Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Todd Lynch RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Well, I’ll try to keep the answer short because complete answer is a long one. Is the same true in adoption of new technologies? Great question.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 19, 2010

Remember, the first step in social media effectiveness shouldn’t be building an empire of half-baked, free-standing social outposts, but rather determining had to add social frosting to your existing marketing cake. How are you integrating social media into other programs? clintonbon Love the example you put forth, great post!

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 27, 2010

I have 4 regular monthly guest posters on SocialFishing, one for each week of the month, each having a particular angle to discuss regarding social media and associations/nonprofits, and it's rounded out the blog really beautifully. Made it better than we could ever do on our own!

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Single Grain

DECEMBER 3, 2020

A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. In this post, we’ll use the example of running a promotion for restaurants as we take you through the essential steps to create and work with a promotional plan.

Template 136

Template Promotion Planning SWOT 136

SalesIntel

JUNE 29, 2022

Public relations. Public relations involve generating media coverage for your business. Publicity is a great way to generate interest in your business and can be very cost-effective. Actionable tips: Write newsworthy press releases that will interest the media. Advertising. Sales promotion.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Brandpoint

FEBRUARY 22, 2024

Advocacy content can often be seen in blogs, social posts or even direct-mail campaigns, but to reach a mass audience, media coverage is essential: For example, an article in a print or online newspaper that educates readers about an issue or mentions an organization in a positive light.

Content 62

Content Opinions FAQ High Quality Lead 62

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# jefflogden You are so right, Jay. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. RK : Measuring social media’s direct impact on sales. I use this example: The USA Today has more audience than the Washington Post.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 3, 2010

Sabrina Horn curvecomms Great post – We (as an agency) are often surprised to see that other PR agencies aren't involved in Social Media – when online media relations are arguably more important than traditional media relations simply because of their permanence on the web.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Customer Experience Matrix

MAY 7, 2015

Strategic planning can also be supported by a rich treasury of simulation and optimization techniques that are very familiar to AI developers. Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. Here's to fresh starts and growing new roots in good soil!

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. link] jaybaer Socrates would have sucked at social media. link] Janna Wemmer My parents were early influencers.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MAY 11, 2010

Maybe you guys have other examples where that is not so. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. I take the same approach with my own promotional videos [example: [link].

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. I can’t quite figure out the connection of this with privacy but as an example of smart social commerce and a happy solution to the boredom of Facebook fan pages, I’m a big fan. Re: the Diesel-cam.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

SEPTEMBER 21, 2010

.&# Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Single Grain

JUNE 5, 2019

In the confirmation email of their purchase, for example, you can send them information on their order and then include an incentive or reward for making the purchase. For example, if you already deliver great customer service, shoot for extraordinary service. Most transactional emails are going to be triggered by a specific action.

Planning 68

Planning Marketing Plans Work Management Enterprise Management 68

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. Pay attention to your statistics with regard to calls to actions. You see where I'm going here.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). From mass media (newspapers, local TV, etc.), From mass media (newspapers, local TV, etc.),

Social Media 159

Social Media Media Stats Statistics 159

Contently

JULY 29, 2016

Plenty of the services offered by consultancy agencies are also offered by traditional ad agencies: marketing management, branding strategy, ad and content development, media planning, and so on. “That mix of strategic planning and creative execution remains the stronghold of traditional agencies.”

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. This appears to have worked in the case of #2, #4, #6, #11, #14, #17, #19, #23.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). What I mean is that California for example always shows up with the most posts. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155