about a computer with a 2.6 As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details.

Terms and Conditions 80

Terms and Conditions Planning Public Relations Internet Marketing 80

Biznology

OCTOBER 17, 2014

When such efficiency initiatives extend to the supply chain or to consumers, the resulting benefits are more tangible – for example, reducing carbon emissions or water conservation. One possible answer to this conflict rests with the rise of “B Corporations” (B for Benefit), now accepted in 27 states. appeared first on Biznology.

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Biznology

DECEMBER 9, 2013

Let me share with you a real-world example of what I’m referring to: This past weekend, I attempted to convince Verizon Wireless—my exclusive and long term cell phone carrier since 2000—to grant me an early upgrade “exception”. Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool?

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Biznology

AUGUST 28, 2013

Health care reform is a good example of a news item that can provide blog fodder for businesses that may not seem directly involved. Find a way to relate the legislation to your own industry and company specifically, and you may bring in new readers in the process. Pending legislation.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

JULY 27, 2016

The app attracts players to public places, so your local public library may be a Poké Gym, while your town’s coffee shop could be a Poké Stop. For example, they can offer special discounts to gamers, as one pizzeria in Queens, NY, did. Both technologies offer incredible marketing possibilities.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Biznology

MAY 25, 2018

Examples include an anniversary (“we’re celebrating 5 years”), a customer-related milestone (“proudly served our 1000 th customer”), or adding staff (“we’ve welcomed our 20 th team member”). Milestone announcements make excellent press releases, because they convey business growth — which is a core part of strategic brand marketing.

Press 178

Press Marketing Management Brand Identity Branding 178

Biznology

APRIL 15, 2021

An older article on The Hill has several examples of neutral language, such as using “pro-life” rather than “anti-abortion” to describe sides of that sensitive issue. The most recent example is voting rights bills that are being considered by various statehouses. Language has been widely used to shape the gun debate as well.

Stats 104

Stats Press Social Marketing Media 104

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? Examples include how-to videos, ebooks, checklists, advice, discussions of the latest trends, and more. Photo credit: Wikipedia. What trends are we, as seasoned digital media marketers, seeing in the marketplace? Content marketing.

PR 80

PR Tips Public Relations Work Management 80

Biznology

JUNE 13, 2018

For example: • Equilar, an executive compensation consulting firm, studied the 200 highest paid CEOs and found that their median pay was $17.5 Examples of visibly dominating corporate leaders who have shaped the culture of their company are Howard Schultz of Starbucks and Stephen Wynn of Wynn Resorts (his 2017 compensation of $35.5

Brand Identity 154

Brand Identity Branding Comparison Rules 154

Biznology

JUNE 10, 2010

I make sure this blog has a post in it each day, for example, and I think this information helps those who read it. Tags: Internet Marketing Public Relations Social Media Marketing socialmedia socialmediamarketing socialnetworks. Similarly, on the Internet, putting out helpful information is what stamps you as an expert.

Promotion 80

Promotion Public Relations Internet Marketing Social Media 80

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

SEPTEMBER 21, 2017

For example, the purpose behind brands from Procter & Gamble is to “touch and improve more consumers’ lives.” by 2025, for example. Consumer product companies seem to leading this trend. They will make up 75% of the workforce in the U.S. This segment has recognized that the same jobs lost in the 2008 recession will never come back.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

MARCH 23, 2017

Here are a few examples where political views have had a major impact on the trust and support for certain brands: Nordstrom , Neiman Marcus , T.J. Revenues from MSCI’s research recommendations have been growing by 20% annually as an example. Should they restrict polarizing posts of their employees on social media, for example?

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

JUNE 28, 2018

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Biznology

OCTOBER 19, 2017

For example, Audi aired an appealing ad on gender equality during the Super Bowl, but its brand credibility and reputation were badly damaged when news spread online about its poor record of promoting women in leadership.

Brand Identity 152

Brand Identity Branding Ethics Trust Marketing 152

Biznology

MAY 13, 2019

There are several examples of brands that have used storytelling to reinforce their brand mission or purpose. Patagonia, for example, consistently reinforces its commitment to the environment with stories. In short, it is the ideal communication method to ensure that a brand’s purpose is perceived as genuine, relevant and authentic.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Biznology

APRIL 8, 2021

Here are a few examples… Humility: Admit the mistake. What’s a HEARTI Workplace? It’s one that is founded in humility, empathy, accountability, resiliency, transparency, and inclusivity. What does that look like? No human, no company is perfect.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

Here are a few examples… Humility: Admit the mistake. What’s a HEARTI Workplace? It’s one that is founded in humility, empathy, accountability, resiliency, transparency, and inclusivity. What does that look like? No human, no company is perfect.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

AUGUST 2, 2010

Each one is an example of how you'll need to broaden your skills: More technology. More public relations. Read on to see what changes are coming and what you need to know to make a smooth adjustment to where marketing is headed. Four big areas head the list of marketing changes.

PR 80

PR Public Relations Internet Marketing Newsletter 80

Biznology

NOVEMBER 16, 2017

The potential of a keystone habit is that it can encourage other related behavior pattern changes that will combine to establish a more complete, productive performance. Czerniawski used exercise as an example. Once a person establishes a core, consistent exercise pattern, and it produces positive results (e.g.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

MAY 17, 2017

Here are some examples of how major brands are now taking serious action to demonstrate their support for their core values, in response to what their customers expect from them: GOOGLE : on how it stands behind inclusion, just set up a $2 million crisis fund for nonprofits working with refugees, to be matched by employees.

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Biznology

MARCH 9, 2016

It seems that every year we witness a few skilled practitioners who may be pursuing a new smartphone pre-launch, for example, where hype creates a heightened demand. That demand is because of the notion of limited availability that ultimately spills over to sales of accessory products or other items nearby not even related.

Online Marketing 80

Online Marketing Marketing Attribution Planning Paid Search Agency 80

Biznology

AUGUST 15, 2016

For example: • The BP CEO (Bob Dudley) got a 20% bump in compensation in 2015 after overseeing the company’s biggest-ever operating loss. The dubious justification of these examples of over-payment has been substantiated in recent studies. Setting detailed targets can encourage gaming and distorting behavior, for example.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Biznology

JANUARY 17, 2017

One great example was the 2016 World Series; I was listening for mentions of the Chicago Cubs from our alumni. When I found these posts, I would RT them, share related content and photos, and mention other alumni who were also Cubs fans. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world.

Social Media 80

Social Media Media Curation Education 80

Biznology

SEPTEMBER 4, 2015

Examples from the McKinsey & Company’s Social Consumer Decision Journey. McKinsey & Company’s research highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

FEBRUARY 25, 2016

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out.

RFP 80

RFP Work Management Marketing Management Vendors 80

Biznology

MARCH 28, 2017

There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

NOVEMBER 4, 2016

As an example, if you are in the food industry, you need to do more than ask your fans to share their favorite dish. One of many mistakes small businesses make while trying to grow is failing to really inspire customer engagement. If you want to truly engage your customers, you have to take those questions you ask to a new level.

Social Media 80

Social Media Media Facebook Loyalty 80

Biznology

APRIL 5, 2016

For example, last Friday I ran the first of five weekly 5ks in the Crystal City 5k Fridays series and there were Oiselle brand ambassadors and even team members everywhere. Did I know about Oiselle Running and Athletic Apparel for Women before last Friday?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

MAY 4, 2015

For example, diversity in the workplace can: Increase innovation. Incapacity to retain employees from different backgrounds. Complaints (and in extreme cases, lawsuits!). Creating a corporate environment that appreciates diversity can have lasting benefits on your organization. Enhance the effectiveness of marketing campaigns.

Marketing Proposals 80

Marketing Proposals Marketing Management Case Studies Planning 80

Biznology

MARCH 20, 2012

I started with nothing, creating a Gmail account, filling out all the private info about myself, joining G+, played around with it some, and then proceeded to create a simple, starter, Google+ Page for Business, using my Lodge as an example–since they didn’t have one.

Google 80

Google Business Video Marketing Webinar Metrics 80

Biznology

OCTOBER 2, 2012

Let me give you a personal example. Another example is a service I offered which cleaned bad search engine results off of Google. And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing. I called it defensive SEO then defensive search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40. Photo credit: calmenda. Get a solid issue behind you and get out the vote! How do I know?

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

NOVEMBER 8, 2012

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80